Flourish Fi

Pedro Felipe Moura, Flourish's CEO, is representing Flourish Fi at the Fintech Summit in Chicago, hosted by 1871 and sponsored by Discover Financial Services, FinTech4Good and United Airlines It was energizing to connect with mission-aligned fintech founders like José (Bankuish) and Abby (Arro), both showcasing their work in driving financial health. Excited to see how we continue working together to build a more inclusive & rewarding financial future! #FintechForGood #FinancialHealth

We are excited for our first event of 2025 next week in Chicago 🇺🇸, the FinTech Innovation Summit by 1871 Our CEO Pedro Felipe Moura will be representing Flourish Fi. 🚀 Last year, Flourish led important discussions around financial engagement and a more inclusive financial system in events across the Americas. We participated in "America’s Got Access" side event by Commerce Ventures at Money20/20, our CEO shared his entrepreneurial trajectory on a Mastercard panel at Finnosummit, and was featured in a panel at Fintech Americas. In Brazil, Flourish Fi won the "best in show" prize at FEBRABAN TECH

Starting 2025 strong, with big achievements from last year Highlighted success cases from our clients (i.e.: BancoSol, Tricolor Holdings and Lulo X) at the Financial Inclusion Week by Center For Financial Inclusion; Flourish was featured in an academic paper by Georgetown University and University of California, Davis, highlighting the impact of our platform, including a 20% increase in app logins, an 18% rise in bill payments, and a 31% improvement in timely loan payments. In collaboration with the Mastercard Center for Inclusive Growth, we published a paper on behavioral science for financial behavior change, showcasing institutions such as will bank, Juvo, and Justa. These organizations leveraged our client engagement platform to drive key behaviors like on-time payments, digital adoption, and increased overall transactions. Banco Económico was recognized twice for “SmartPlay”, their loyalty program using the Flourish Fi platform, at the Effie Bolivia 2024 Awards. University of California, Berkeley published a Case Study called “Flourish Fi: Building Positive Money Habits” that is now being taught in MBA classrooms across the world. It features Flourish Fi’s business model and its social impact. Added flagship clients in Brazil and Mexico, including Banco Carrefour, Santander México, Lulo Bank, DM, Stori and Finsus.

During the year Flourish Fi users transaction more than 33M USD and made over 2.3 million on-time payments! #TogetherWeFlourish

2024 was a big year at Flourish! We improved our intelligent segmentation, providing personalized and targeted incentivized journeys, added A/B testing capabilities and expanded our use cases beyond digitalization and loan repayment to credit card activation and usage, highlighting responsible spending habits. Our Activation Campaign module has been updated to enhance processing mechanics, improve the user experience, and expand the rules engine capabilities, providing greater configuration power for financial institutions. Our product team also enriched our gamification features, guaranteeing more options for engagement, playfulness and added new modules for financial knowledge content. Our integration got faster, with enhanced APIs capabilities resulting in simpler integration and more configuration options, including activities focused on personalized nudges for the end-user.

2024 highlights Flourish Fi foi a vencedora da Fintech Arena no FEBRABAN TECH! Este ano foi o nosso primeiro ano participando com estande na FEBRABAN Tech, maior evento de tecnologia bancária da América Latina. Leia mais: https://lnkd.in/dt3yR6Pt

Changing habits is not easy, especially when we're talking about finances. Financial health seems like a distant dream for most people, achievable only for those with more money. That's why information alone on maintaining good financial habits is not a guarantee of behavior change. Flourish Fi technology was studied by two American professors, Simon Blanchard from Georgetown University and Mike Palazzolo from the University of California, Davis, to understand how we change habits. The study was based on data provided by one of our clients during a temporary withdrawal of Flourish technology from the app. Read more in our blog: https://lnkd.in/eDb8aN4e

Our CEO Pedro Felipe Moura contributed to the “2025 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆” report by Fintech Americas, together with leaders across LatAm. Flourish Fi has been leading in engagement and loyalty for financial institutions using behavioral science to create personalized journeys for the end user, empowering people to develop good money habits! 🚀 You can read the full report in English here https://lnkd.in/dvwJVDg3

Last week, our CEO Pedro Felipe Moura spoke about partnerships vs. build/buy at the Mastercard Innovation Forum in Miami. Partnerships are important allies on the go-to-market strategy of new products and to bring innovation to financial institutions. Read more about the topic in our blog: https://lnkd.in/d3BwhByH

Customer expectations for digital experiences are evolving rapidly, making engagement solutions essential for financial institutions in the retail sector. Deciding on the best path to tackle this—whether to build in-house or adopt a third-party solution—is a complex choice that significantly impacts competitiveness, operational efficiency, and customer loyalty. Our CEO, Pedro Felipe Moura, spoke about partnerships vs. build/buy at the Mastercard Innovation Forum in Miami together with Luiz Felipe Fontes Lessa | Director - Global Product Management - Consulting & Innovation Services at Mastercard, Javier Perez | Founder & Managing Partner at Global PayTech Ventures, Enrique Perezalonso | Co-Founder & CEO of Palla Financial and Alfonso Maira | CEO of Floid 🚀 Read more about build vs. buy in our blog: https://lnkd.in/d3BwhByH