Flourish Fi

During the year Flourish Fi users transaction more than 33M USD and made over 2.3 million on-time payments! #TogetherWeFlourish

2024 was a big year at Flourish! We improved our intelligent segmentation, providing personalized and targeted incentivized journeys, added A/B testing capabilities and expanded our use cases beyond digitalization and loan repayment to credit card activation and usage, highlighting responsible spending habits. Our Activation Campaign module has been updated to enhance processing mechanics, improve the user experience, and expand the rules engine capabilities, providing greater configuration power for financial institutions. Our product team also enriched our gamification features, guaranteeing more options for engagement, playfulness and added new modules for financial knowledge content. Our integration got faster, with enhanced APIs capabilities resulting in simpler integration and more configuration options, including activities focused on personalized nudges for the end-user.

2024 highlights Flourish Fi foi a vencedora da Fintech Arena no FEBRABAN TECH! Este ano foi o nosso primeiro ano participando com estande na FEBRABAN Tech, maior evento de tecnologia bancária da América Latina. Leia mais: https://lnkd.in/dt3yR6Pt

Changing habits is not easy, especially when we're talking about finances. Financial health seems like a distant dream for most people, achievable only for those with more money. That's why information alone on maintaining good financial habits is not a guarantee of behavior change. Flourish Fi technology was studied by two American professors, Simon Blanchard from Georgetown University and Mike Palazzolo from the University of California, Davis, to understand how we change habits. The study was based on data provided by one of our clients during a temporary withdrawal of Flourish technology from the app. Read more in our blog: https://lnkd.in/eDb8aN4e

Our CEO Pedro Felipe Moura contributed to the “2025 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆” report by Fintech Americas, together with leaders across LatAm. Flourish Fi has been leading in engagement and loyalty for financial institutions using behavioral science to create personalized journeys for the end user, empowering people to develop good money habits! 🚀 You can read the full report in English here https://lnkd.in/dvwJVDg3

Last week, our CEO Pedro Felipe Moura spoke about partnerships vs. build/buy at the Mastercard Innovation Forum in Miami. Partnerships are important allies on the go-to-market strategy of new products and to bring innovation to financial institutions. Read more about the topic in our blog: https://lnkd.in/d3BwhByH

Customer expectations for digital experiences are evolving rapidly, making engagement solutions essential for financial institutions in the retail sector. Deciding on the best path to tackle this—whether to build in-house or adopt a third-party solution—is a complex choice that significantly impacts competitiveness, operational efficiency, and customer loyalty. Our CEO, Pedro Felipe Moura, spoke about partnerships vs. build/buy at the Mastercard Innovation Forum in Miami together with Luiz Felipe Fontes Lessa | Director - Global Product Management - Consulting & Innovation Services at Mastercard, Javier Perez | Founder & Managing Partner at Global PayTech Ventures, Enrique Perezalonso | Co-Founder & CEO of Palla Financial and Alfonso Maira | CEO of Floid 🚀 Read more about build vs. buy in our blog: https://lnkd.in/d3BwhByH

A Flourish Fi e a Mastercard Strive se uniram para desenvolver novos estudos de caso utilizando ciência comportamental e elementos de jogos para oferecer estímulos (nudges), que incentivam micro e pequenos empreendedores no Brasil a desenvolver hábitos saudáveis de gestão financeira. No Brasil a Justa, a Juvo e o will bank utilizaram a nossa tecnologia para incentivar bons hábitos financeiros. Os resultados desta parceria estão disponíveis em um paper no nosso site https://lnkd.in/dTchgy7E

Changing financial behaviors can be challenging, especially for micro- and small enterprises, who often lack time and must balance many aspects of their business simultaneously. Flourish Fi partnered with Mastercard Center for Inclusive Growth (Strive) to focus on driving digital adoption and building better financial habits for micro and small entrepreneurs in Brazil. The insights of this collaboration are now available for download. 👉🏽https://lnkd.in/dTchgy7E

Customer expectations for digital experiences are evolving rapidly, making engagement solutions essential for financial institutions in the retail sector. Deciding on the best path to tackle this—whether to build in-house or adopt a third-party solution—is a complex choice that significantly impacts competitiveness, operational efficiency, and customer loyalty. Our CEO, Pedro Felipe Moura, will speak about partnerships vs. build/buy at the Mastercard Innovation Forum in Miami! 🚀 Read more in our blog: https://lnkd.in/d3BwhByH