Flywheel

10 years of innovation... and we're just getting started!

The De Minimis Tax exemption is over. What does this mean for commerce? In this update, Danny Hoffman covers: – The impact of the closing of De Minimis for both Chinese sellers and US brands – The connection between the closing of this loophole and Temu pivoting its strategy to retail media – How the Amazon selling landscape may shift in favor of US sellers whose margins won't be impacted Check it out ⤵️ #DeMinimis #Amazon #Temu #Sellers

Brands that capitalize on consumer behavior trends reap the rewards of that investment - and consumer behavior trends are always changing. What's the best way to analyze and action on consumer behavior? AMC. 📈 Our AMC 5 year purchase data lookback window allowed us to determine that investing heavily during Covid, when online shopping skyrocketed, paid off for this brand more than any other year despite feeling daunting in a time of uncertainty. If you're looking to uncover insights like this and action upon them, let's connect 🔗 https://lnkd.in/ggiMn9j4 #AMC

How does a 5-year AMC lookback window change what we define as a new-to-brand shopper? Listen in to this clip from the latest episode of the Commerce Collective podcast featuring Patrick Miller to find out ⤵️ (Hint: You also have to take into account channel-shifters vs. true NTB shoppers) Beyond the importance of the AMC 5-year lookback, in this episode you'll also walk away with insights into Amazon's strategy of selling its adtech and how brands should respond plus some food for thought on the future of agentic AI. Check it out here 🎧 https://lnkd.in/g_MesP9g 🎧

This just in: Roundel Media Studio launches a Second-Price Auction. Here's what you need to know ⤵️ The move from a First-Price to Second-Price Auction facilitates fairer competition for brands of varying sizes as the potential to overspend decreases. This allows for large brands to better control ad spend while allowing smaller brands to explore Roundel offerings with the ability to maximize limited budgets. This shift will prompt cost efficiencies in the short-term, but as auction density increases brands may see higher CPCs as the auction determines what high-value keywords are truly worth. Read more here 🔗 https://lnkd.in/eYrCv8a6 #RetailMedia #Roundel #Auction

Social commerce isn't going anywhere. While there may be uncertainty, one thing stands true: there is a clear early mover advantage for brands who lean in. Our team of experts covers how brands should approach the changing social landscape, how we expect content to evolve, and why we believe in social for the long run. Check it out below ⤵️ #SocialCommerce #TikTok #SocialContent

We're excited to share that Flywheel received the 2024 Innovator of the Year Award at Syndigo's Partner Kickoff last week! As the first partner to integrate an API into Syndigo's platform, this award showcases our commitment to delivering exceptional client experiences and driving continuous innovation. The recognition doesn't stop there. We're excited to additionally share that Marge Farney and Emily Brown of our Content Studio team were named to Syndigo's "Inaugural Class of 2025 Influencers" for their thought leadership, advocacy, and dedication to the Syndigo ecosystem. Thank you, Marge and Emily, for exemplifying Flywheel's values of thinking big and getting stuff done! There's only room to grow from here 🚀

Despite uncertainty, TikTok Shop can still be harnessed as a revenue-driver for brands. Here's why ⤵️ TikTok's brief shutdown prompted $500,000 in sales the day after, with a nearly $5 million WoW increase compared to the prior period. The platform has revolutionized shopping, encouraging the spontaneous purchase like no other. Listen in as Lily Grant provides further updates on the scene and highlights why you're missing out if you choose to wait. #TikTok #TikTokShop #SocialCommerce

☕This is your last chance to register for Coffee & Commerce NYC on Feb 5th☕ There are only a few seats remaining and you don't want to miss the opportunity to: - Gain unfiltered insight into the future of precision advertising and the next evolution of closed-loop measurement.  - Discover how you can use Amazon Marketing Cloud with Flywheel's first to market algorithms to reduce waste and optimize within platforms.  - Learn how Flywheel’s partnership with The Trade Desk empowers our clients with seamless audience mapping across platforms. As a reminder, you'll hear from industry experts like: - Patrick Miller of Flywheel - Peter V.S. Bond & Sri Rajagopalan of The CPG Guys - Cristina Marinucci - Global Insights/Analytics-Transformative CPG Star of Mondelēz International - Jennifer Bryce of Unilever - Dylan Coughtrey & Asaad Bhamla of The Trade Desk Reserve your seat now: https://lnkd.in/gj3DwD8Q #CoffeeandCommerce #CleanRooms #AMC

Not yet convinced that you should be at Coffee & Commerce NYC next week? Here's what you'll miss out on (besides hot coffee ☕)... Patrick Miller's "Follow the Money" Session - In a world where Amazon can reach NFL-sized TV audiences, what really defines upper vs. lower funnel? How do you optimize your ad mix and cross-retailer allocation? A Fireside Chat w/ The CPG Guys - A candid discussion on clean rooms and AMC. No filters — just honest opinions from industry professionals on the future of data-driven marketing. Featuring: Sri Rajagopalan, Peter V.S. Bond, Cristina Marinucci - Global Insights/Analytics-Transformative CPG Star, & Jennifer Bryce of Unilever Retail Data for an Omnichannel World w/ The Trade Desk - A demonstration of the power of utilizing retail data for omnichannel campaigns highlighting advancements in identity with real success stories. Featuring: Asaad Bhamla & Dylan Coughtrey Space is filling up, so register now and we'll see you on Feb 5th bright and early 🔗 https://lnkd.in/g4kij4qK #CoffeeandCommerce #CleanRooms #Data #NYC