Omnicom Media Group

Last week, Omnicom Media Group attended the 2024 ADCOLOR Conference and Awards in Los Angeles. ADCOLOR is the premier organization dedicated to celebrating and promoting diversity in the creative industries. The theme "Off Mute," united over 2,000 marketers, creators, and changemakers who came to learn, heal, and make good noise in the fight for diversity, equity, and inclusion. OMG and Omnicom leaders made a strong showing at the conference. We first heard from the five Chief Diversity Officers from the top advertising holding companies, including Omnicom’s Global Chief Equity & Impact Officer Emily K. Graham. She doubled down on why DE+I will remain critical to ensuring a thriving and just society. From main stage conversations to breakouts, Jessica D., Senior Director of Integrated Planning, Multicultural at OMD USA joined a panel to discuss ways to balance brand safety with cultural authenticity. After 1.5 days of powerful sessions and building connections, attendees gathered for a star-studded night to honor the diverse talent in our creative industries. From our ADCOLOR LEADERS to our FUTURES, these individuals are driving real change. OMG’s Director of DE+I Sakinah Charbeneau and class of 2023 ADCOLOR LEADER alum, is now shaping the program as a LEADERS Advisory Board member. “It is through initiatives like these and with our mission “Rise Up, Reach Back” that we can continue to empower our industry’s next generation of brave leaders,” said Criseli Saenz Director of ADCOLOR Programs and Associate Director of DEI at OMG. Thank you to our leaders Sara Porritt, Diana Blancone, Jonavan Smith, Jenise Ogle, Andriena Coleman, and Jason Rosenbaum, PHR for representing OMG and to ADCOLOR for creating a sacred space for community to gather. #BeOMG #OffMute #ADCOLOR2024

With The Forrester Wave™: Media Management Services Q4 2024 and the MediaSense/WFA Future of Media Remuneration report dropping in the same week, Omnicom Media Group CEO Florian Adamski helped Digiday connect the dots between having the best offer today and evolving toward clients’ higher level expectations for tomorrow. Read more: https://bit.ly/3UWV15F #BeOMG

In an interview with BW Businessworld, Omnicom Media Group CEO Florian Adamski, discusses the strategic importance of the world’s most populous country. “OMG has doubled down on India in more ways than one,” says Adamski, "allowing us to see the market with fresh eyes and capitalise on the rapid transformation.” Read more: https://bit.ly/3USEiQP #BeOMG

Reporting on The Forrester Wave™: Media Management Services, Q4 2024, Adweek writes: Jay Pattisall, vp and lead analyst at Forrester said OMG scored highest this year due to its tech strategy, use of data, integration of media and content, and audience-first marketing. Florian Adamski, OMG’s Chief Executive Officer (CEO), said the agency network has been able to maintain its leader designation by “never standing still.” “For OMG, [being a leader] has meant creating an offer at the intersection of digital transformation, connected commerce, content and creators, and empowering clients through a constant pipeline of innovation and thought leadership,” he said. Read More: https://bit.ly/4hHf7KV #BeOMG #Forrester #TransformingExperiences

“OMG and Omnicom Group’s 10 years of innovation come together in its comprehensive Omni platform, which contains media planning tools, an AI-powered assistant, first-and third-party data, and end-to-end marketing orchestration capabilities, including a creative sandbox.” The Forrester Wave™: Media Management Services, Q4 2024 Read More: https://bit.ly/48QCJsf #BeOMG

Last week, OMG hosted the 4A's Foundation’s Equity & Inclusion Congress. This event brought together Diversity, Equity, & Inclusion (DEI) leaders from across the industry to champion multiple dimensions of diversity and learn how we can drive business impact.   The agenda included keynote speaker,  Nathan Friedman of Understood.org, and Marta Martinez, Managing Director of Data & Analytics at Google, who shared groundbreaking work that is equipping DEI leaders with advanced solutions for the challenges ahead.  Omnicom Leaders were present throughout the conference. We first heard from Adrianne C. Smith, Chief Diversity & Inclusion Officer at FleishmanHillard and Founder of Cannes Can: Diversity Collective, about ways we can strengthen our advocacy for DEI in the face of an evolving legislative environment. Secondly, Emily K. Graham, Omnicom's Global Chief Equity & Impact Officer took the stage to discuss how our safe space discussions have been used as an engine to move policies at Omnicom and implement organizational change.  In a final panel discussion, OMG's very own Chief DEI Officer, Sara Porritt, helped to close out the afternoon by sharing how DEI has opened the aperture for what’s possible, repositioning DEI as a discipline of joy and a necessary business imperative.  Thank you to the 4A's Foundation for organizing this event for like-minded people who are advancing and advocating for DEI in the business, fueling organizations through curiosity and innovation. #BeOMG #4AsFoundation   

The finalists for Givsly’s 2025 Impact Awards have been announced, and Omnicom Media Group has been selected for the Resourceful Responsibility category in honor of our responsibility-driven activations and partnerships. OMG has partnered with Givsly to facilitate many events, including our recent campaigns, OMGlympics and Movember, emphasizing OMG’s commitment to driving impact in the community. Please consider voting for Omnicom Media Group and Omnicom Group, as well as our committed Diversity, Equity + Inclusion team members, Sara Porritt and Jenise Ogle, who are helping to drive these positive changes in their day-to-day lives. Voting closes on November 6th, 2024. Cast your vote and help shape the future of responsible marketing: https://lnkd.in/eXyW8dii

On October 17, OMG and its agencies joined GLAAD in wearing purple for Spirit Day to raise awareness about the bullying faced by LGBTQ youth. Let’s continue standing against bullying, amplifying LGBTQ voices and stories, and fostering a safe environment where everyone can be their authentic selves. #SpiritDay #OneOMG

Omnicom Media Group outperformed the industry at the 2024 Campaign UK Media Week Awards, closing the evening with 35 trophies across OMD Worldwide, PHD, Hearts & Science, and MG OMD.   Highlights include MG OMD winning Media Agency of the Year and the Grand Prix for their NHS Blood & Transplant campaign. OMD Worldwide, PHD, and Hearts & Science also delivered standout performances, marking a year of excellence for OMG agencies. Read the full story: https://lnkd.in/gXrhCFQT   #OneOMG #MediaWeekAwardsUK

We had an incredible discussion about harnessing the power of #CTV & #commercemedia advertising today at Advertising Week New York! Huge thank you to our amazing panelists for sharing your insights and expertise. Megan Pagliuca Omnicom Media Group, Mike Petrella United Airlines, Miles Fisher Roku, Nicole Scaglione PubMatic #AWNewYork24