FMG Publications

Companies that back up their products are the backbone of the industry. Those that both back up their products and take care of the retailers who sell those products are gems to be treasured. Carolee Anita Boyles' "Supporting The Companies That Support Us" highlights retailer favorites: https://lnkd.in/eB4TMUu9 Paul Bastean Ultimate Defense Firing Range & Training Center SIG SAUER, Inc. HUXWRX Safety Co. Smith & Wesson Vortex Optics Springfield Armory Michael Humphries KelTec SCCY Firearms charles Brown MKS Supply LLC Hi-Point Firearms

One of the defining trends of 2024 has been the challenge of managing sales volume and profitability in the firearm range and retail space, but there are options to make Q4 profitable. Hank Yacek outlines a plan to end the year on a high note: https://lnkd.in/g6AE4zgD #giftcards #giftwrap #seasonalmarketing #onlineshopping

The 2024 election was dubbed — by both sides — “the election of our lifetime.” And, as far as the firearms industry is concerned, our side won. SI Editor Jade Moldae shares some reactions from around the industry — and the inherent challenges of no longer being in a fear-based market in "The People Have Spoken." https://lnkd.in/g5pRGrxj

Effective marketing is essential for sustained growth and long-term success. Yet, even experienced firearms dealers can fall into common marketing traps that hinder their potential. Ashley McGee digs into some of the most common marketing missteps firearms dealers make — and some practical solutions to avoid them: https://lnkd.in/gYXPGF5C

Firearm sales have long seemed immune to inflation — at least until they weren’t. But with inflation easing, high-end markets could rebound the quickest. Peter Suciu points to why some buyers are still willing to pay a premium in the Nov. issue of Shooting Industry: https://lnkd.in/gcTqJjvk Nancy Bacon Miles Hall Mike Waugh Caesar Guerini USA Greg Buchel

Gun store owners need a person who can work on guns, but they should be careful how they refer to that person. Many stores have a knowledgeable person on staff they erroneously call an armorer. Others compound the error by referring to the same person as a gunsmith. Odds are the gun counter “expert” is neither. Bryan Hendricks explains the differences between the two in "Gunsmith Or Armorer?" https://lnkd.in/gWVnU9QW

NSSF—The Firearm Industry Trade Association recently published an update to its First-Time Gun Buyers report. The 2024 edition of the First-Time Gun Buyers report is based on a study of consumers who purchased their first firearm in 2021–2024. Editor Jade Moldae highlights three takeaways to share with your sales teams: https://lnkd.in/g_UpRujh

Protecting your rights has never been more important than it is today. The politicians who want to destroy our freedoms are hoping you don’t turn out to vote. Be a voter to protect your rights! www.gunvote.org

JOHN RIGBY & CO. (GUNMAKERS) LTD. is more than just a fine rifle builder — to many sportsmen and women, it’s the epitome of old-school craftsmanship. These days, they don’t build Rigby’s like they used to, though. They make them better, and folks like Slade Stevens are a big reason why: https://lnkd.in/gqb6ipyE

John Connor’s "Odd Angry Shot" content was first published in GUNS Magazine from 2004 to 2018. His unique views of life outside the ordinary and socially correct entertained a generation of enthusiasts. Enjoy this final series of memories, insights and unorthodox advice that completes the works of a master storyteller, John Connor: https://lnkd.in/gyA6qG3z