For Soccer

Could Liga MX be receiving an investment from the NFL? The league's 18 clubs will soon vote on whether to accept the billion dollar upfront investment from the NFL and Apollo Global Management that could drastically change the Mexican league's approach to its commercial rights. We discuss this and more in this week's edition of The Assist: 🚀 Baller League launches in US, UK in '25—why you should watch this space 💰 An NBA MVP is making a major investment in soccer in his former city 📺 The 2025 FIFA Club World Cup broadcast rights were awarded

🎙️ Heath Pearce 𝐣𝐨𝐢𝐧𝐬 𝐰𝐨𝐦𝐞𝐧'𝐬 𝐬𝐩𝐨𝐫𝐭𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 For Soccer President, Heath Pearce, recently joined Caroline Fitzgerald on the 'The Business Case for Women’s Sports' podcast to chat: 📝 Findings from our most recent report 📈 The growth of soccer in the U.S. 💰 Why women’s soccer is on the rise (and is a smart investment) Listen to the episode below!

🚗 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐢𝐦𝐩𝐚𝐜𝐭: 𝐅𝐨𝐫𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐬 $𝟓𝟎𝐊 𝐢𝐧 𝐠𝐫𝐚𝐧𝐭𝐬 𝐭𝐨 𝐇𝐢𝐬𝐩𝐚𝐧𝐢𝐜 𝐟𝐚𝐦𝐢𝐥𝐢𝐞𝐬 For the second year, Ford Motor Company and Alianza de Futbol partnered to award $5,000 grants and admission to ACCESS U to 10 student athletes during the 2024 Alianza de Futbol tour. 🎙️ 𝘓𝘪𝘴𝘵𝘦𝘯 𝘵𝘰 𝘍𝘰𝘳𝘥 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘵𝘪𝘢𝘭 𝘔𝘢𝘯𝘢𝘨𝘦𝘳 Bryan Guldi 𝘥𝘪𝘴𝘤𝘶𝘴𝘴 𝘵𝘩𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 🎥 𝘞𝘢𝘵𝘤𝘩 𝘱𝘳𝘪𝘰𝘳 𝘸𝘪𝘯𝘯𝘦𝘳 𝘊𝘳𝘶𝘻 𝘔𝘢𝘳𝘵𝘪𝘯𝘦𝘻 𝘴𝘩𝘢𝘳𝘦 𝘩𝘰𝘸 𝘵𝘩𝘦 𝘨𝘳𝘢𝘯𝘵 𝘩𝘢𝘴 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘦𝘥 𝘩𝘪𝘮 𝐎𝐧𝐜𝐞 𝐲𝐨𝐮'𝐫𝐞 𝐜𝐚𝐮𝐠𝐡𝐭 𝐮𝐩, 𝐝𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐰𝐞𝐞𝐤: 💰 Michele Kang makes massive investment in support of women's soccer 🤝 U.S. Soccer Federation adds partner in consumer goods category 🏟️ New York City FC announces naming rights partner for 2027 stadium

Changing lives through the beautiful game ⚽️ We are so fortunate to work with partners like Ford Motor Company and Zubi who share our values to drive this game forward –– and Cruz's story is just one of many that have come through the Ford Qué Golazo de Grants program. Thanks to Valerie Ramírez and so many more behind the scenes who help to push this impactful program forward.

🚨 Yesterday, we announced our strategic partnership with Asociación del Fútbol Argentino, focusing on expanding their presence throughout the U.S. ahead of the 2026 FIFA Men's World Cup through: 1️⃣ Community engagement 2️⃣ Commercial development 3️⃣ Strategic media initiatives Read more about our partnership, plus these stories from the soccer industry: 📈 Participation is up 5% YoY and 23% compared to 2018 👕 FC Barcelona announced a record deal with Nike 🚗 CarMax reaping benefits of women's sports partnerships, including NWSL

A proud day for us here at For Soccer as we announce a new strategic partnership with the reigning FIFA World Cup champions and current world number 1, Asociación del Fútbol Argentino. We can't wait to help them connect with American fans, brands, and communities as they grow their commitment to the game here in the U.S. More details here: https://lnkd.in/efjTXfjc

In this week's edition of The Assist, we're talking English-language TV viewership in 2024: 🤔 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧: what are the top viewership markets for U.S. Soccer this year? 💡 𝐈𝐧𝐬𝐢𝐠𝐡𝐭: the top 10 markets account for over 35 million TV households 🌎 𝐃𝐞𝐞𝐩 𝐃𝐢𝐯𝐞: we highlight specific areas in each market contributing views All that, plus some of the biggest industry news from the week: 📌 St. Louis CITY SC has a new stadium naming rights partner 📌 FIFA announced its first Club World Cup sponsor 📌 Ryan Reynolds, Rob McElhenney sell minority stake in Wrexham

🧠 Can you recall some of the top soccer industry stories from October? Kick off your weekend by grabbing some coffee and testing your memory in our October recap crossword! While you're at it, you can also read into: 📱 The successes of TikTok's Messi-focused "Player Spotlight" 🤝 Wrexham's latest partnership win 📈 UEFA's "Unstoppable" $1B+, six-year plan to grow women's soccer 📌 And much more from the #soccerbiz world!

20 Years of Changing Lives Through the Power of Soccer ⚽ Over the past two decades, Alianza de Futbol has impacted more than 500,000 Hispanic players - creating a vibrant community built on talent, passion, and opportunity both on and off the field. 🌟 What started as a dream has grown into a vital platform for showcasing rising stars, connecting communities, and empowering future generations. As we kick off 2024 National Finals Week in Bradenton, FL, we’re excited to share this journey with all of you. Alianza has truly transformed Hispanic soccer in the U.S., and it’s all thanks to our relentless team, our passionate community, and our amazing partners. A huge shout-out to Allstate, Ford Motor Company, Verizon, adidas, Gatorade (PepsiCo), ViX, King's Hawaiian, and Chobani for making this journey unforgettable. Here’s to the next 20 years! 🚀

In its sixth year, our Chevron ⚽ Academy partnership has provided thousands of Hispanic players in cities like Austin and Los Angeles the chance to grow - on/off the field. With FREE clinics, tryouts, and a mix of STEM education, players - from beginners to those aiming to be scouted by clubs like Los Angeles Football Club (LAFC) and Club América—have developed their potential and love for the game. Thank you Chevron for providing these incredible opportunities and we look forward to a bigger/better 2025.