Forum for Healthcare Strategists

Consumers are getting smarter—they have data and opinions about the healthcare system, what they need, and what should happen with their care. And, they trust their sports heroes. So, partnering with those heroes offers a way to educate consumers so they’ll pay attention. Join Thomas Kruse, SVP/Chief Strategy Officer at Virginia Mason Franciscan Health, and host Chris Boyer, as they explore the strategic value of sports partnerships for consumer engagement—and more. #healthcarestrategy #healthcare #consumers #HMPS24 #LiveFromHMPS24 #forum #forumforhealthcarestrategists #consumerengagement #annualconference

In the 7th and final episode of Live from HMPS24, Danny Fell, Senior Vice President, Healthcare at BVK, talks about transforming healthcare from a leadership perspective. Hear how health system executives are thinking in new ways, transforming marketing and strategy, and partnering with disruptors to meet changing demands. #healthcarestrategy #healthcare #consumers #HMPS24 #LiveFromHMPS24 #leadership #marketing #forum #forumforhealthcarestrategists #annualconference

Live from HMPS24, John Berndt, Senior Vice President at Valtech Health, joins host Chris Boyer to discuss the impact of generative AI and large language models on the healthcare industry. In particular, what does it mean for the marketing and communications functions? Check out the conversation! #healthcarestrategy #healthcare #consumers #HMPS24 #LiveFromHMPS #AI #GenerativeAI #forum #forumforhealthcarestrategists #annualconference

As the role of the healthcare Chief Marketing Officer evolves, there is an absolute need to be data-driven. Join Camille S., Senior Vice President at BVK, as she shares her thoughts on the critical role of data for today's marketing leaders...as a tool for understanding customers, proving value, and having the knowledge to help guide strategy. #healthcarestrategy #healthcare #marketing #CMO #consumers #HMPS24 #LiveFromHMPS #leadership #marketingleaders #forum #forumforhealthcarestrategists #annualconference

AI is one of the hottest topics in healthcare today. Listen as Alan Shoebridge, Associate Vice President, National Communication, Providence, and podcast host Chris Boyer explore the intersection of AI as a driver of change for patients, providers, and caregivers as well as a tool for marketers and communicators to work smarter and more strategically. The bottom line: marketing and communications executives need to understand how to use AI within their organizations—and have a voice in how it is done. #healthcarestrategy #healthcare #consumers #HMPS24 #LiveFromHMPS #AI #AImindset #AImarketing #forum #forumforhealthcarestrategists #annualconference

From researching early symptoms to scheduling an appointment with a healthcare provider, patient journeys are a complex puzzle, with pieces spanning online and offline experiences across multiple channels. Programmatic advertising allows healthcare marketers to engage patients throughout this intricate journey, gathering data across every interaction that contributes to the overall picture. Yet, measuring the value and impact of media efforts remains a significant challenge. Join Julie Simpson from UF Health Jacksonville, Jim Brown from MBB, Theodore Sweetser from PurpleLab, and Oscar Rondon from MiQ as they dive into how to piece the puzzle together and measure impact across the entire patient journey. Sponsored by MiQ. Register: https://hubs.ly/Q02S43-C0 #hcmarketing #healthcareadvertsing #ROI

The relationship between marketing and IT in healthcare organizations is key today. In this podcast, Jeremy Harrison, AVP, Consumer Engagement & Experience at MultiCare Health System, joins host Chris Boyer to examine the issues, including aligning goals and priorities, finding common ground, speaking the same language, and in some ways, adapting to more of an IT mindset. #healthcarestrategy #healthcare #consumers #HMPS24 #LiveFromHMPS #IT #ITmindset #leadership #forum #forumforhealthcarestrategists #annualconference

What an engaging discussion ... and we had some fun along the way! It was a treat for Justin Dearborn to moderator this panel discussion on how marketing and digital leaders are answering the call to address more responsibilities related to Consumer Experience, Patient Experience, and Customer Experience. KEY TAKEAWAYS Crystal Broj, Medical University of South Carolina: -We want our patients to feel like they’re engaging with our health system wherever they are, whatever tool they use. -It takes time and resources to plug in new tools and point solutions. IT implementation timelines are a key factor in buying decisions. Craig Kartchner, HonorHealth: -Similar to your brand, culture matters in your customer experience strategy. -We want tech to be in the background. We don’t want it to be in the patient’s face. We have to keep human interactions at the heart of the experience. Jeremy Rogers, Indiana University Health: -Your brand is largely the series of experiences you offer your customers. -If you don’t have alignment between what you’re doing on the marketing and experience sides, you’re not going to succeed. Nardeep Singh, Renown Health: -Customer experience brings elements of hospitality – avoiding the next issue, making it easy to book, etc. -That’s why integrating tools is so important – you'll lose customers along the way if the experience is disconnected. Special thanks to the Forum for Healthcare Strategists for hosting. #consumerexperience #healthcare #CX #digitalhealth #healthcaremarketing #hcmktg Judy Neiman Debbie R.

Understanding the healthcare consumer journey, how consumers make decisions about where to get care, whether to stay with a provider—it’s all at the core of human-centered design. What’s key … how to build teams to create a better experience for patients. Join Steve Koch, Managing Partner at Cast & Hue, and podcast host Chris Boyer to explore these topics and more in Episode 2 of Live from HMPS24. #healthcarestrategy #healthcare #consumers #HMPS24 #LiveFromHMPS24 #humancentereddesign #forum #forumforhealthcarestrategists #patientexperience #annualconference

Recorded live at the 29th Healthcare Marketing & Physician Strategies Summit (HMPS24) in Las Vegas, NV, host Chris Boyer talks with healthcare experts Thomas Kruse, Steve Koch, Jeremy Harrison, Alan Shoebridge, Camille S., John Berndt, and Danny Fell about strategic issues facing healthcare organizations. Tune in to hear their thoughts on the evolving role of the Chief Marketing Officer, AI in healthcare, the effective use of data, consumer engagement, patient experience, and more! #healthcarestrategy #healthcare #AIinHealthcare #HMPS24 #LiveFromHMPS24 #forum #forumforhealthcarestrategists #patientexperience #annualconference #exhibithall