Thrilled to see HubSpot CEO Yamini Rangan lead the AI transformation of #SmartCRMs by unlocking the power of unstructured data to drive smarter customer engagement. HubSpot is the industry leader because they make it simple for businesses to #growbetter through personalized, consistent interactions that build trust and drive lasting relationships. We're proud to join forces to bring conversational intelligence into this ecosystem. Empowering brands to leverage the deep insight in customer conversations has been the Frame AI mission since Day 1, and we couldn’t ask for a better partner than HubSpot to continue this journey. #AI #FrameAI #Hubspot https://lnkd.in/e27YJKwC
AI has changed how businesses think about data. While structured data like contact details and purchase history has been the foundation for years, unstructured data—emails, calls, and meetings—holds even richer insights into customer sentiment, behavior, and intent. The challenge? It’s been hard to analyze and act on—until now. I’m excited to share that HubSpot is acquiring Frame AI, an AI-powered conversation intelligence platform that transforms unstructured data into real-time insights and recommendations. With Frame AI, we’ll combine conversational insights with structured data to help our customers grow faster. George Davis, Robbie Mitchell, Jesse St. Charles, and Brandon Reiss have built an incredible team and platform. Together, we’ll embed these capabilities into HubSpot and Breeze, empowering marketers to create precise content, sales teams to prioritize deals, and service teams to prevent churn through sentiment analysis. AI is only as good as the data behind it - harnessing both structured and unstructured data is key to driving future growth. With Frame AI, we’re accelerating our ability to deliver actionable insights that help our customers achieve exactly that!