FreeWheel

According to research from the FreeWheel Viewer Experience Lab, 33% of viewers say they are bothered by the "we'll be right back" screens commonly seen during live sports programming. With Universal Ads helping to increase demand density and diversity, we can improve the user experience by getting rid of these slates. Learn more about improving the quality of ad experiences here: https://lnkd.in/eshEsS_H

We might be biased, but we probably have the best HQ at CES 😮💨 Take a quick tour through the FreeWheel hub at the Vdara Hotel. We’re happy to be able to create a welcoming space for our friends and clients to have a quick meeting, refuel, or recharge during a packed week of events. #FreeWheelCES #CES #CES2025

The Art of Success: Going Direct Continuing the journey through our #CES art gallery, these four pieces highlight the advantages of FreeWheel's direct connections. From connecting 40,000 advertisers and publishers every second, to offering over 150,000 different audience segments, learn more about what FreeWheel brings to the premium programmatic landscape. #CES2025 #FreeWheelCES

Nothing is more important to us than being a trusted partner. DIRECTV's Chief Advertising Officer Amy Leifer talks at #CES2025 about our two companies' relationship of more than ten years and why she is so excited to take part in the launch of Universal Ads. Watch the entire CES Panel here: https://lnkd.in/eZJwT4NY #FreeWheelCES #CES

The Art of Success: Partnership As we continue to showcase our #CES art gallery to help us celebrate the central role data plays in our industry and explore the beauty of results, we wanted to highlight a few of the innovative companies that we're lucky to have as partners. Hear from Nicole Alfonso, Head of CTV Supply Partnerships at MNTN; Jackie L. Perez, Director of Advanced TV Partnerships at Spectrum Reach; Joshua Abneri, Director of Addressable Strategy at KINESSO; and Kevin Cahn, Associate Vice President at Kepler. #FreeWheelCES #CES2025

It’s not officially #CES until we have the annual FreeWheel cocktail party 🥃 🍨 🎉 Thanks for stopping by. #FreeWheelCES #CES2025

FreeWheel Presents: The Art of Success We believe data is more than just a set of numbers. At FreeWheel, data represents the incredible work between buyers and sellers to help advertisers directly reach their potential customers in meaningful ways. To celebrate the central role data plays in our industry, we've created an art gallery at the #FreeWheelCES Hub dedicated to exploring the beauty of results, statistics, and numbers of all kinds. These creative interpretations highlight the artistry that goes into the outcomes FreeWheel creates with our partners. Throughout the week of #CES, explore the intersection of art and analytics and discover the true beauty of meaningful results. You'll find that each piece tells an integral part of our brand story, focusing on a unique aspect of our DNA. Our first art pieces look at the intersection of CTV, live television, and FreeWheel's role powering success. Stop by the FreeWheel Hub at the Vdara Hotel during #CES2025 to see the art in person. 🎨 Works created by FreeWheel Art Director Hannie Waldron

We're excited that Comcast Advertising and FreeWheel were recognized as one of Built In's 2025 Best Places to Work in Chicago, Colorado, Miami, and Atlanta! 🌟 We empower our teams to push multiscreen advertising forward, bring their whole selves to work, and challenge the status quo. Join our team: https://lnkd.in/eZgufvus #BestPlacesToWork #2025BuiltInBest #BPTW2025

From our end-to-end solutions to the launch of Universal Ads, the main theme for FreeWheel at #CES2025 is: easy. AdExchanger spoke to Mark McKee and other adtech leaders about what's going to be top-of-mind for them at this year's Consumer Electronics Show: https://lnkd.in/e5EZTKpC #FreeWheelCES #CES

This morning Comcast announced the launch of Universal Ads, a first-of-its-kind ad platform that enables brands of any size to easily make and buy commercials across the premium video ecosystem. As FreeWheel enables the most simple and direct connections between buyers and sellers, it should come as no surprise that Universal Ads is powered by FreeWheel’s industry-leading ad technology and will seamlessly allow ad buyers and sellers to directly transact all in one place. See the news: https://lnkd.in/ezCGeRKR