Frida

Frida

Retail

Miami, Florida 45,109 followers

Preparing parents for the unfiltered realities of parenthood with simple-yet-genius solutions that get the job done.

About us

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 7 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

Industry
Retail
Company size
51-200 employees
Headquarters
Miami, Florida
Type
Privately Held
Founded
2014
Specialties
Baby Products, Parenting, Health & Wellness, Consumer Goods, and Postpartum Care

Locations

Employees at Frida

Updates

  • View organization page for Frida, graphic

    45,109 followers

    We LOVE spending time with the doctors and nurses who help parents through the toughest season of the year—cold-and-flu season. This year at the American Academy of Pediatrics Conference in Orlando, we made sure they got the lowdown on our latest congestion-fighting essentials—including our new Ultra-Quiet Portable Nebulizer—so they’re ready to help parents power through sick days. And you know we had to stir things up with a little friendly competition 😏 So we hosted a challenge to see which nasal aspirator sucks best... Spoiler: the NoseFrida went undefeated 🏆 Shoutout to everyone who stopped by—we appreciate your support and can’t wait to run it back next year! #marketing #brandactivation #tradeshow

  • View organization page for Frida, graphic

    45,109 followers

    The devastation caused by Hurricanes Helene and Milton across Florida, the Carolinas, Tennessee, and Georgia has left countless families displaced and in urgent need of help. At Frida, we're committed to showing up for parents, children, and families when they need us most ❤️🩹 That’s why we’re contributing $10,000 to Baby2Baby, enabling the distribution of 100,000 diapers to babies and children affected by the hurricanes. Baby2Baby has already sent 3.5 million+ emergency supplies—including diapers, formula, baby food, and blankets—directly to impacted areas. As families assess damages, Baby2Baby will continue to fulfill urgent requests through its regional warehouses, and our team will continue to work closely with them to determine additional product donations to further support these relief efforts. If you'd like to contribute too, check out Baby2Baby's site: https://bit.ly/3YrqqPw We're all in this together 🫶

    Donate to Baby2Baby

    Donate to Baby2Baby

    donate.baby2baby.org

  • View organization page for Frida, graphic

    45,109 followers

    It’s been A WEEK here in Miami! Adobe featured Frida as a game-changing creative disruptor during their #AdobeMAX global conference, alongside some of the world’s most innovative creators and in front of over 10k attendees. As we celebrate 10 years since Chelsea M.R. Hirschhorn set out to make parenting a little less WTF, we’re beyond humbled to be recognized by the design leader for influencing the game. Check out the full vid here: https://bit.ly/fridaxadobe And a huge thank you to Scott Belsky, a Frida champion from day one, and one of the most renowned creative disruptors we know!

  • View organization page for Frida, graphic

    45,109 followers

    Parenting is a full-time job, on top of your other full-time job. And these unprecedented hurricanes are making it so much harder ❤️🩹 When Miami schools were closed on Wednesday, we turned our office into an arts-and-crafts zone and invited our team to bring their kids to work. Parents were able to get some focus time, while their kids were focused on their own work 🎨✨ And for those in areas hit much harder than here, we’ve donated essential Frida products to help make parenting a little easier during this time of unease and displacement. Additionally, we've made monetary donations for relief efforts across the Southeast U.S. We’re in this together 🫶

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  • View organization page for Frida, graphic

    45,109 followers

    Ever wonder how Frida came to be? Our CEO (and mom of four) Chelsea M.R. Hirschhorn dove deep on the latest episode of the Second Life podcast. She talked about her journey from lawyer to entrepreneur, sharing how she left law, took a chance on a SnotSucker, and built Frida into the ultimate brand for parents, by parents. Thank you so much for having us, Hillary Kerr! If you’re into boss moves, risk-taking, and real talk, this one's for you, listen in here: bit.ly/4eMZDT4 🎧 #entrepreneur #womeninbusiness #marketing

    Chelsea Hirschhorn: Frida Founder and CEO

    Chelsea Hirschhorn: Frida Founder and CEO

    podcasts.apple.com

  • View organization page for Frida, graphic

    45,109 followers

    We're baaaaaaaaack!! Our team rocks the hybrid life most of the year, but in the summer, we give everyone the option to work from anywhere in the world. Because we know that being inspired and recharged makes happier and more creative employees (who still get sh*t done 💪). And since we all just got back to the office, we decided to ask everyone what they loved most about their time off the Frida grid. #corporateculture #remotework #officelife

  • View organization page for Frida, graphic

    45,109 followers

    Guten tag from Germany 🇩🇪 Our team was on the ground at Kind + Jugend, one of the biggest parenting trade shows in the world. And let’s just say we’ve come a long way since our early visits when the NoseFrida was our main event. This year we shared our entire lineup of must-haves with parents and industry pros - everything from babymaking tools to postpartum staples and sick-day MVPs. And we even shared a few spoilers of what’s to come this fall 👀 Any guesses?? #innovation #tradeshow #marketing

  • View organization page for Frida, graphic

    45,109 followers

    🎶 Always thinking of you baby 🎶 Ashanti recently announced the birth of her and Nelly’s son while sharing a photo of her postpartum body in our Disposable Postpartum Underwear. She joins Suki Waterhouse, Lindsey Lohan, Katy Perry, Ashley Graham, and so many other moms in sharing a completely unfiltered look at the fourth trimester. We're incredibly proud to be part of the support crew for all moms who embrace their bodies' power and beauty at every stage, and we’re inspired by the community's celebration of Ashanti's postpartum realness. Read more on Ashanti's announcement here: https://lnkd.in/eQ5qK_bR #WorkingMom #WorkingParents #Motherhood #BrandBuilding

  • View organization page for Frida, graphic

    45,109 followers

    📢 MIAMI CREATIVES ASSEMBLE 📢 We may be internationally known, but we’ll never forget our roots in Miami. So we’re spotlighting the next generation of creatives in our community. Who do we mean when we say creative? Anyone from writers, content creators to photographers and graffiti artists. If you are local to Miami and creative in any way we want to give you a chance to win a paid contract to create for us! All we need is a sample of what you do - a video, link, photos, presentation by September 1, 2024. You do NOT need to be a parent to apply. Know someone like this? Tag them in the comments so they can get in on the action. Hit this link to apply: https://lnkd.in/eQzPFgDu #HiringAlert #JobAlert #Creatives #Artists #Writers #CreativeProjects

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Funding

Frida 1 total round

Last Round

Private equity
See more info on crunchbase