Fubo is excited to have participated in EDO's first-ever Year in Review! The digital report is live at edo.com/2024, with 2025 predictions closing the page. SVP of Global Ad Sales & Operations, Dina M. Roman highlighted shoppable ads: “Shoppable CTV will continue to evolve as consumers learn to interact with interactive ads on the big screen and an increasing number of brands experiment with the emerging medium." Read more here: https://lnkd.in/enT_TDvz #Shoppable #CTV #BusinessOutcomes
Just dropped! EDO’s Year in Review breaks down top-performing ads across 17 categories and names the biggest #Convergent TV trends of 2024. 👚In apparel, SKIMS triumphed with an engagement rate of +894% and 54MM impressions on their WNBA “Everybody” spot. 💳Capital One’s “Holiday Night Fever” ad with John Travolta dominated the credit card sector, netting +571% engagement and 220MM impressions. Learn more about the most successful #TV ads of 2024 in the report right here: edo.com/2024