GALE

The way we create, discover, and engage with content is constantly evolving, shaped by emerging trends and changing consumer behavior. For brands, staying ahead of these shifts is crucial to cutting through the noise and building meaningful connections. Swipe to see some trends and industry changes our team has been watching. Eliza Marie Florendo Tessa Banks Eri Mizobe Matt Lang 

The final boss is no match for gamers powered by milk. Read more in Ad Age about our latest campaign with MilkPEP, a humorous spotlight on how milk's nutrients set it apart in the gamer-fuel category. https://lnkd.in/eZxDFXUp

Defeat hits harder when gamers are powered by milk—just ask the final boss. Our latest campaign with MilkPEP playfully spotlights a figure all gamers know well—the final boss—in an unexpected environment: sharing his struggles with a therapist as he grapples with losses to gamers fueled by milk. The spot highlights how milk’s energy- and focus-supporting nutrients set it apart from typical energy drinks that only rev players up. Give it a watch below.

Heading into 2025, GALE's Director of Emerging Connections, Max Bass, spoke with Digiday about the evolution of esports in 2024 and what marketers should know for the year ahead. Read here: https://lnkd.in/e6Qkcuw6

From day one, we’ve believed that investing in our people is key to long-term success. This year, we marked a milestone, allocating upwards of $1M to employee training and development. Hear from GALE CEO Brad Simms on this and our commitment to our G’s on Advertising Week’s People and Culture podcast. https://lnkd.in/exTVdsub 

The next wave of growth in our industry will be driven by modern social-first marketing, powered by best-in-class people and technology. We’ve seen this first hand through the success of our leading innovations this year, including the expansion of our social-first marketing team and rollout of Alchemy Ai. Read about both in Digiday ➡️Formalizing Social-First Marketing: https://lnkd.in/dZdVKNeV  ➡️Launching Alchemy Ai: https://lnkd.in/epQ5ZTi6

We’re proud of our work with MilkPEP championing women in sports. Together, we marked two of our most significant achievements of the year: 🎮 The Milk Cup: A historic women’s Fortnite tournament earning record-breaking viewership while driving a cultural shift in gaming. It offered the largest-ever women’s esports prize pool in North America. https://lnkd.in/eXwci6_Z 🏅 Every Woman’s Marathon: The first and only U.S. marathon designed by and for women, with over 7K runners and more than 20K virtual participants. 43% were first-time marathoner runners. https://lnkd.in/gPvuK6dM

We reintroduced Hard Rock to the world in one of our biggest launches of 2024. Featuring global superstars John Legend, Shakira, Leo Messi, and Noah Kahan, "Come Together" invites members to explore all that Hard Rock has to offer through its first global loyalty program, UNITY. Read more in Ad Age: https://lnkd.in/epnuaCwY

Want to maximize your media investments in 2025? Prioritize creative development. Learn how from Jeffrey Cutler, VP of Emerging Connections, in our audience’s favorite piece of the year. https://lnkd.in/gBgizQjX

2024 marked 10 years of GALE, and it gave us a lot to celebrate.   From investing in our G’s to welcoming new clients and creating award-winning work. We’re grateful to our people and partners for all we’ve accomplished. Here are just some of the highlights, thanks to you. Happy Holidays.