Gavin – Evolving Influence

Is your digital marketing strategy ready for the potential TikTok ban?    TikTok has redefined media, advertising and pop culture over the last several years. Brands have relied on the platform for awareness, engagement and viral content, but with a ban that may make the app largely inaccessible across the U.S., they need to act fast to avoid campaign disruption.    Our team is equipped to help clients pivot their short-form video content to other platforms, like YouTube Shorts and Instagram Reels.   In our newest blog, we outline how we’re navigating the uncertainty surrounding the ban and preparing for every scenario, keeping privacy and compliance top of mind.   Read how GAVIN can support your digital strategy in a post-TikTok America: https://lnkd.in/ef6S7rSn   #TikTok #Blog #DigitalAdvertising   

PR, paid media, owned content – all in one? Check.     In today’s digital age, these powerful strategies are more connected than ever and should work in synergy. At GAVIN, we specialize in integrating these approaches into a unified, results-driven strategy that maximizes impact and delivers exceptional value for our clients.    Just look at what we've done for Finanta (formerly Community First Fund), Adero Partners and Bartlett Wealth Management. From securing top-tier media placements and scaling digital presence to driving targeted ads that convert leads, we ensure every message reaches the right audience at the right time.    Ready to see how an integrated approach can amplify your brand’s reach? Check out our latest blog post for insights on how earned, owned and paid media can work together to drive deeper engagement and create lasting impact: https://lnkd.in/eUErGSTW.   #PR #PaidMedia #ContentStrategy #DigitalMarketing #EarnedMedia #MarketingStrategy #PublicRelations 

Companies that blog get 55% more website visitors than businesses that don’t, according to HubSpot.       But there’s more to blogging than just sharing content.       From understanding the emotive needs of your audience to creating engaging, quality information, owned media is a valuable resource to support visibility and engagement goals. Our content performance experts help establish subject matter experts as thought leaders through the powerful tool of blogging.       Whether you’re looking to improve SEO, reach a wider audience or educate the public, we can help your content stand out in a crowded digital world.       Let’s take your blogging strategy to the next level together. Check out our latest blog for the top 5 blogging tips:  https://lnkd.in/eqWH4Bdn.    Or contact pr@gavin.com to see how we can amplify your voice.    #Blogging #PR #SEO #EvolvingInfluence  

We’re thrilled to see our client, National Fitness Partners, kicking off 2025 by helping individuals achieve their health and fitness goals!   As their public relations partner, we were proud to work with CBS Philadelphia to highlight the incredible impact Planet Fitness has in its communities and inspire healthier lifestyles. Congratulations to the Planet Fitness South Philadelphia team on an amazing start to the New Year! 💪✨   #ClientSuccess #EarnedMedia #PlanetFitness #PublicRelations #NewYearsResolutions

Celebrating Innovation and Team Spirit at GAVIN! 🎉 As we conclude 2024, our team came together to commemorate our year with a spirited game of Family Feud. Two teams of GAVINites engaged in friendly competition, embodying personas from rock stars to royalty, showcasing the creativity and enthusiasm that drive our success. Congratulations to Team “Less Filling” for their victory over Team “Tastes Great!” Regardless of the outcome, we're immensely grateful for our dynamic and dedicated team, whose collaborative efforts continue to propel us forward. #TeamBuilding #AgencyLife #EvolvingInfluence

Have you heard the news? The first episode of the GAVIN Fi podcast just dropped, and we’re hitting your feed with fresh insights at the crossroads of brand communications and financial services.     In our debut episode, PR Senior Account Director Jay Scott and PR Senior Account Coordinator Sophie Hanneken are joined by Amy LaPorte, vice president of client engagement at GregoryScott, to discuss marketing automation portals, how financial brands can stand out in a competitive market, and striking the balance between AI use, automation and the human element.     Episode 1 is available on YouTube, so don't miss out!    Watch now: https://lnkd.in/e_gWwNM9      #NewPodcast #FinancialServices #MarketingAutomation 

The Gardner School is shaping the future one child at a time with rich learning environments designed to foster physical, social, emotional and intellectual growth. Our Senior Account Health and Human Services PR team Amanda Peterson Martin and Jennifer Kendall recently traveled to D.C. to tour two schools, seeing firsthand how TGS nurtures self-esteem and builds strong educational foundations in communities throughout the U.S. The Gardner School isn't just caring for children, it’s setting them up for success in school and beyond. With two new locations opening soon in Boston, The Gardner School is on a mission to make a big impact and we’re here to make it happen. We’re partnering with this growing company to drive consistent brand messaging, build strategic community connections and secure influential publicity to attract new families and establish TGS as a leader in early childhood education. Learn more about how they’re enriching young minds at https://lnkd.in/gyqbCKHv. #PreSchool #EarlyLearning #PR

Did you know that fonts are at the foundation of The YGS Group, our parent company?   In the 1950s and 1960s, YGS—previously known as York Custom Composition and later as York Graphic Services—revolutionized the textbook industry with custom fonts, laying the foundation for everything we do today. Fast forward to the present: our Creative team recently participated in a one-of-a-kind design growth experience. They had the chance to view a private collection of rare European and American graphic design and printing memorabilia, including letterpress-printed type books from the 1920s. Among the most impressive pieces was a stunning 7-color stone lithograph from the late 1880s, printed on high-quality paper with age-defying inks.    This experience not only deepened our team’s appreciation for the history of design but also sparked fresh inspiration, reinforcing the power of craftsmanship that continues to influence our work every day!   Need bold, timeless solutions for your creative needs? Contact us today: https://lnkd.in/eGfZut4c.   #DesignEvolution #BrandDesign #CreativeAgency

You asked for it, we delivered. The second edition of GAVIN Fi is here, and it’s bigger, bolder and better than ever. Here’s the scoop: ✅ Shared 2025 financial trends from Brett Bernstein, CFP®, Sophie Hanneken, Jonathan Encarnacion, MBA, and Sean Mulcahy. ✅ Launched GAVIN Fi Podcast Ep. 1 with Amy LaPorte from GregoryScott – talking #MarketingAutomation. ✅ Analyzed #Mergers and #Acquisitions growth expectations for 2025. ✅ Broke down GAVIN’s media integration strategy, blending earned, owned and paid media to create powerful, results-driven campaigns. ✅ Showcased our top social shares, featuring Finanta (formerly Community First Fund), Adero Partners, Curative, and Aprio. ✅ Spotlighted the game-changers making waves in finance: Sage Miller and Miracle Mile Advisors. If you’re not on board yet...what are you waiting for? Subscribe now and get access here: https://lnkd.in/eku4Jkj4. #FinancialServices #WealthManagement #InsuranceProviders #CreditUnions #TaxProfessionals #Banking #PR #DigitalMarketing

There's still time to sign up for our latest #GAVINFi newsletter — don't miss our second edition, featuring:   - Top financial trends for 2025 - GAVIN Fi Podcast Ep. 1 with @Amy LaPorte from @GregoryScott on #marketingautomation - A deep dive into #Mergers & #Acquisitions growth expectations for 2025 - Our newest blog on GAVIN’s media integration - And more!   Subscribe now and stay ahead of the curve: https://lnkd.in/e5rXSebp. #FinancialServices #WealthManagement #InsuranceProviders #CreditUnions #TaxProfessionals #Banking #PR #DigitalMarketing