Greenbids

It’s not exactly news that digital advertising is constantly evolving. Yet somehow, these developments hardly ever benefit publishers, most of whom live or die at the mercy of programmatic advertising. And it's historically been a race to the bottom... The checks and balances aren't working with regards to mis- and dis-information online, and this mayhem has already created a divide between social media and news content. However, throw in the threat of AI Overviews and GenAI Search tools which diminish traffic to, or totally cut out the end publishers - the ones by the way who are the value providers here - and it's a recipe for disaster. My POV here is that it's not fair to simply name and shame ‘high-emissions’ publishers. Yes there are some bad actors who should be removed (MFAs etc), but once that's done, collaboration, not exclusion, is the best way forward. Thanks The Media Leader UK for featuring my thoughts on the topic. Check out the link to my article in the comments below.  #advertising #sustainability #publishing #decarbonisation #digitalpublishing

Scientifically sound products end up making the best marketing posts, especially in greentech : - Because the team knows it really works - Because the clients aren't scared into green-hushing - Because true innovation sells I'm proud to say Greenbids did not win one but TWO awards yesterday at the Ad Net Zero awards! "Best Start Up" for Greenbids 💚 AND "Best Practice in Sustainable Media Planning" for the amazing Wrapped 2023 Campaign with our wonderful partners Spotify. A big thank you to the jury and to our fantastic team, whose dedication and passion for solving the ad industry inefficiencies with patience and an innovative mindset has made us go this far. Guillaume 🌱 Grimbert Adrien Delambre Michael Hanbury-Williams Lucas Salomone and the tech stars Alexis BRENON Garance LALOT Julien Darsel Mael Marguet Evgenii Munin Jérémy Grosjean without whom ideas would just stay ideas. Tasha Lenton Sofia Benincasa thank you so much for your trust !

Oops!…We Did It Again! 🏆 So thrilled to announce that Greenbids won not one, but 2 (!!) amazing prizes yesterday at the Ad Net Zero Awards with Spotify 🤩 🏆 - Best Sustainable Advertising Planning with Spotify for our amazing work on the Wrapped 2023 global campaign. Thank you Tasha Lenton, Shannen Boynton , Sofia Benincasa, Terri A., Hanna Grahn for the trust in Greenbids AI technologies. You are truly inspiring the world showing everyone that making a change is possible ! 🏆 - BEST STARTUP - winning this prize as a special taste, 3 years of intense hard work with very high ups and very low downs! What a ride. A big thank you to all the Greenbids team that this possible and my amazing partners in crime Adrien Delambre Jean-Baptiste Pettit As usual, stay tuned, it’s just the beginning. 🔥

Finalistas de la categoría 'Mejor Solución de Sostenibilidad' de los #PSAwards24 🏆 🔹 Ad Net Zero 🔹 Greenbids 🔹 Scope3 La semana pasada anunciamos la shortlist de la IV edición de nuestros premios y queremos seguir dando la enhorabuena a los nominados en cada una de las 14 categorías. El próximo 28 de noviembre celebraremos nuestra gala de entrega en el Teatro Magno de Madrid ✨ ¡Os esperamos! Gracias a nuestros patrocinadores y colaboradores: Adform, Adwatch, Beintoo, BEYUP by GEOQ, EscalaX, Google, Integral Ad Science, Magnite, Refinery89, Edenred, Uber Advertsing y The Women in Programmatic Network Spain💜 Puedes ver la lista completa de nominados en nuestra web 👉 https://lnkd.in/dXeJxPxg

After two years, Greenbids has hit some exciting milestones! 😎 I recently sat down with Minted and the amazing Nicolas JAIMES to talk about our journey – from moving into our first office space to breaking new ground internationally. Curious about how we’re linking sustainability with media quality, why 70% of our revenue now comes from abroad, and what’s next as we set our sights on the U.S.? Dive into the full interview with Minted to get the inside scoop on our mission, our growth, and how we’re building a greener future for AdTech. https://lnkd.in/ethzB4dc

Today #COP29 saw UK PM, Keir Starmer, announce an ambitious target to reduce the country's emissions by 81% by 2035, against 1990 levels. Clean Power by 2030 will be tough - but it is absolutely necessary. 🇬🇧 🔜 💚 With recent data from United Nations indicating that “global efforts to tackle climate change are wildly off track” targets like these are clearly needed – and very welcome. If the UK, and indeed the world, wants to make good on its promises, the time for accelerated action to tackle the climate crisis is now. Accelerating just when other countries might be showing signs of taking their eyes off the road... 🇺🇸 👀 So where exactly does digital advertising fit in this? While no industry will reach its green goals as quickly as the planet needs, digital advertising should (in theory!) be easier to decarbonise than others... And the tech is already here to make it happen. Most emissions in digital advertising are the result of complexity within the supply chain, leading to inefficiencies and waste. We’ve found AI to be the key to untangling this – not only making campaigns more efficient, but significantly reducing carbon emissions. It's a win-win 🌍 ♻ The clock is ticking though…. If you want to make sustainability a priority every day and set the standard for climate-conscious / late-stage capitalism (or whatever you want to call what comes next...), please get in touch with the Greenbids team and learn more about how to make an impact with your advertising.   (PS I'm not sure I quite agree with Sir Keir on his "not telling people how to live their lives" stance, though, as that IS actually needed over the coming years (see Ad Net Zero action point 5, and all the various recommendations from the Gov's own Climate Change Committee) - but let's start with the easy stuff, eh?) #COP29 #AdNetZero #digitaladvertising #sustainability #sustainableadvertising #sustainablemedia #AI https://bit.ly/3UFvU78

Had a great time speaking to Phil McDowell on The Digital Distillery's #GreenAboutMedia podcast 🌍 We discussed the role of #AI in optimising media quality and efficiency, the need for greater collaboration among professionals in the sustainability space, and the importance of integrating environmental responsibility within the digital advertising industry. Check out the episode link in the comments if you want to learn more about how to reduce carbon emissions while enhancing campaign performance. Otherwise, here’s a totally-not-awkward soundbite of me talking about how being profitable doesn’t have to come at the expense of sustainability – you can have it all! (P.S. we want more people like us in the industry doing it too please) 💚 (link to full episode in the comments!) #sustainability #digitaladvertising #mediaquality #AI 

Greenbids is growing, and we're eager to strengthen our sales team under Michael Hanbury-Williams's leadership. If you're a sales professional with 5+ years of experience working with advertisers in the adtech industry, If you wake up driven to make a meaningful impact and tackle critical challenges, If you're excited to collaborate with exceptional clients and brilliant colleagues, We’d love to hear from you! Feel free to reach out to me or Michael. Our recruitment process is really fast. More info here: https://lnkd.in/eagY3eVD

The Greenbids team is growing (fast!) We're looking for an experienced Sales Manager here in the UK to come join us on our mission to change the online advertising industry for good! If this sounds like you, please apply. If this sounds suspiciously like someone you know, then please get them to apply! #hiring #adtech #sustainability #media

2025 is going to be BIG Thank you Advertising Week for giving me the chance to share some of my thoughts about the future of online advertising. We must all demand better: better media quality, better campaign performance AND better outcomes for publishers. At Greenbids we’re proving that you can be greedy about these demands while ALSO reducing the carbon impact of your digital activity. You don’t have to choose one or the other. Have both. Feel good about it. The old system is broken, let’s create the new system together. https://lnkd.in/e9W974DK