Grippi Media

In our final issue of 2024, we're taking a look at the biggest stories in healthcare and marketing from the year. Stories from this issue: 👉 Our Top 5 B2B Marketing Trends for 2025  👉 From AI Search to Monopolies: Google’s Year of Turmoil 👉 AI in Marketing: A Revolution Still Waiting to Be Realized  👉 Enter the Era of The "Evergreen Brand" 👉 Rising Frustrations with the US Healthcare System 👉 GLP-1s Take the Market by Storm 👉 Retail's Struggle to Crack Primary Care Thanks for following along. See you in 2025! #marketing #healthcaremarketing #healthcare #digitalmarketing #ai #newsletter #tech

In 2024, more B2B brands turned to owned media to capture first-party data and establish deeper connections with their audiences. HubSpot acquired the Mindstream newsletter to support its AI efforts, while Semrush expanded its influence in the evolving search engine marketing space by acquiring Search Engine Land and its SMX conference series. Obviously, most marketing teams don’t have the luxury of buying pre-existing media properties. Instead, they’re taking matters into their own hands and building their own. In 2025, with 65% of B2B marketing budgets shrinking or staying flat, teams will be under growing pressure to do more with the same (per Forrester). As organic reach on social media continues to die a slow death, relying on these platforms to connect with your audience becomes riskier than ever. What better way to spend your budget than on assets and data you own and control - free from the confines of algorithms? #marketing #b2b #b2bmarketing #ownedmedia #digitalmarketing #marketingstrategy #firstpartydata

2024 was a whirlwind for B2B marketers. Teams struggled with AI adoption, longer sales cycles turned attribution into an even bigger headache, and Google backpedaled (again), deciding to continue supporting third-party cookies in Chrome. Speaking of Google, the outcomes of its antitrust trials are expected next year, potentially making 2025 historically disruptive for marketing as we know it. As we race into the new year with a list of questions longer than a CVS Pharmacy receipt, here's my take on the top 5 B2B marketing trends for 2025. Link in comments 🔗 👇 CC: Grippi Media Salvatore Marashi Thy Nguyen Daniel Couchman Kendall Todd Eury Julie Revelant #digitalmarketing #b2b #marketing #strategy #abm #seo #advertisingandmarketing

In issue 25 of The Grip, we dive into Semrush's latest research on how AI is changing search and its influence on marketing strategies for 2025. Other stories from this issue include: 👉 The Impact of Call-Centers on US Medicine 👉 Warren, Hawley Propose Bi-Partisan Bill to Break up PBMs 👉 Publishers Move on from Third-Party Cookies Regardless of Google's Decision 👉 Google Announces AI Updates to Its Search Engine 👉 How Omnicom's Acquisition of IPG Mediabrands Could Impact Pharma Marketing 👉 The Importance of Building Topical Authority 👉 The Cognitive Cost of Using AI #marketing #healthcare #healthcaremarketing #digitalmarketing #seo #ai #healthtech

Big changes coming to account-based marketing in B2B marketing, major pharmacy brands adopting transparent pricing, and the top marketing campaigns of 2024. Here’s a roundup of last week’s must-know stories for healthcare and tech marketers 👇 Stay updated on stories like these by subscribing to The Grip, Grippi Media’s weekly LinkedIn newsletter. 🗞 #digitalmarketing #marketing #tech #healthcare #seo #ai #socialmedia

In issue # 24 of The Grip, we’re diving into how Account-Based Marketing (ABM) is evolving and the strategies that drove success in 2024. Other stories from this issue include: 👉 Amazon Announces its Own Set of Nova AI Models 👉 The Rise of Micro-Communities and Its Impact on Social Media Marketers 👉 CVS Health, Express Scripts by Evernorth and OptumRx Shift to 'Transparent' Pricing 👉 Why Health Systems are Pumping Billions of Dollars Into Outpatient Care 👉 Meta says it’s Mistakenly Moderating "Too Much" 👉 7 Top Campaigns from 2024 and the Tactics That Drove Success 👉 Forrester Predicts More SEO Spending, Less Focus on Brand Safety in 2025 All this and much more in issue #24 of The Grip! #digitalmarketing #healthcaremarketing #abm #gtm #healthtech #marketingtips #ai

LinkedIn is a staple in B2B marketing. It's where you go to prospect, network, and share how potty training your toddler inspired a breakthrough in your go-to-market strategy. But what really makes LinkedIn shine, is its lead generation opportunities. 59% of B2B marketers generate leads on LinkedIn successfully - more than double any other platform (Source: SocialPilot). At the heart of this success is a little tool known as LinkedIn lead gen form ads. In his latest blog post, Salvatore Marashi breaks down everything you need to know about LinkedIn lead gen form ads, with step-by-step instructions to help you get started. 👉 https://lnkd.in/dkVeqjZH #digitalmarketing #linkedin #linkedinads #leadgen #b2bmarketing #marketingtips #socialmedia

Finding success with AI in marketing isn’t about capability - it’s about strategy. Boston Consulting Group (BCG) found that 74% of companies struggle to find and scale value from AI tools beyond the individual level. ⏱️ In less than a minute, I explain what is needed for marketing teams to elevate their AI tools from a “nice-to-have”  to a real value creator. #aiinmarketing #aimarketingtools #ai #marketing #digitalmarketing #martech #marketingstack

After 4 years of grappling with the DOJ, Google was found guilty of monopolizing the search market. The penalties could be game-changing - not just for Google's business, but for the marketing industry as we know it. In my latest video for Grippi Media, I unpack what the potential repercussions could mean for marketers. Here's what I cover: 👉 How Google monopolized the search market 👉 The 3 biggest penalties proposedN by the DOJ 👉 How these penalties can significantly change digital marketing 👉 What's next for Google? As always, if you find my content helpful or mildly entertaining, give it a share! CC: Salvatore Marashi Thy Nguyen Todd S. Eury Daniel Couchman Kendall Sarah Brown Sabrina Runbeck, MPH, MHS, PA-C Julie Revelant #google #seo #marketingstrategy #marketingtips #digitalmarketing #googlechrome #tech

Google might be forced to sell Chrome, worldwide B2B digital ad spend set to triple pre-pandemic levels, and why healthcare brands are underrepresenting women in their marketing. Here’s a roundup of last week’s must-know stories for healthcare and tech marketers 👇 Stay updated on stories like these by subscribing to The Grip, Grippi Media’s weekly LinkedIn newsletter. 🗞 #digitalmarketing #marketing #tech #healthcare #seo #ai #socialmedia