Clay

We're super lucky to have Emily Kramer as an early investor and a sounding board for all things marketing. This Friday, she's hosting Bruno Estrella (Head of Growth Marketing) and Mishti Sharma (Head of Product Marketing) on MKT1 to deep-dive into how we approach marketing at Clay -- and how YOU can use Clay to be a more effective marketer, too! We love the whole 'build in public' thing and sharing our playbooks, so we'll be an open book. See you Friday! RSVP here: https://lu.ma/l2h2n674

I’m too demure for clickbait so I won't say Lead Scoring is Dead. But boy does it need a cute lil facelift. I tried to estimate how many lead scoring programs I’ve implemented, and I might be close to 50. Is it more than the number of Phish concerts I’ve been to? … I’ll let you guess. One of the first big projects I did while at Bluewolf, an IBM Company was implementing leads scoring for all the business units at GE. One. at. a. time. So why am I RANTING? Because lead scoring was supposed to be about identifying leads ready to talk to sales. But that’s not how it’s been used. It’s just a threshold for when to reach an arbitrary MQL goal. And I want the time back for the never-ending discussions about wether an email open should get 3 points or 5 points (who cares!!!). And whether registering for a webinar was enough to score or if it must be attended. And it turns out - that doesn't move the needle. Instead, you have the power to create niche segments and triggers mixing behavior, demographics, product usage, 3rd party intent, and social monitoring data. Be specific. You’re trying to identify the best leads for sales with the highest cojnversion. Talk to the sales team, understand the industries, buyers, behaviors, and pain points and align on the leads they want to see. Bonus points for enabling them with smart playbooks. And if you haven’t checked in on your lead scoring program in 2 years. Call her, she misses you. Also, Don’t be mad at me for saying lead scoring sucks MadKudu. I’m just trying to get clicks. #revopsrants #revops #revenueoperations

Excited to share a new video series, Disco Inferno 🪩 , at the intersection of GTM and climate tech. Here's the pitch: There are thousands of innovative companies building solutions to help us drop emissions globally. For example: 🔋 Every Form Energy deployment = reduced reliance on coal or natural gas for electricity, which makes up 58% of our global electricity supply! 🚚 Every Rivian sale = less emissions from gas-powered cars/trucks which make up 21% of global emissions ♻️ Every Redwood Materials customer = recycles critical battery materials with 92% lower emissions than mining, helping create the first sustainable battery supply chain in North America 🛖 Every Zero Homes user = shares guidance for homeowners to install electric heat pumps, electric water heaters, induction stoves, and reduce our reliance on natural gas What if ALL of these companies could find their ICP faster, score inbound leads more efficiently, or write personalized messaging at scale? The more efficient their GTM systems operate, the better off we are as a society. Because when their revenue goes up, emissions go down. It's a win/win/win for all of us. So we had an idea: what if we created a video series that highlights these amazing climate tech companies AND shares creative GTM tactics they can implement immediately using Clay. The first episode features Form Energy. We used Clay to figure out who might care about this so RJ Johnson, Marco Ferrara, Sam Simmons, Sarah Bray let us know if we can help you with this (or other creative GTM ideas you'd like to turn into reality!) Huge props to Obaid Durrani and Todd Clouser for helping turn this video concept into reality. 🐐 🐐 #ClimateAction #GTM #AI

Clay as a skillset is becoming increasingly valuable by the day. Here's proof ⬇️ PS - Shout out to Jeremie Cabling who's on week 2 at Clay! (And congrats! 💍) We love hiring folks that are Clay-capable (Clayable...?) -- check out our open roles: https://lnkd.in/e7ww23-t

If you're familiar with Twain, you know it's a powerful AI copywriter specifically built for outbounding at scale. But Mohamed really brought his A game to help us launch the Twain 2.0 integration in Clay. His user-centric updates make Twain x Clay a step-function more powerful (from templates to tone instruction to credit pricing). Join us next Thursday to see how Clay + Twain 2.0 can turn your hours of complex writing into 30 minutes of actually engaging work! 🎯 Patrick Spychalski (Clay Expert & Founder of the The Kiln agency) and Mohamed Chahin (Founder & CEO of Twain) will show you how to combine Clay's data enrichment with Twain's AI copywriting to create hyper-personalized outreach that lands in the inbox and actually converts. What you'll learn: - How to auto-generate personalized messaging for various use cases (ex: recruiting, using inbound signals, building nurture campaigns) - Real examples of turning enriched data points into compelling narratives - Pro tips on avoiding common AI pitfalls and keeping your outreach human - Live demo of pushing custom copy directly to your favorite sequencing tools (this can be tricky for some sequencers) Perfect for: Sales leaders, GTM teams, and anyone looking to scale personalized & unique outreach without sacrificing quality or authenticity. ~~~~~~~~~~ 📅 January 23rd ⏰ 1:00 PM EST 🎯 Time to register! ⬇️

Not sure I need to say much to get people to RSVP to this one...I don't know many marketers who don't want to learn more about Clay. I'm hosting 2 marketing leaders from Clay: Bruno & Mishti Sharma to talk about how Clay approaches marketing next week—and how you can use Clay to be a more effective marketer too. I'm lucky enough to be a Clay investor and have gotten an inside look into how Mishti and Bruno approach marketing. So, I'm thrilled to give you an inside look too! It's free and you can RSVP here: https://lu.ma/l2h2n674 See you next Friday. ⁉️ Have things you want me to ask? I'm still working on my questions, so add to the comments!

Here's how Harmonic (the complete startup database trusted by many of the largest VCs worldwide) transformed their SDR operations using Clay, achieving: 1️⃣ Automated inbound lead enrichment & routing 2️⃣ Event-triggered co-investor outreach within 24-48 hours of funding rounds 3️⃣ Smart no-show and closed-lost re-engagement sequences "We rebuilt our entire SDR workflow on Clay, and it completely transformed how we operate," says Darri Atlason, Head of Growth at Harmonic. "What used to be manual and fragmented is now fully automated and centralized." The secret sauce here really is centralization. Instead of juggling a dozen tools, their SDRs now operate from a single source of truth. Clay automatically enriches leads, tracks signals, and triggers personalized outreach at the perfect moment. ~~~~ HUGE thank you to Darri and the Harmonic team for sharing their story! Want to see how they did it? Check out the full case study in the comments ⬇️

Monday marks the first day of entering into the Clay Cohorts. Not only am I more than ecstatic to be diving into this eclectic software, but being able to navigate the potential of data through innovation is more than inspired. Clay is not just another data management tool; it's something comprehensive designed to simplify complexity. Utilizing a methodology of FETE (Find, Enrich, Transform, Export) gives some originality and uniqueness to the brand & product. As someone in marketing & sales, I often find myself at the crossroads of creativity and strategy. Where every day presents a thrill of compelling service and/or product. But why not have it both combined, as a hybrid? Clay really does an outstanding job to driving it's core make-up become liken like a jazz composition. Diversity, Range, Cultural Influences with Syncopation & Expression. By-the-way if you wanted to know what FETE entails: 1. Finding data: Discovers how to effectively source data from various platforms, i.e. Google Maps & social medais 2. Enriching Insights: use an extensive network of integrated tools to enhance data that would otherwise be inaccurate or incomplete 3. Transforming Information: Leverage AI to clean and summarize data, making it actionable 4. Exporting: Seamlessly send enriched data back to CRM completing the full circle to drive high-impact to my sales & marketing pipelines. If you haven't yet had the chance, I highly recommend giving Clay a try ~ You can start your trial here ~ https://lnkd.in/ec9tecDR ~ I also want to shout out & thank Yash Tekriwal 🤔for creating & leading all this amazing content at Clay University, Clay 101, and the Clay Cohorts. Lastly, I want to express all the gratitude to Ashley Artrip for her exceptional leadership in introducing us to this fantastic software. If you need to speak to someone at Clay, I recommend reaching out to Ashley. Looking for more of my posts about Clay this week & make joining the community is free!

Made the Clay logo with clay (okay okay it was really my kid's play dough don't @ me 😏) - but here are 4️⃣ things I have been using Clay for (and you can too): --------------- 1️⃣ CRM data enrichment in HubSpot The more fields you have on a form, the lower your conversion rate will be. #facts And a lot of those fields are unnecessary - with Clay just collect an email address and you can get things like a LinkedIn profile, contact location, company industry, company employee size, company tech stack, and a whole lot more. --------------- 2️⃣ Content creation At RevOps Co-op we do a lot of digital recordings - webinars, podcast, recorded product demo's, etc. And create a lot of content from those recordings, including written content. I've got a Clay table now that does the following: Input YouTube URL → pull transcript → create social copy (based on prior examples provided) → create v1 of write up (based on prior examples provided). Which I use as a starting point and then begin editing away. What used to take multiple days across multiple people can now be done in an hour or so with one person. --------------- 3️⃣ Prospecting for lookalikes For every new customer we get, we create a lookalike audience with Ocean.io through Clay and boom, we now have a list of similar companies to go after. Then push those companies to a new Clay table and search for people with the right job titles based on your ICP and voila, you've magically got your list 🪄 --------------- 4️⃣ Creating a list for prospecting Say you're running a conference and want to find companies who could be sponsors. Give Clay a list of conference websites, tell their AI Claygent to visit those website and pull a list of domains of companies that sponsored those events. Then move that into a different Clay table, find the right people at those companies based on job title, drop them into something like an Outreach and / or lemlist sequence, and your messaging starts to go out. Again, what used to require human research, spreadsheets, a bunch of clicking and multiple people to do over the course of weeks or weeks, can now be done with one person in. . . a matter of hours. I'm a big fan of Clay and am only getting started. If you want to see any of the tables or the prompts I've used in the stuff above just DM me or throw a 🙋 emoji in the comments below. ⬇️ I 🫶 Clay #revops #revenueoperations #salesops #salesoperations #marketingops #marketingoperations #sops #mops #csops #cxops #gtmops #alltheops #sponsored #ad

This new HG Insights + Clay integration gives a level of targeting granularity that helped me understand why 90% of Fortune 500s pay 5-figures a month for it. Here’s how it compares to other methods of targeting companies based on their tech stack: 1️⃣ Scraping Website Code (e.g., BuiltWith): Scans the backend of a company’s website to identify visible tech. It’s quick and accessible but limited—many internal tools won’t leave a trace in public-facing code. 2️⃣ Mining Job Postings: Job descriptions often reveal tools mentioned in hiring requirements, like Salesforce or HubSpot. While creative, this method is manual, time-consuming, and incomplete. 3️⃣ Data Aggregation (HG Insights): This is where HG Insights stands apart. It combines data from multiple sources to uncover both public-facing and internal tools, offering hyper-granular control. From NAICS/SIC codes to specific tech stacks, the depth here is unmatched. With this new integration, Clay brings this power directly into your workflow—no expensive subscription needed. I have an immediate implementation I am using this on where being able to target specific TYPES of wholesale businesses is very helpful. Anyone else dig in yet?