GameSquare Holdings Inc.

We are thrilled to announce that our CEO, Justin Kenna, is a finalist for emerging leader of the year and that GameSquare's acquisition of FaZe Clan is a finalist for deal of the year at D Magazine’s D CEO 2025 Mergers & Acquisitions Awards! These awards celebrate the top deals and dealmakers shaping the future of business, and we’re proud to be featured in D CEO’s May issue. Congrats to Justin and our team involved in the FaZe M&A deal. Read about the full list of finalists: https://hubs.ly/Q037y9sT0

Huge congratulations to our FaZe Clan Esports team for their outstanding victory at the Six Invitational 2025, securing $1 million in prize money. It was FaZe Clan's largest-ever Rainbow Six winnings. Competing against 20 of the world’s top Rainbow Six esports clubs, FaZe Clan delivered an exceptional performance, culminating in a hard-fought best-of-five series win over Team BDS at the MGM Music Hall in Boston. This championship victory not only reinforces FaZe Clan’s position as a dominant force in competitive gaming but also provides GameSquare with an unbudgeted $1 million of high-margin revenue in Q1 2025. Congratulations again to our players, staff, and the entire FaZe Clan community for this incredible achievement. Read the full press release: https://hubs.ly/Q0378b0z0

After launching in early 2024, our world-building division has seen strong demand, driving 125M+ minutes of gameplay and $3.9M in revenue. In 2025, we’re expecting 100% growth, targeting $8M+ as more brands look to engage audience through in-game experiences. We have been able to create unique and innovative experiences for leading brands including recent deployments for Paramount's SpongeBob SquarePants, Top Golf, 5-Hour ENERGY® and other large global brands within the food and beverage, payments, QSR, entertainment and media markets. Our President at ZONED, Carlos Tovar, provided some insightful perspective on why brands are entering into this space: “UEFN and creative world-building have rapidly become the modern TV commercial to connect brands with more viewers and creators. Zoned and GameSquare’s success-based resources and capabilities are uniquely positioned to help create virtual world experiences, helping brands that are eager to connect and engaged with youth audiences.” Read the full press release: https://hubs.ly/Q036CGst0

ESPN and Fortnite recently partnered with ZONED, a GameSquare company, to help promote the new ESPN Islands experience made in Fortnite. To accomplish this task, we developed three bespoke ads that saw the worlds of Fortnite and ESPN come together IRL. Inspired by the iconic “This Is SportsCenter” commercial series, each spot saw content creators, Fortnite mascots, and ESPN broadcast legends bringing ESPN Islands to a classic office setting. ZONED had the privilege of creative directing and shooting these three spots alongside the Fourth Frame Studios team, another GameSquare company. ZONED also helped identify + contract the amazing talent that starred in these spots (content creators Sketch and Jasontheween, NFL Safety Derwin James Jr. and ESPN broadcasters Stan Verret and Linda Cohen.) Here are links to the spots that were recently posted on socials: 1️⃣ https://hubs.ly/Q035NkGX0 2️⃣ https://hubs.ly/Q035NnPC0 3️⃣ https://hubs.ly/Q035NmJs0

The 2024 Yearly Live Streaming Trends Report from Stream Hatchet is here! Live streaming grew 12% in 2024, with 32.5B hours watched, marking a major resurgence. Twitch remains dominant, but YouTube Gaming and Kick are gaining ground, and regional platforms are emerging in response to market shifts. Key insights: 📈 Kick has quickly replaced Facebook and several Korean platforms as the third most-watched platform, holding 5.7% of total market share. 🎮 Twitch Drops have become the go-to streaming-exclusive event for game engagement, boosting weekly viewership by up to 454% (e.g., Hunt: Showdown 1896). 🤝Co-streaming of esports events is booming, accounting for 45% of all esports viewership (1.3B hours watched). With publishers embracing co-streamers, this number is expected to rise. 📰 Viewers are shifting where they get news, relying more on individual streamers over traditional media. Get the full breakdown of trends, predictions, and insights shaping live streaming in 2025: 🔗 https://hubs.ly/Q0352CsL0

We're thrilled to welcome four powerhouse executives to our team as we continue to scale GameSquare’s multi-million-dollar Experiences division: ✅ Matt Mayer – EVP, Brand Experience ✅ Malia Jennings, M.A. – Director, Brand Marketing ✅ Briana Kornegay – Director, Brand Experience ✅ Jonathan Murnane – EVP, Gaming & Entertainment These industry leaders bring decades of experience in lifestyle, multicultural marketing, gaming and entertainment, helping us create innovative, high-impact brand experiences for our customers. Read the full announcement here: https://lnkd.in/dpFNW9c3

Recently, Ad Age covered our partnership with the National Football League (NFL) and our NFL 4 The Fans Live event in a special report. Read the story here: https://lnkd.in/gxC_Buxu

Only 3 Sundays to go...🏈 Keep an eye out for our ad in the official program for the big game. Featuring CEO Justin Kenna, Chief Innovation Officer Ninja, and our key shareholders, Jerry and Stephen Jones.

🎙 Acquisitions, Rebrands & Accessing Youth Culture: Our CEO Justin Kenna sits down with John Lee Dumas on a recent episode of Entrepreneurs On Fire to explore how gaming is reshaping media and entertainment. From leading the rebrand of FaZe Clan to helping global brands connect with Gen Z, Justin shares his insights on esports innovation and the future of the creator economy. 🎧 Listen to the podcast episode here: https://hubs.ly/Q032RWm_0

GameSquare was recently spotlighted in Nasdaq Amplify’s interview series. In the interview, our CEO Justin Kenna joined Michael Spector from Nasdaq to dive into the GameSquare story, recent acquisitions, industry insights, and what’s next for the future of gaming and esports. Watch the full interview here: https://hubs.ly/Q032vlcL0