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Advanced contextual technology is changing how brands advertise. It’s no longer just about safety and targeting–it’s about using real-time cultural insights to connect with people at the right time. 📊⏰ In a recent article in The Drum Open Mic, we discussed how this technology helps brands stay ahead by tapping into cultural moments, whether it's jumping on viral trends to tracking public sentiment during big events like the Paris Olympics 🇫🇷🏅 or Taylor Swift’s NFL moments 🏈✨. Using this data and these insights, brands can adapt their campaigns, reach new audiences, and connect with consumers on a deeper level–a game-changer for staying relevant in today’s fast-paced digital world. Read the full article by James Donovan, our Director of Client Strategy EMEA, now: https://bit.ly/4fr3VAt #advertising #contextual #marketing

In digital advertising, data and targeting are powerful, but without stand-out creativity, campaigns can fall short. 🎨 In a new byline in Digiday, Steve Nash, Director of Product, Ad Products and Tools, explains why creative isn’t just a “nice to have”—it drives engagement and accounts for 50% of campaign effectiveness. Advanced formats like gamification, immersive product 360s, and interactive carousels, paired with contextual insights, are transforming digital ads. These tools ensure the right message reaches the right audience at the right time, boosting outcomes like CTR, brand recall, and ROAS. 📖 Read more here 👉: https://lnkd.in/gAebZxSh #digitaladvertising #gumgum #contextualadvertising #creative

🎁 ‘Tis the season for giving…but what happens when identity-based targeted ads turn into the ultimate spoiler? In a recent consumer survey, 33% of respondents in the US and Canada said they’ve had their holiday surprises ruined by retargeted ads, and 62% are worried it might happen again this year. 🎅❌ So, how do we keep the magic of gift-giving alive? ✨ Using advanced contextual technology, brands can deliver holiday cheer without lingering ads spoiling gift surprises. Learn more here: https://bit.ly/3B35sxz #holidayads #consumerinsights #adtech

🌟 Exciting news! 🌟 We're thrilled to share that Kerel Cooper, CMO at GumGum, has been named a Top 3 Honoree in the Values-Based Vendors category for the 2025 Impact Awards by Givsly! This recognition celebrates Kerel’s leadership and commitment to driving meaningful change through responsible marketing and accelerating industry growth. We're excited to celebrate more at the awards ceremony on January 22! #impactawards2025 #responsiblemarketing

Amid privacy challenges and the decline of cookies, contextual targeting is proving its worth. 🌟 Boost Mobile's adoption of advanced targeting techniques with GumGum Contextual and the Mindset Graph delivered impressive results: a 90% performance boost and cost-per-conversion as low as $2-$3, compared to $20 from competitors. 📉💥 Check out how Boost embraced these techniques to achieve standout performance metrics and cost-efficient conversions: https://lnkd.in/ekPT5ubn #adtech #contextualtargeting #marketingsuccess #privacyfirst

💡 The FTC’s recent report on data privacy underscores a critical need for change in ad targeting practices. Our CEO Phil Schraeder shared his insights with MediaPost, advocating a shift from demographic and identity-based targeting to more privacy-conscious, contextual targeting. By focusing on consumers' current experiences rather than personal data, brands can connect in meaningful ways that respect privacy and avoid the risks associated with misidentification or exposure—especially for vulnerable groups like the LGBTQ+ community. Check out his full interview here 👉 https://bit.ly/4fnY9Q2 #privacyfirst #gumgum #contextualtargeting

Excited to share highlights from a recent sfBIG charity golfing event! ⛳️ We proudly sponsored Hole 15 and enjoyed connecting with everyone while handing out some awesome swag. A big shoutout to Kim Hale and Graeme Fitzsimmons for representing GumGum at this fantastic event. 🙌 Looking forward to more events like this that support our community! #sfBIG #charitygolf #gumgum #communitysupport #swag #fundraising

Brands like Kärcher are driving better brand outcomes with eye-catching creativity. Here’s how you can also make your ads stand out! 1. Know your audience 🎯 – Personalize to boost engagement by 75%. 2. Keep it simple 📝 – Clear CTAs = +30% conversions. 3. Make it visual 🎨 – High-quality visuals = 80% more shares. 4. Stay on brand 🔑 – Consistency = 23% more revenue. Check out our Ad Creative Guide for expert tips! 📈 : https://lnkd.in/g9mZG2g5 #marketing #adcreatives #digitalmarketing #branding #advertising #customerengagement #growth #gumgum

Tatiana de Wind, Senior Digital Director, and Jeremy Pacome, Commercial Director, INTL EMEA & Benelux, recently discussed GumGum's ambitions for the Belgian market in an interview with Media Marketing, emphasizing our focus on using advanced technology to reach the right consumer at the right time without personal data. 📊 Check out the full interview for more on our plans for growing our partnerships and adoption of the GumGum Platform™ in Belgium: https://bit.ly/3YxZH2Q #gumgum #digitalmarketing #advertising #mindsetgraph #innovation #contextualadvertising

🤖 In our newest post on GumGum's Tech blog, Rashad Moarref, our Lead Backend Engineer, explores the critical role of the Robots Exclusion Protocol in ethical web crawling. As the demand for data continues to grow, web crawlers need to adhere to these guidelines. Ignoring these protocols can lead to privacy violations and server overload, damaging the website and the crawler’s reputation. 👾 In this insightful article, Rashad discusses: - How robots.txt serves as a gatekeeper for web content. - The challenges large-scale crawlers face in respecting these rules. - Practical solutions for maintaining ethical crawling practices, including caching strategies, advanced parsing techniques, and system architecture to efficiently adhere to rate limits at scale. 🔗 Read more here: https://lnkd.in/g4ymbCX8 #gumgum #techblog #engineering #webcrawlers