High-Yield Tourism

Ready to Transform Your Tourism Strategy? 🌍✨ Are you looking to attract high-yield visitors, empower local communities, and drive sustainable growth? Here’s how we can support you: 🔍 Tourism EBITDA Model: Build impactful, resilient visitor economy plans. 📊 Cost of Visitor Acquisition (COVA) Analysis: Maximize ROI on tourism investments. 🌟 3Qs of High-Yield Tourism: Redefine tourism with bold, responsible development strategies. 💡 Ready to explore the possibilities? Book a FREE 15-minute online consultation with our co-founders, Gary Bowerman and Dr. Jens Thraenhart, and discover how these frameworks can work for you. 🌐 DMOs, tourism boards, DMCs, hotels, and hotel brands are all welcome! 📅 Schedule your session today: https://lnkd.in/e6PtyQGk Let’s shape the future of tourism—together. 🌏💼 #HighYieldTourism #SustainableGrowth #TourismInnovation

🌲 Unlocking Economic Prosperity Through Tourism in Alberta 🌲 Tourism is not just a leisure activity; it’s a key driver of economic growth. As Jon Mamela, Chief Commercial Officer of Travel Alberta, explains: "Tourism acts as a tip of the spear for economic prosperity and growth for a destination." 🎧 In Episode 6 of the High-Yield Tourism Podcast, we dive into: • Alberta’s shift to a holistic destination management approach, focusing on tourism ecosystem development with local communities. • A bold 10-year strategy centered on product development, indigenous experiences, and workforce sustainability. • The crucial role of tourism as an economic engine for Alberta, with partnerships and investments fueling growth. 👉 Discover more about Alberta’s high-yield tourism approach: https://lnkd.in/eMTD-pSu #HighYieldTourism #TourismDevelopment #EconomicGrowth #DestinationManagement #SustainableTourism #Podcast

🍽️ How can governments shape the future of sustainable tourism through gastronomy? In Episode 4 of the High-Yield Tourism Podcast, we explore how local food culture is playing an increasingly important role in attracting high-yield travelers and how government policies can drive sustainable tourism development. 🎧 Listen now: Leveraging Local Gastronomy Trends into High-Yield Tourism https://lnkd.in/gd-FFx-2 Dr. Jens Thraenhart emphasizes the role of governments in fostering sustainable tourism: "Governments can create policies that aid in the sustainable development for tourism, and also foster cross-sector cooperation with other countries." Key takeaways from this episode: • The debut of the UN Tourism Gastronomy Tourism Forum, highlighting the growing role of food tourism in high-yield strategies. • The Philippines as a fitting host for the event, with its rich regional culinary offerings, and the upcoming gastronomy forum in Bali. • The need for capacity building, education, and training in the tourism industry, especially in Southeast Asia, to develop human capital and leverage high-yield tourism strategies for sustainable growth. Discover how policies, partnerships, and gastronomy are shaping the future of high-yield tourism. 🌍🍽️ UN Tourism Philippine Tourism Promotions Board Bali Tourism Board #GastronomyTourism #HighYieldTourism #SustainableDevelopment #TourismTrends #Podcast #FoodTravel

Let’s Get the Conversation Started! 🌍✈️ Are you ready to refocus your tourism strategy to attract high-yield visitors, support communities, and foster sustainable growth? Here’s how we can help: ✅ Tourism EBITDA Model: Plan for impactful and resilient visitor economies. ✅ Cost of Visitor Acquisition (COVA) Framework: Optimize your investment in tourism. ✅ 3Qs of High-Yield Tourism: Bold and responsible strategies for future tourism development. 🔗 Contact us now for a 15-minute online consultation with our co-founders, Gary Bowerman and Dr. Jens Thraenhart. This exclusive offer is FREE for any DMO, tourism board, DMC, hotel, or hotel brand. 🎯 Book your appointment today at https://lnkd.in/e6PtyQGk Let’s build a more sustainable and prosperous future for tourism together! 🌟 #HighYieldTourism #SustainableTourism #TourismStrategy

🌍 Who shapes the future of tourism? It’s the travelers themselves. In Episode 3 of the High-Yield Tourism Podcast, we dive into how the travel industry is adapting to the increasing influence of consumers on tourism trends and how destinations are responding. 🎧 Listen now: Managing High-Volume Tourism in Becoming a Priority Worldwide https://lnkd.in/eG5Dwfkn Gary Bowerman sums it up perfectly: "Consumers are in control. The narratives are determined by travelers themselves." Key takeaways include: • A focus on deeper, more meaningful travel experiences that connect visitors to heritage, biodiversity, and local communities—Thailand’s "Ignite Tourism Thailand in 2025" is a prime example. • The growing role of authenticity and trust in promoting national culture, as seen in South Korea’s "K-lifestyle" and the rise of geographic indications across Asia. • The evolution of travel marketing in China, where brands are using travel as part of their lifestyle campaigns, highlighting the need for the industry to adapt quickly to changing consumer preferences. Join the conversation and learn how destinations worldwide are managing high-volume tourism. 🎙️✈️ Tourism Authority of Thailand Korea Tourism Organization #TourismTrends #HighVolumeTourism #ConsumerDriven #TravelMarketing #SustainableTourism #Podcast

By embracing micro-niches and passion-driven strategies, destinations can attract high-yield travelers, strengthen local economies, and promote sustainability. These approaches represent the future of tourism, enabling destinations to stand out in a crowded global market and foster meaningful connections between travelers and host communities. High-Yield Tourism I Chameleon Strategies I #SustainableTourism I #HighYieldTourism I #BalancedTourism https://lnkd.in/gaEsjP_J

Why Tourism Should Shift from Visitor Volume to Economic Impact 🌍💼 Tourism success is often measured in visitor numbers, but there’s a smarter, more sustainable approach: focusing on economic impact over sheer volume. A high-yield strategy prioritizes travelers who not only spend more but also contribute directly to the local economy, supporting community businesses, creating jobs, and preserving the destination’s natural and cultural assets. This approach reduces pressure on resources while enhancing long-term sustainability. 💡 Here’s How High-Yield Tourism Benefits Destinations: > Maximizes Economic Value: High-yield travelers drive more revenue per visit, supporting local infrastructure and services. > Enhances Community Well-being: Revenue stays within the community, boosting local businesses and creating lasting job opportunities. > Promotes Resource Preservation: By reducing visitor volume, destinations can better manage environmental and cultural resources. Shifting the focus from more visitors to more value helps destinations grow responsibly, sustain their resources, and remain vibrant for generations to come. SPECIAL OFFER: Contact us for a 15 min virtual consultation with our co-founders Gary Bowerman and Dr. Jens Thraenhart - free for any DMO, tourism board, DMC, hotel or hotel brand. Follow us on our High-Yield Tourism LinkedIn Page, visit our website at www.highyieldtourism.com, and listen to our podcasts on Spotify and Apple Podcast. #TourismEconomics #HighYieldTourism #SustainableTourism #EconomicImpact #DMO #TourismStrategy #DestinationManagement

There’s still time to sign up for the final OAG Webinar of 2024. High-Yield Tourism's Gary Bowerman will be joining John Grant, Deirdre Fulton and Rebecca Francosky, C.M. to deconstruct the key aviation and travel industry issues worldwide from 2024 - and look ahead to 2025. "Endings & Beginnings - What Does 2025 Have in Store for the Aviation Industry?" will take a data-driven dive into the following, and much more... - Will engine trouble persist into next year? And who will continue to be affected? - Is there a difficult winter ahead? What is the capacity outlook for the months ahead? - Which regions saw the most growth in 2024 - and what can we expect / hope for in 2025? Please join us tomorrow, Wednesday 4 December (15:00 GMT) Full details here: https://lnkd.in/eKzrcDQN

🌍 Redefining Profitability: High-Yield Tourism vs. Luxury Travel 🌍 High-Yield Tourism goes beyond labels of "mass" or "luxury." As Gary Bowerman explains: "High-Yield Tourism is economically looking at a different model. It's not about mass or luxury or about any other labels. It is how you actually drive profits and resilience from travel and tourism." 🎧 In Episode 8 of the High-Yield Tourism Podcast, we explore: • How understanding where tourist spending goes can directly benefit local communities. • The importance of niche tourism and building strong community connections for sustainable growth. • Why the focus is shifting from visitor numbers to yield and profitability in tourism markets. 👉 Listen now to explore these insights: https://lnkd.in/eN_tVr-K #HighYieldTourism #SustainableTourism #CommunityEngagement #TourismProfitability #TravelResilience #Podcast