High-Yield Tourism’s Post

🌏 Live from the Australian Regional Tourism Convention in Mackay! This week, our Director, Janet Mackay, has been at the 2024 Australian Regional Tourism Convention (ARTC) in Mackay, engaging in inspiring presentations and discussions with industry peers. Here are some key takeaways that stood out: 🌪️ Regions today are 75 X more likely to experience a disaster compared to the 1980s = BE PREPARED, plan your response, and ensure business continuity is front of mind!   🍽️ Picture your destination as a dinner table = you want to invite guests who share your values and truly appreciate spending time with you.   🌱 Despite the rise ⬆️ Responsible Travel, ONLY 0.01% of businesses globally have adopted Eco-Certification = Highlights a massive opportunity for destinations to lead with sustainability.   🤖 In the last 23 months, AI intelligence has grown tenfold, reaching an estimated IQ of 150, with further growth expected. There are exciting opportunities here for the tourism industry to harness this technology.   Looking forward to next year’s convention in the Adelaide Hills, where we’ll continue these important conversations on shaping the future of regional tourism! #ARTC2024 #RegionalTourism #SustainableTourism #CommunityCentric #TRCTourism #TourismInnovation

🌍 Transforming Tourism for a Sustainable Tomorrow! 🌱 At the Society for Sustainable Tourism (SST), we empower communities, industries, and stakeholders with education, leadership, and green innovation. Together, we champion UN SDGs, creating regenerative tourism and net-positive hospitality. 🎥 Watch our journey—join us in building a resilient, thriving future for tourism, spearheaded by our President & CEO Susan SANTOS de Cardenas sustainable tourism educator and pioneer in Asia 🌱 🌟 📩 Contact us today to collaborate, partner, or engage our expert services for local governments, public sector initiatives, and tourism and hospitality industry solutions. #FutureOfTourism #SustainabilityInAction #RegenerativeTravel #NetPositiveHospitality

📈 The latest Tourism Trends report from the South West Visitor Economy Hub shows a rise in visitor satisfaction in Devon, with The Net Promoter Score, which measures visitor sentiment on a scale of -100 to +100, increased from +57 in August to +61 in September 2024. This improvement suggests that visitors are having increasingly positive experiences across the county, which is great news for the region’s tourism industry. The full report includes detailed insights into what drives visitor satisfaction and provides comparisons across the South West. Access the Devon and Somerset reports at swvehub.co.uk/reports/ to discover more about these trends and what they mean for the regional visitor economy. #DevonTourism #VisitorSatisfaction

Unlocking Opportunities: The Tourism Market Projected Growth and Emerging Trends The tourism market is set to reach approximately USD 9.24 billion in 2023, with a projected growth rate of 4.7% CAGR through 2032. By 2032, the market is expected to hit around USD 13.96 billion. Explore the evolving landscape and emerging opportunities in this dynamic sector. Read Full Reports: bit.ly/3yGbWkK Some of the key players in the market are Expedia Group, Despegar, Contiki, Butterfield & Robinson Luxury Travel, Geographic Expeditions (GeoEx), MT Sobek, G Adventures and many more. #marketresearchreports #news #marketoutlook #informesdeexpertos #ide #tourismmarket #growth #tourism #opportunity

Why Tourism Should Shift from Visitor Volume to Economic Impact 🌍💼 Tourism success is often measured in visitor numbers, but there’s a smarter, more sustainable approach: focusing on economic impact over sheer volume. A high-yield strategy prioritizes travelers who not only spend more but also contribute directly to the local economy, supporting community businesses, creating jobs, and preserving the destination’s natural and cultural assets. This approach reduces pressure on resources while enhancing long-term sustainability. 💡 Here’s How High-Yield Tourism Benefits Destinations: > Maximizes Economic Value: High-yield travelers drive more revenue per visit, supporting local infrastructure and services. > Enhances Community Well-being: Revenue stays within the community, boosting local businesses and creating lasting job opportunities. > Promotes Resource Preservation: By reducing visitor volume, destinations can better manage environmental and cultural resources. Shifting the focus from more visitors to more value helps destinations grow responsibly, sustain their resources, and remain vibrant for generations to come. SPECIAL OFFER: Contact us for a 15 min virtual consultation with our co-founders Gary Bowerman and Dr. Jens Thraenhart - free for any DMO, tourism board, DMC, hotel or hotel brand. Follow us on our High-Yield Tourism LinkedIn Page, visit our website at www.highyieldtourism.com, and listen to our podcasts on Spotify and Apple Podcast. #TourismEconomics #HighYieldTourism #SustainableTourism #EconomicImpact #DMO #TourismStrategy #DestinationManagement

Free Webinar: Attracting Visitors Who Share Your Community Values. 👉 Register today! https://bit.ly/4emOuZw I will be presenting this webinar hosted by The Tourism Academy | TourismAcademy.org Here is an overview: A key challenge is attracting the right type of visitors 🎯 This is even harder when targeting international markets 🌍 Some destinations struggle to attract any visitors 🙅♂️ While others suffer from overtourism 😓 🔴 The key point: if you attract the “wrong” visitors, tourism can have a negative impact. 👉 The solution? Focus on quality over quantity to ensure both businesses and communities benefit. 🛠 In this webinar, you will get the tools & systems you need to succeed. 🙋♂️ 🙋♀️ This webinar is ideal for beginners... but essential for experienced professionals and those with decision-making power! What we will cover: 😎 A Refreshed Perspective on Tourism. 🎯 Defining the Type of Tourism You Want. 🙅♂️ Why Destinations Don’t Attract Tourism. ✅ Factors to Attract Tourism: Barriers & Enhancers. ❓ How to Use the Top 2 Determinants as Enhancers. 🗺 Get the Full Picture to Attract Tourism: The iModel. 💪 Using the iModel for Decision-Making and Your Action Plan. ----------- ✍ Register here for free! https://bit.ly/4emOuZw ♻ Share this opportunity with colleagues and friends. #webinar #tourism #sustainable #destination #development

🌎 The rise of the #LongevityEconomy is reshaping the tourism sector. As senior travellers increasingly seek tailored, accessible, and culturally enriching experiences, #SilverTourism is becoming a significant driver of industry growth. ✈️ Happy to announce that our Visionary team is working on a study commissioned by the European Parliament titled “Role of the longevity economy in the tourism sector”. The study aims to give the Members of the European Parliament Committee on Transport and Tourism a clear understanding of the current state and future trends of the longevity economy in the tourism sector. It will analyse the role of this growing market and offer recommendations on how to tackle future challenges and opportunities in silver tourism. ➡️Read more about the study in our latest #Spotlight in the comments below! #KnowledgeforImpact #VisionaryAnalytics

🌍 Today, we celebrate the power of tourism to foster global understanding, cultural exchange, and sustainable development. As researchers and practitioners in this field, we have a unique opportunity to shape the future of travel and hospitality. Let's reflect on how we can: 📚 Advance tourism research to address emerging challenges 🤝 Bridge the gap between academia and industry 🌱 Promote sustainable and responsible tourism practices 🔬 Innovate in destination management and marketing 🎓 Enhance tourism education to prepare future leaders This World Tourism Day, I invite you to share your insights, research findings, and innovative ideas that can contribute to a more resilient and inclusive tourism sector. What are your thoughts on the future of tourism in a post-pandemic world? How can we leverage technology and data to improve visitor experiences while preserving local cultures and environments? Let's continue to collaborate, learn, and drive positive change in the tourism industry! #WorldTourismDay #TourismResearch #SustainableTravel #AcademiaIndustryCollaboration #TourismInnovation #ResponsibleTourism

Global Trends and Challenges in the Tourism and Hospitality Industry The tourism and hospitality sector is a dynamic and vital component of the global economy, significantly impacted by its susceptibility to external factors. Businesses within this sector must navigate evolving trends and challenges to ensure both competitiveness and sustainability. Three key themes currently shaping the industry are sustainability, digital transformation, and cultural sensitivity. Analyzing these through the lens of a PESTEL framework allows for a comprehensive understanding of the opportunities and threats facing the industry. #TourismHospitalityTrends #Sustainability #DigitalTransformation #CulturalSensitivity #PESTEL #TravelIndustry #HospitalityIndustry #GlobalTourism #ResponsibleTourism https://lnkd.in/eNy33tnv

💡With such a dynamic mix of DMOs, tourism operators, and thought leaders coming together, there are many discussions to be had, issues to address, and exciting developments to look forward to in the tourism industry. IMPACT is where forward-thinking conversations happen and where the future of sustainable tourism is being shaped. If you’re passionate about regenerative tourism and want to be part of the solution, now is the time to register with early bird pricing! https://impactnational.ca/ #IMPACT2025 #SustainableTourism #RegenerativeTourism #TourismLeadership"