Hightouch

🚀 Introducing our latest integration: Reddit, Inc. 🤝 With a 56% ad revenue increase in Q3 ‘24, Reddit is now essential for advertisers—but running great campaigns starts with great data. At Hightouch, we’ve partnered with Reddit to help brands: 🫂 Upload custom audiences: Target or suppress audiences directly from your data warehouse. ✅ Sync conversion events: improve performance and measurement by keeping Reddit up to date with your latest conversions. As one of only five Reddit Ads API partners, we make it easy to activate your first-party data and keep it consistent across all your tools. Take your campaigns to the next level with your data 🙌 https://lnkd.in/emTziYhb

This week, our sales leadership team got together in Charlotte to welcome Elli (Orth) Eldiwany 🎊 We’re so excited for Elli to join us as our Head of Enterprise, East! She brings a wealth of experience scaling teams and building incredible cultures at Sprinklr, Chief, and Commotion. This year has seen an explosion of enterprise demand for the Composable CDP, which gives marketing teams superpowers to use their company’s rich and complex owned data. We couldn’t be more excited to race towards a record-breaking finish to a record-breaking year! 📈 Kashish Gupta, Josh Kanagy, Cherry M., Ju Hae Lee, Josh Couper, Jimmy Simons, Scott Gisel, Vinod Venkatasubramanian, Suki Randhawa, Rami Hamdan

WOW, what an inspiring first week working at Hightouch. Thrilled to announce that I'm joining a team of incredibly smart, determined, and kind leaders on this explosive journey. Why am I excited? Hightouch is solving big problems. There is nothing more fun than working with companies on solving some of their biggest pain points and challenges and making a significant impact. Not only that, but clients are happy, renewing and growing! It feels like home. After one week I can already tell that these are my people. Bonus that I get to be reunited with Josh Kanagy & Brian Kotlyar. I knew that Hightouch was hiring the right talent with these two already on board - two of the colleagues I respect most from my career. Thank you Kashish Gupta, Tejas Manohar & Josh Curl for trusting me in this next phase of growth. PS. I am HIRING! Call, text, DM me if you are interested or know any consultative AEs that might be open to a conversation.

✈️ The future of personalized travel is here—powered by Snowflake and Hightouch. Travel and hospitality companies face a unique challenge: managing vast, complex datasets including reservations, loyalty programs, and guest interactions—all while delivering seamless, tailored experiences. ❄️ With a Composable CDP on Snowflake, travel companies can leverage all of their disparate data to personalize offers, integrate systems, and maintain top-tier privacy and data governance. Results get even better with AI Decisioning, which maximizes customer lifetime value and brand loyalty by using reinforcement learning and AI agents.✨ Check out this blog from Whitnee Hawthorne and Alec Haase to learn more: https://lnkd.in/gSJYMXvm

🤔 What are AI agents—and why should marketers care? In 1966, Shakey the Robot made history as the first-ever AI agent, capable of autonomous decision-making. While Shakey wasn’t designed for marketing, the same principles behind it have led to a revolution in how marketing teams now engage with customers. Today, AI agents are transforming marketing by: ✔️ Automating decisions across channels like email, ads, and more. ✔️ Personalizing experiences for every customer. ✔️ Optimizing campaigns on the fly, learning, and adapting to drive better outcomes. Dive in to learn more in our latest blog by Tejas Manohar, Alec Haase and Scott Bailey ⬇ https://lnkd.in/ezM8Mb8Y #AIAgents #Martech

🌎 Managing customer data across regions and brands? Traditional CDPs require you to maintain distinct CDP instances for each market and brand—creating a maze of costly platforms, duplicated workflows, and potential compliance issues. Hightouch offers a better way. Our composable CDP leverages your existing data warehouse to: 🗄️ Maintain a single source of truth 🔐 Set granular access controls by region/brand 🚀 Deploy compliant, centrally-managed campaigns across regions There’s no need to juggle 10+ CDP instances. Learn more from Leonie van der Sleen about how global enterprises are breaking free from multi-region and multi-brand complexity: https://lnkd.in/eQZWY_9B

Ready to channel your inner Lewis Hamilton or Lando Norris? Step into the fast lane and get your marketing strategy firing on all cylinders for 2025! Join Iterable and Hightouch on Thursday, 28th November at F1® Arcade London for an evening of: 🚀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 to drive audience growth with AI and automation 🏎️ 𝗦𝗶𝗺𝗥𝗮𝗰𝗶𝗻𝗴 fun to channel your inner F1 champion 🤝 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 with industry leaders Don’t miss this unique chance to rev up your strategy for 2025! 👉 Register now: https://shorturl.at/Z8j1j

We're hiring a handful of zero to one roles at Hightouch! One of the keys to Hightouch's success has been hiring some of the best problem solvers in the business. Some of the things we do that "don't scale but actually do": - We have over 300 slack channels with our customers to deliver the best customer experience using Pylon (https://lnkd.in/g3WkXUrK) - We've never hired a CSM or PS and still have incredible customer retention So what are we looking to build next? - We're looking for a SI Partner Manager to take our channel and alliance partnerships to the next level (https://lnkd.in/gHExuYY7) - We're spinning up a new team and hiring our first Solutions Consultant for a new product line that we call AI Decisioning (https://lnkd.in/gqANs4KB) - We're looking to hire someone who will own all "external enablement" for Hightouch, whether it's docs or partner learning portals If you're interested in extreme ownership and looking for a challenge, let's connect!

Some of our team in EMEA had a great time earlier this week gathering together with Josh Kanagy to celebrate another quarter of record growth! 🍺 (Special shout-out to two critical team members on vacation but were present in spirit, Leonie van der Sleen and Frankie Hazard 🛫 ) ✋ Raise your hand if you’re jealous of this group George Lynch, Ben W., Hugo Boudry, Craig Williams, Robert Corfe, John Ade, Alexandre Poullard, Suki Randhawa, Alexandre Paradelo, Mitchell Friedman, Jimmy Simons, Jesus Rodriguez

Black Friday is just 15 days away. ⌛️ If you’re running paid media, you’re in the home stretch, where every dollar has to count. With budgets set and campaigns locked, there's no appetite for a big overhaul. But what if you could drive up ROAS without shifting your existing setup? Here are three high-impact, data-driven tweaks you can make right now to get the most out of your holiday ad spend: 1️⃣ Maximize Suppression Audience Match Rates Don’t waste budget targeting recent buyers. Boost your suppression audience match rates to ensure your dollars only reach high-conversion audiences—making every impression work harder and smarter. 2️⃣ Expand Reach in Repeat Buyer Campaigns High-value customers are likely to come back for more. By focusing on match rates in repeat buyer campaigns, you can drive more efficient conversions and enjoy higher AOVs, all without upping acquisition costs. 3️⃣ Boost Conversion Signal Quality Conversion data is the foundation of Meta, Google, TikTok, and other AI-driven ad platforms. By enhancing the Event Match Quality (EMQ) of the conversion signals you send back, you equip the AI systems to optimize bids and targeting, driving greater efficiency when it matters most. If you’re looking for practical steps to implement these, we’ve outlined them all in our latest article, including how Match Booster can instantly improve match rates and ROAS. This holiday season, let’s make every ad dollar work smarter. 💪