Home Lending Pal reposted this
When I start meetings, I often say, “I’m not a mortgage guy.” Instead, I’m a global digital transformation strategy and marketing automation expert specializing in conversion rate optimization—who happened to learn mortgage compliance and borrower education along the way. Here’s a striking reality: while 29% of Americans aspire to become homeowners, fewer than 9% currently qualify. That leaves a significant 20% in limbo. But here’s the thing: the dream of homeownership doesn’t disappear. If you’re not prepared to support these individuals, they’ll simply turn to someone who will. This is where the new Section 1033 rule creates a transformative opportunity. By embracing it, FIs can build deeper relationships with potential homeowners while using cutting-edge technology—especially AI—to optimize borrower education, drive engagement, and track short and long-term ROI more effectively. For those willing to innovate, the future isn’t just about mortgages; it’s about empowering dreams and turning aspirations into actionable opportunities. Let’s reimagine what’s possible. https://lnkd.in/ePdBiqwU IBM Mastercard Credit.org Home Lending Pal #dataanalytics #CRA #mortgagecompliance #borrowereducation #AI #AIcompliance #AIAgent #marketingautomation #datamining #CRM