iSpot

Auto brands once ruled the Big Game—back in 2012, they made up 40% of Super Bowl ads. This year? Just two took to the stage: #RamTrucks and Jeep. https://lnkd.in/gAmiT-jY 🚛 Ram went big and bold with Goldilocks and the Three Trucks, casting Glen Powell in wild adventures—fighting dragons, chainsaw sculpting, and joyriding over a volcano. The result? 13% more likable than the norm, with the fantastical visuals stealing the show. 🚙 Jeep took a more heartfelt route, with Harrison Ford narrating a tribute to life’s choices—ending with a witty nod: “This Jeep makes me happy, even though my name is Ford.” The message resonated most, with 22% of viewers calling it the ad’s best element. Which approach won you over? 🏆

It’s here! Our Super Bowl LIX creative and audience analysis is now available. 🏈 Download the report today: https://lnkd.in/gPrwhuWa You’ll get access to: 🔥 Key cross-platform audience moments. 🎨 Industry-defining creative trends, like safe humor and moving messages. 🏆 Full ad ranking—see which brands crushed Likeability! With 124.3 million eyes on the Big Game, every second counted. Which ads drove the biggest buzz this year—and why? 👉 Dive into the Super Bowl LIX TV Ad Transparency Report to see how top advertisers made a measurable impact on game day.

iSpot is excited to have Travis Scoles, EVP of Advanced Advertising at Paramount, return to TV Disrupt to discuss attribution at scale! With just over a month left, be sure to reserve your spot now: https://lnkd.in/gWBarVxf As EVP, Travis leads Vantage, Paramount’s advanced advertising solution, and drives innovation in currency and measurement. A trailblazer in the ad tech space, he’s shaping the future of multi-currency marketplaces and data optimization. Join Travis and the industry’s brightest minds in New York City on March 19th!

The Super Bowl isn’t just the biggest night in football—it’s the ultimate showdown for brands. From creative standouts to audience impact, we unpacked the winners of this year's Big Game in our annual post-game webinar. 🏈📊 Huge thanks to Rajoielle “Raj” Register from Stellantis for joining iSpot’s Sean Muller and Craig Wood to break down the standout ads and key audience insights from this year’s Big Game. Curious how your favorite ads performed? Stay tuned for our Super Bowl LIX TV Transparency Report, packed with data-driven insights on audience engagement and creative performance for the year's Big Game ads. In the meantime, access exclusive insights in our 2025 Superbowl VIP Ad Center 👉 https://lnkd.in/gsexCapv

🏈 Last call! Our exclusive Super Bowl LIX ad breakdown kicks off today at 1PM EST. Don’t miss takeaways from top experts on which ads dominated—and why. Secure your spot now: https://lnkd.in/gY7NPpr8 What’s in store: ✅ Second-by-second viewership trends ✅ Creative performance insights ✅ #RAM & Jeep’s strategy & results from this year's Big Game Live insights from: 🔹 Rajoielle “Raj” Register, Stellantis SVP & CMO 🔹 Sean Muller, iSpot CEO & Founder 🔹 Craig Wood, iSpot Sr. Director of Client Data Science Bonus: All registrants get free access to iSpot’s Super Bowl VIP Ad Center & TV Transparency Report. Sign up now before it's too late.

While the Eagles took down the Chiefs in yesterday's Big Game, we were measuring what really scored with viewers: the ads. 📊🏆 So, who won the ad game? This year, Pfizer’s "Knock Out" landed the No. 1 most-liked spot, scoring 19% above the norm for any game day ad. 🎉 Huge congrats to Susan Rienow and team on an incredible ad! Check out the top 10 ranking plus key takeaways for the full list at Ad Age: https://lnkd.in/g5rXg-a2

Ahead of the #BigGame 🏈, iSpot data reveals the Kansas City Chiefs dominated TV ads this #NFL season. Patrick Mahomes alone appeared in more spots than any single team, helping the Chiefs top the leaderboard for most ad appearances. For a full play-by-play, check out the iSpot #SuperBowl insights featured in The New York Times 👉https://lnkd.in/eEhk3xs7

💊 hims & hers' Big Game ad is tackling the obesity epidemic and a $160B weight loss industry—motivating 47% of viewers to take action. Their first Super Bowl ad, “Sick of the System,” surpassed the average health & fitness ad by +6 pts in purchase intent, while ranking in the top 2% for Attention. See what made this creative so effective in driving the brand’s most positive business outcomes 👉 https://lnkd.in/grYy2X3Q Congrats on the early Super Bowl win Mike Chi, Ashley Castellanos, Hannah Schaefer, Hanna Lee 🙌

🏈 Want an exclusive inside look at #RAM and Jeep’s Super Bowl LIX ad playbook—just 2 days after the Big Game? Register for our webinar with Ad Age: https://lnkd.in/g_k44W2F On Feb. 11, hear directly from: 🔹 Rajoielle “Raj” Register, Stellantis SVP & CMO 🔹 Sean Muller, iSpot CEO & Founder 🔹 Craig Wood, iSpot Sr. Director of Client Data Science They’ll break down second-by-second viewership trends, creative performance insights, and key strategies that shaped this year’s Big Game, including Stellantis’ approach. All registrants will receive free access to iSpot’s Super Bowl VIP Ad Center and Super Bowl LIX TV Transparency Report.

With 70+ pre-releases from FanDuel, Uber Eats and more already available, don’t miss out on ad-first Super Bowl insights you won’t find anywhere else. Get VIP access now 👉 https://lnkd.in/gsexCapv What’s trending in the VIP Ad Center: 😂 Reese’s, Doritos, and Taco Bell are topping the charts with humor. 🛒 Instacart’s teaser ranks among the leaders in Likeability, scoring +10% above the 5 year Super Bowl norm. ⭐️ Top brands like Bud Light and Novartis are going big with celebrities, featuring faces like Post Malone, Wanda Sykes and Hailee Steinfeld in their teasers. Sign up at no cost to stay on top of every official Big Game spot, teaser, and pre-release.