iDonate

IS YOUR DONOR JOURNEY READY FOR 2025? Here’s the truth: a well-crafted donor journey is the key to unlocking fundraising success. Clear, intentional touch points = deeper connections with your supporters and higher retention rates. Disjointed, inconsistent interactions = missed opportunities to make a difference. That’s why we’re thrilled to kick off 2025 with an insightful new guest blog from our pal Caroline Griffin from Marketer on a Mission. Caroline breaks down how to design a donor journey that inspires action—from first engagement to long-term loyalty. The guide includes practical tips on: ➡️ Defining donor personas ➡️ Mapping touch points ➡️ Crafting content calendars ➡️ Personalizing outreach If you’re ready to elevate your digital fundraising strategy this year, start here ➡️ https://lnkd.in/e5Yuk_Mp

3 REASONS TO A/B TEST YOUR DONATION PAGE Want to convert more visitors into donors? Your donation page holds the key – and A/B testing is the master tool for unlocking its potential. Chapter 1 of The Essential Donation Page A/B Testing Lab Manual dives into the why and how of A/B testing for nonprofits, covering: 🧪 The power of experimentation to improve conversion rates. 📈 How small tweaks can maximize every marketing dollar. 🔄 A proven way to update without risking donations. Chapter 1 is 👇 — and if you’re ready to dive deeper, grab the full lab manual here: https://lnkd.in/eCqQdsjS

3 EASY WAYS TO OPTIMIZE YOUR DONATION PAGE Up to 70% of nonprofit donors abandon donation pages before completing their gift. But you can fix that. Our latest blog, "Nonprofit Donation Page Basics: How to Optimize for More Donations," shows you how to: ✍️ Write clear, compelling value propositions that inspire action. 🧹 Simplify forms to boost completion rates. 🔒 Build trust with donors through optimized design and security. A better donation page means more impact for your mission. Catch all the donation page optimization tips in our newest blog here: https://lnkd.in/ecW5f9eB

🧪 Nonprofits, welcome to the A/B Testing Lab 🧪 If you’re not testing your donation pages, it’s like running an experiment with no control group—guesswork instead of data. And guess what? That’s costing you big. Here’s the formula for success: 🔬 Conversion Reaction: Moving your value proposition to the top of your donation page increased conversions by 150% in one test. 💡 Revenue Catalyst: Simplifying a donation form into a single-column layout drove a 253% revenue boost per visitor. 🌟 Retention Breakthrough: Experimenting with recurring gift options resulted in a 210% spike in monthly donor signups. ⚗️ Decision Clarity: Adding trust badges increased donations by 20%, while refining calls-to-action delivered 195% more revenue. The results are clear: A/B testing isn’t just a strategy—it’s the chemistry of growth. It transforms your donation page from basic to breakthrough. And like any great scientist, you need a lab manual. That’s why we created The Essential Donation Page A/B Testing Lab Manual—your ultimate guide to turning digital fundraising into explosive mission growth. In this guide, you’ll discover: ✅ How to build a culture of testing that compounds success over time. ✅ The best donation page A/B tests to amplify your results. ✅ The 8 steps you need to fun a successful test. ✅ What metrics you need to be tracking. 🛑 10 testing mistakes to avoid Imagine your donation page converting just 1% more visitors every month for a year. That’s a chain reaction of growth for your mission (nope - we're not sorry for that pun) So, why wing it when you can experiment your way to success? 💾 Download the guide now and start running experiments that fuel impact (link in the comments)

🚀 Why every nonprofit needs Google Analytics & Tag Manager on their website 🚀 Running a nonprofit is about maximizing impact, not guesswork. Yet, many organizations are flying blind when it comes to understanding their website’s performance. 📊 That’s where Google Analytics (GA) and Google Tag Manager (GTM) come in. These tools provide insights that help you: ✅ Track the success of your campaigns. ✅ Understand donor behavior. ✅ Optimize your website for more engagement and giving. The best part? The setup is simpler than you might think: 1️⃣ Set up a Google Analytics account. 2️⃣ Add the tracking code to your website (or use GTM to streamline this). 3️⃣ Use GTM to manage tags for everything—like tracking form submissions or donation button clicks. Oh yeah. iDonate integrates seamlessly with Google Analytics so you can track donor activity and campaign success in real-time. No headaches, no extra work - just insights that help your mission grow. Our latest blog breaks down everything you need to know, step by step - catch the link in the comments. 🎯 Remember: Data-driven nonprofits make smarter decisions—and bigger impacts.

🎄It’s Christmas week🎄 - but are your 2025 fundraising campaigns planned already? While this week may be all about wrapping gifts, January is the perfect opportunity to start wrapping up your nonprofit’s campaign plan (if you haven’t already). Campaign planning is one of the most critical steps in driving digital fundraising success—but it’s also one of the biggest challenges. Many nonprofits struggle with: ❌ Trying to juggle too many goals at once. ❌ Not knowing which digital channels are worth investing in. ❌ Lacking the time or resources to create a clear, actionable plan. That’s why we sat down with Caroline Griffin from Marketer on a Mission to tackle these issues head-on. Caroline shared her expert strategies for overcoming these common roadblocks, including: ✅ How to focus on ONE primary goal that drives your mission forward. ✅ Tips for auditing past campaigns to identify what’s working. ✅ The importance of testing and iterating to unlock consistent growth. ✅ Building a campaign calendar that aligns with quarterly themes and milestones. Don’t let another year pass by without a plan. Watch the full conversation on YouTube (link in comments) and learn how to turn challenges into opportunities for your nonprofit in 2025.

Year-end giving is here - a make-or-break moment for nonprofits. The challenge? Turning first-time donors into lifelong champions. Here’s how to make the magic happen: 🔑 1. Nail the First 48 Hours The clock starts ticking after a donation. A heartfelt thank-you email that shows exactly how their gift makes a difference? Game changer. Keep it personal (Zapier can help automate this without losing the human touch). 🔑 2. Mid-January: Build Trust, Not Asks Follow up with a powerful success story. Show donors their impact without asking for more. Build trust and keep them invested in your mission. 🔑 3. Year-End Connection: Share the Vision Close the loop. Your donors want to see the big picture—what you’ve accomplished and what’s next. Make them feel part of something bigger and invite them to take the next step. 🛠 Bonus Tip: An evergreen email funnel ensures every donor feels the love all year long. Ready to dive deeper? We’ve got the full playbook waiting for you in our newest blog, Harnessing the Giving Season: How to Turn New Donors into Lifelong Supporters, from Katelyn Baughan and Brynne Krispin (link in the comments)

🎧 ICYMI: New Podcast Episode Alert! 🎧 The countdown to year-end fundraising is on! If you’re still riding the Giving Tuesday wave or looking to amplify your efforts, this conversation between Adam O. from iDonate and Nathan Hill from NextAfter is a must-listen 📈 👉 Key stat: $3.6 billion raised on Giving Tuesday this year, but here’s the kicker—nearly 40% of total annual revenue for nonprofits is driven in the final weeks of the year. But are you ready to maximize this moment? In this episode, we unpack: > The evolving role of Giving Tuesday in donor engagement. >> Surprising trends in average gift sizes and donor behavior. >>> How nonprofits can finish 2024 strong. >>> 3 Practical Steps You Can Take Now 👇 1️⃣ Sharpen Your Value Proposition: Donors are bombarded with requests. Stand out by clearly showing the tangible impact of their gift. Example: “$50 feeds a family for a week—your support transforms lives!” 2️⃣ Optimize Your Donation Pages: Ensure a seamless giving experience. Test your layout, remove unnecessary clicks, and spotlight your “Donate Now” button in bold, unmistakable colors. 3️⃣ Leverage Multi-Channel Outreach: Pair email with social posts, direct mail, and ads. Donors respond better when your message is consistent across platforms. 📍 Prefer watching to listening? Catch the full conversation on YouTube here: https://lnkd.in/eJazsyTw

🚀 Nonprofits: The Final Weeks of the Year Are Your Super Bowl Giving Tuesday is over, but the real magic happens in these last few weeks of the year. Nearly 40% of annual nonprofit revenue is raised in December, with most of it happening in the final week. 🎯 In the latest episode of Digitally Native, Adam sits down with Nathan Hill from NextAfter to break down how nonprofits can use Giving Tuesday insights to fuel year-end success. Here are some key takeaways, including timestamps to jump right into the conversation: ✅ [06:35] Reframe Giving Tuesday: It’s not just one day—it’s the kickoff to the most critical giving season of the year. ✅ [17:52] Double down on your value proposition: Why should donors give to you? Stand out by telling stories that highlight your unique impact. ✅ [20:58] Optimize your donation pages: Reduce friction, keep messaging clear, and drive traffic to your site with ads, social, emails, and more. ✅ [29:02] Test, tweak, repeat: Even small improvements—like stronger headlines or calls to action—can lead to big wins over time. Don’t leave fundraising money on the table - listen to the full episode and get actionable insights for these critical last weeks of the year: 👉 https://lnkd.in/dBGFGGcz

🚨 Giving Tuesday has come and gone, but the insights it provided? They're pure gold for your year-end fundraising campaigns 🚨 Here’s a stat to consider: 40% of total fundraising revenue happens in the last week of the year (shoutout to NextAfter for the data). If you’re a nonprofit leader, this is a critical moment. You’re likely asking yourself: "Did our Giving Tuesday campaign hit the mark?" "What worked, what didn’t, and what do we adjust now?" "Are we leaving potential revenue on the table?" The truth is, there’s no time to play around when so much of the year’s results depend on the next few weeks. Here’s a simple roadmap to recalibrate: 1️⃣ Review key metrics: Conversion rates, email open/click rates, and average gift size. 2️⃣ Double down on what worked: Lean into high-performing channels or messaging. 3️⃣ Cut what didn’t deliver: There’s no room for underperforming tactics this late in the game. 4️⃣ Refine your donor messaging: Year-end urgency isn’t just about deadlines—it’s about impact storytelling. This clip with Katelyn Baughan [https://lnkd.in/eFhV_7sc] dives deeper into how to quickly analyze your campaign results and make meaningful adjustments. Don’t leave your best opportunities in the rearview. The clock is ticking, and your mission deserves every dollar.