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🎄It’s Christmas week🎄 - but are your 2025 fundraising campaigns planned already? While this week may be all about wrapping gifts, January is the perfect opportunity to start wrapping up your nonprofit’s campaign plan (if you haven’t already). Campaign planning is one of the most critical steps in driving digital fundraising success—but it’s also one of the biggest challenges. Many nonprofits struggle with: ❌ Trying to juggle too many goals at once. ❌ Not knowing which digital channels are worth investing in. ❌ Lacking the time or resources to create a clear, actionable plan. That’s why we sat down with Caroline Griffin from Marketer on a Mission to tackle these issues head-on. Caroline shared her expert strategies for overcoming these common roadblocks, including: ✅ How to focus on ONE primary goal that drives your mission forward. ✅ Tips for auditing past campaigns to identify what’s working. ✅ The importance of testing and iterating to unlock consistent growth. ✅ Building a campaign calendar that aligns with quarterly themes and milestones. Don’t let another year pass by without a plan. Watch the full conversation on YouTube (link in comments) and learn how to turn challenges into opportunities for your nonprofit in 2025.

Year-end giving is here - a make-or-break moment for nonprofits. The challenge? Turning first-time donors into lifelong champions. Here’s how to make the magic happen: 🔑 1. Nail the First 48 Hours The clock starts ticking after a donation. A heartfelt thank-you email that shows exactly how their gift makes a difference? Game changer. Keep it personal (Zapier can help automate this without losing the human touch). 🔑 2. Mid-January: Build Trust, Not Asks Follow up with a powerful success story. Show donors their impact without asking for more. Build trust and keep them invested in your mission. 🔑 3. Year-End Connection: Share the Vision Close the loop. Your donors want to see the big picture—what you’ve accomplished and what’s next. Make them feel part of something bigger and invite them to take the next step. 🛠 Bonus Tip: An evergreen email funnel ensures every donor feels the love all year long. Ready to dive deeper? We’ve got the full playbook waiting for you in our newest blog, Harnessing the Giving Season: How to Turn New Donors into Lifelong Supporters, from Katelyn Baughan and Brynne Krispin (link in the comments)

🎧 ICYMI: New Podcast Episode Alert! 🎧 The countdown to year-end fundraising is on! If you’re still riding the Giving Tuesday wave or looking to amplify your efforts, this conversation between Adam O. from iDonate and Nathan Hill from NextAfter is a must-listen 📈 👉 Key stat: $3.6 billion raised on Giving Tuesday this year, but here’s the kicker—nearly 40% of total annual revenue for nonprofits is driven in the final weeks of the year. But are you ready to maximize this moment? In this episode, we unpack: > The evolving role of Giving Tuesday in donor engagement. >> Surprising trends in average gift sizes and donor behavior. >>> How nonprofits can finish 2024 strong. >>> 3 Practical Steps You Can Take Now 👇 1️⃣ Sharpen Your Value Proposition: Donors are bombarded with requests. Stand out by clearly showing the tangible impact of their gift. Example: “$50 feeds a family for a week—your support transforms lives!” 2️⃣ Optimize Your Donation Pages: Ensure a seamless giving experience. Test your layout, remove unnecessary clicks, and spotlight your “Donate Now” button in bold, unmistakable colors. 3️⃣ Leverage Multi-Channel Outreach: Pair email with social posts, direct mail, and ads. Donors respond better when your message is consistent across platforms. 📍 Prefer watching to listening? Catch the full conversation on YouTube here: https://lnkd.in/eJazsyTw

🚀 Nonprofits: The Final Weeks of the Year Are Your Super Bowl Giving Tuesday is over, but the real magic happens in these last few weeks of the year. Nearly 40% of annual nonprofit revenue is raised in December, with most of it happening in the final week. 🎯 In the latest episode of Digitally Native, Adam sits down with Nathan Hill from NextAfter to break down how nonprofits can use Giving Tuesday insights to fuel year-end success. Here are some key takeaways, including timestamps to jump right into the conversation: ✅ [06:35] Reframe Giving Tuesday: It’s not just one day—it’s the kickoff to the most critical giving season of the year. ✅ [17:52] Double down on your value proposition: Why should donors give to you? Stand out by telling stories that highlight your unique impact. ✅ [20:58] Optimize your donation pages: Reduce friction, keep messaging clear, and drive traffic to your site with ads, social, emails, and more. ✅ [29:02] Test, tweak, repeat: Even small improvements—like stronger headlines or calls to action—can lead to big wins over time. Don’t leave fundraising money on the table - listen to the full episode and get actionable insights for these critical last weeks of the year: 👉 https://lnkd.in/dBGFGGcz

🚨 Giving Tuesday has come and gone, but the insights it provided? They're pure gold for your year-end fundraising campaigns 🚨 Here’s a stat to consider: 40% of total fundraising revenue happens in the last week of the year (shoutout to NextAfter for the data). If you’re a nonprofit leader, this is a critical moment. You’re likely asking yourself: "Did our Giving Tuesday campaign hit the mark?" "What worked, what didn’t, and what do we adjust now?" "Are we leaving potential revenue on the table?" The truth is, there’s no time to play around when so much of the year’s results depend on the next few weeks. Here’s a simple roadmap to recalibrate: 1️⃣ Review key metrics: Conversion rates, email open/click rates, and average gift size. 2️⃣ Double down on what worked: Lean into high-performing channels or messaging. 3️⃣ Cut what didn’t deliver: There’s no room for underperforming tactics this late in the game. 4️⃣ Refine your donor messaging: Year-end urgency isn’t just about deadlines—it’s about impact storytelling. This clip with Katelyn Baughan [https://lnkd.in/eFhV_7sc] dives deeper into how to quickly analyze your campaign results and make meaningful adjustments. Don’t leave your best opportunities in the rearview. The clock is ticking, and your mission deserves every dollar.

Time's ticking: are your year-end fundraising campaigns ready? Year-end fundraising comes with its challenges, but the most common ones nonprofits face include: 🕒 Not enough time: December moves quickly, and it can feel like there’s never enough of it to execute everything on your list. 💸 Tight budgets: With limited funds, stretching your dollars across campaigns, events, and outreach can feel impossible. 🤝 Resource roadblocks: Small teams often mean big responsibilities falling on just a few people, making it tough to stay focused. But there’s still time to fine-tune your approach and end the year strong. 1️⃣ Hack your email game: Resend donation appeals to non-responders at a different time with a fresh subject line and a personal note from your ED. A small adjustment can lead to big results. 2️⃣ Get social, but smart: Share impactful stories on the platforms where your audience is most active. Authentic content resonates, and encouraging shares helps you reach new supporters. 3️⃣ Streamline the give: Make your donation page simple, intuitive, and mobile-friendly. The easier it is, the more likely people are to complete their donation. Want more practical tips to maximize donations in the final weeks of the year? Check out our blog 👉 12 Marketing Hacks to Maximize Donations (link in the comments)

✨ We’re officially in the thick of year-end fundraising – Giving Tuesday has come and gone, and now it’s time to analyze results and make adjustments to maximize impact in the final 3 weeks of the year. ✨ Here’s what we know: 👉 50% of donors drop off during the giving process when it’s too complex or time-consuming. 👉32% of nonprofits say lack of time is their biggest barrier to year-end fundraising success. 👉Donation page performance directly impacts results: Pages optimized for speed and clarity can boost conversion rates by as much as 30%. That’s why our team has partnered with fundraising experts like NextAfter to create a library of pre-optimized donation forms and pages designed to perform. ⌚ 10-minute setup – get up and running faster than ever. 📈 7% conversion rate – 2% higher than the industry average. 💰 $313 average gift size – outperforming the $179 industry benchmark. Results like these aren’t just nice to have – they’re critical to making the most of this giving season. Ready to maximize your year-end impact? 👉 Try our interactive year-end donation form flow today (link in the comments)

Using filler words more than a few times on your donation page this year-end season? Be ready to see a sizable drop in donation page CVR % 😬 Seriously, though. According to benchmarks from our pals over at Unbounce, using lost of jargon has the potential to kill CVR % by as much as 24%. And for most nonprofits, that's a drop off that simply can't be afforded. Thankfully, messaging expert Caroline Griffin dropped by to share a list of words that you can cut from your content today to max out year-end performance 👇 >>> Don't over-use words like: help, support, donate, impact, change, join, hope, or future. And if you feel like you are stuck with your copy and overusing words, here's a 2 ways to get you moving forward: 💻 Where to go --> Get cozy w/ Chat-GPT: It's free. It's super accessible. and it's one of the easiest ways to level up your existing copy. 💡 How to use it --> Write a prompt that asks for a revised output of your existing copy - focusing on being concise, using simple words, and highlighting the impact that donations have for your mission. You will still need to edit it, but it will get you moving! 🎥 Where to go: The replay of Year-End Campaign Messaging Tune-Up right here on LinkedIn 💡 How to use it --> Start at the 18:02 mark till 29:00 for 6 impactful ways you can level up your messaging today to drive home those end-of-year fundraising results. We're dropping the link from yesterday's replay in the comments - and remember: Words are hard and it's about getting 1% better every day.

Our own Adam O'Brien is being joined by Caroline Griffin, founder of Marketer on a Mission, as they get strategic on how to approach writing for the final push of your year-end campaigns, emails, and donation pages. In this 30-minute LinkedIn Live, you'll discover: • Key metrics to assess your Giving Tuesday results and uncover quick improvement opportunities. • Messaging tweaks to boost urgency and engagement for your year-end push. • Simple A/B testing tips to find what resonates with your donors in real time. And if that wasn't enough reason to attend - we're giving away 2 one-hour campaign tune-ups with Caroline so you can make sure your final end-of-year push is ready to go.

Spotify Wrapped, but it's a LinkedIn Live w/all the best nonprofit messaging tactics from our pal Caroline Griffin.