IfThen

It's end-of-year reflection time! I was working on a recap from IfThen's trip to SME FABTECH. But, then I started getting bummed out by all the reductionist 'zero-sum' takes on everything from international trade to rap battles. The most exciting moments in history are when humans 'bend the curve' and find win-win solutions to what previously appeared as intractable problems. What could that mean for the future of manufacturing? #advancedmanufacturing #cobots #notlikeus #welding #branding

FABTECH Expo was quite an experience, as michael papish and Josh Weinrobe can attest! Stay tuned. We'll have more to say soon on the critical role of marketing in this exciting time for US manufacturing.

Our booth is ready, our team is energized, and we’re excited to connect with you at the FABTECH Expo next week! Be sure to stop by and chat with michael papish and Josh Weinrobe about how IfThen supercharges manufacturing brands through stunning design, engaging storytelling, and innovative digital solutions. And pick up a slick IfThen Blackwing pencil while you're at it! ✏️ 😉 #FABTECH2024 #AdvancedManufacturing #ManufacturingTech

michael papish and Josh Weinrobe will be co-hosting IfThen’s presence at the upcoming FABTECH Expo, North America’s largest collaboration of technology, equipment, and knowledge for leaders in manufacturing. We’ll be meeting with tech startups and established companies to introduce IfThen’s brand and product expertise, and how we simplify stories for companies that are changing the world. The event runs from Tuesday, October 15 through Thursday, October 17 at the Orange County Convention Center in Orlando. Stop by our booth to say hello and ask us about our recent work. Register at https://lnkd.in/eFJnpjs. #FABTECH2024

Here's a chance to learn more about the most recent addition to our team, Michael Papish, and what makes him tick.

“Product Marketing is the art and science of collaboratively defining and delivering a company’s total value to its audience and customers.” IfThen SVP michael papish reflects on the world of industrial technology, considers the changing shape of marketing, and shares personal influences (plus favorite books) in a new IfThen Perspectives piece “The future is physical.” https://lnkd.in/gXg3N3fW

IfThen is pleased to announce that marketing leader michael papish has joined our team as SVP. With a background in transforming and launching complex HW+SW platforms during his posts at SONOS, Markforged, and Engine Ventures, Papish is building a new practice at IfThen dedicated to his passion — helping deep tech startups and industrial companies tell their stories — giving the world tangible examples of how humans are reimagining the built landscape to unlock a better future. “Deep tech companies need help explaining what they are doing, why it will be better for humans, and how they will deliver tangible value to paying customers. As a fractional CMO, I can scale my efforts by partnering with founders and CEOs across multiple companies bringing real stories to life with my favorite group of creative marketing friends at IfThen,” says Papish. Join us in welcoming Papish and say hello at mpapish@ifthen.com. Congrats! Portrait by Ciara Crocker.

Large universities present a unique challenge for digital design and CMS platforms, namely how to maintain brand and UX consistency and leverage content and technology investments across hundreds or even thousands of websites. Join us at EvolveDrupal on Friday, April 12th when IfThen President, Monty Mullig will present how we have addressed this complex problem for The University of Chicago. #EvolveDrupal #Drupal #webdevelopment #highered

Congratulations to my friends at ACV on opening their new office in India!

We are thrilled that Katie Tankersley has joined IfThen as an Executive in Residence. Katie brings over 15 years of experience in advertising technology, marketing strategy, and operations. Through leadership roles at Outbrain, The Atlanta Journal-Constitution, and The Weather Channel she has guided, supported, and unified marketing teams, created best-in-class GTM processes and executions, developed global market plans, and built high-performance operating frameworks. Katie is a proven problem solver and change agent who we’re fortunate to have on our team. Have tough marketing challenges to solve and need a strong operator to clear the way and get things done? IfThen is your trusted digital marketing partner.