Institute for Public Relations

How can sharing on social media lead to the spread of disinformation? 📲 Dr. S. Shyam Sundar and colleagues explored how "shares without clicks"—content shared without being read—fuel misinformation. After analyzing 4,600+ top-shared URLs on Facebook, they uncovered: 1️⃣ 75% of news-related shares were "shares without clicks." 2️⃣ Political alignment plays a role—URLs that align with a user’s ideology were more likely to be shared without engagement. 3️⃣ Extreme content gets more shares—the more politically extreme the content, the more likely it was shared without being clicked. Explore more key findings here: https://buff.ly/4172Itt

This Valentine’s Day, we’re reminiscing about our IPR NEXT cocktail reception in NYC. 💖 It was a night filled with inspiring conversations, networking, and connections. A huge thank you to David Grossman and The Grossman Group for making the event possible. In celebration of David’s new book, “Heart First,” we served the signature Heartfirstini cocktail. ✨ Discover more about "Heart First" by David Grossman: https://lnkd.in/eNdN7Xm Join the next generation of PR leaders. Apply for IPR NEXT here: bit.ly/ipr-next

Kickstart your 2025 professional development goals with IPR NEXT. 📈🌟 IPR NEXT is a new membership community for emerging leaders with less than 10 years of experience that provides research-driven professional growth, mentorship, and training and development opportunities. Exclusive Member Benefits: ✨ Leadership Development & Certifications ✨ Exclusive Networking & Mentorship ✨ Research & On-Demand Learning ✨ Career Growth Opportunities Take your career to the NEXT level. Learn more and apply here: buff.ly/3xwEigk.

IPR Bridge Conference Session Spotlight 🎤💫 IPR Trustee Aaron Kwittken, Founder and CEO of PRophet, will lead a session on “Empowering Your Team: How to Upskill for the Age of AI in Communications.” In this session, Aaron will share actionable strategies to equip your team with the skills needed to thrive in today’s AI-driven communications landscape. Learn how to adapt, innovate, and stay ahead in the age of AI. ⏳ Tomorrow is the last day to register at early-bird pricing! Register here: bit.ly/bridge2025

What are the top social media trends in 2025? 🤳🔍 Hootsuite examined how marketing professionals use AI tools and social listening to inform social media strategy. A survey of 3,864 marketers supplemented by interviews with social media practitioners and leaders found: ➡️ 27% said they changed their content because of cultural opportunities like “memes and trends.” ➡️ Respondents mostly used generative AI to “edit and refine text” (80%) and “produce text from scratch” (77%) when creating social media posts. ➡️ 41% of organizations have strategically commented on another content creator’s post to generate engagement for their own brand. Learn more: https://lnkd.in/gvJVacw2  What trends are you seeing on social media? Let us know in the comments. 👇

Join a community of PR leaders shaping the future of the industry! 💫 Apply for IPR ELEVATE to join a diverse community of leaders on the pulse of the latest industry research and developments, attend exclusive IPR events, participate in the annual members-only retreat, and more. Elevate your career, expand your network, and make an impact on the industry. 🗓️ Apply by February 28! buff.ly/3rTCfQT

Congratulations to IPR Trustee Aaron Kwittken for being named to PRWeek’s Dashboard 25: Class of 2025! 👏 This list recognizes the 25 most influential leaders in communications technology, with a focus on those advancing AI. Aaron’s contributions continue to have a significant impact on the industry, and we’re proud to have him on the IPR Board. ➡️ Read more: https://lnkd.in/gCzxWp5x

Happy Black History Month! 🌟 Explore the IPR Research Library to learn about the lives and legacies of influential Black PR pioneers throughout history. 📚 Our latest feature spotlights Marvel Cooke, the first female reporter for the New York Amsterdam News. Learn more: https://buff.ly/4hEI4Gu

🔦✨ IPR Master Class Session Spotlight — Setting the GenAI Foundation: Core Concepts for Communicators Join Samantha Stark, Founder + Chief Strategist at Phyusion, as she breaks down the core concepts of Generative AI and how to integrate it into your PR workflows. Learn best practices, explore cutting-edge tools, and discover how GenAI can streamline your content creation and strategy. Ready to embrace the power of GenAI? This session is the perfect foundation. 👉 Register for the series today! bit.ly/MC-GENAI

🎙️✨Tune in to the latest episode of the Public Relations Review Podcast – "The Abundant Information Gold Mine at the Institute for Public Relations." In this episode, host Peter Woolfolk and IPR President & CEO Tina McCorkindale, Ph.D., APR discuss the evolving media landscape, internal communication, and the key challenges and opportunities shaping the industry today. 🎧 Listen here: https://lnkd.in/gNWgvjfW