Intelligent Demand

Enterprise sales is a high-stakes game, and the difference between teams that struggle and those that consistently hit (and exceed) revenue targets often comes down to leadership. If you're leading a sales team with big goals, here's what you need to know; ✅ Address Under-Performers Early and Tactfully Sales underperformance rarely improves on its own. Strong leaders identify issues early and address them with honesty and support. Waiting too long to act? That’s a recipe for lost deals and declining morale. ✅ Care About Your Team Revenue doesn’t grow if your people don’t. The best sales leaders prioritize coaching, motivation, and career development. They know that when reps feel valued and supported, they perform better. ✅ Set Outcome-Based Performance Expectations Activity metrics matter, but they don’t guarantee results. Leaders who focus on outcomes—pipeline health, deal velocity, revenue impact—drive accountability and performance TLDR–Crushing revenue goals starts with intentional leadership. Dive deeper into the topic with Helen Fanucci: https://lnkd.in/g-dRKKqd #EnterpriseSales #Leadership #RevenueGrowth Growth Driver 2X

Want to outsmart the competition with better brand messaging? Start with a competitive audit. This guide (written by copywriters for copywriters) breaks it all down: ✅ Analyze competitors in your industry ✅ Identify gaps and opportunities ✅ Build a strategy that connects with your audience 💡 Ready to create messaging that gets noticed? Dive in below https://lnkd.in/gxaY_gCU #Messaging #Brand #Copywriting 2X Samantha Kowalski-Gallegos

💡 Product marketing is one of the most underestimated forces in B2B growth. Product marketing extends so far beyond 'the product'–it's about owning critical revenue drivers like pricing strategy, sales enablement, and go-to-market alignment. 🔹 Pricing Strategy – The right positioning and packaging can make or break revenue growth. Product marketing should play a key role in defining and optimizing pricing models. 🔹 Sales Enablement – Equipping sales with the right messaging, content, and competitive insights ensures they meet buyers where they are—not where marketing wishes they were. 🔹 Cross-Functional Alignment – Product, sales, marketing, and customer success must work together seamlessly. Product marketing is the glue that makes it happen. On this episode of Growth Driver, Sam Melnick shares how B2B organizations can maximize product marketing’s impact across the full customer lifecycle—not just at launch. 🎧 Listen now: https://lnkd.in/gGBvB7jx #ProductMarketing #B2BGrowth #SalesEnablement #PricingStrategy #GrowthDriver 2X

Revenue leadership isn’t about working harder—it’s about working smarter. And that starts with assessing your RevOps foundation the right way, just ask Melissa Werkenthin, Director of RevOps Strategy here at ID. We’ve seen time and again that high-growth B2B organizations have something in common: They invest in RevOps done right—which means building their strategy on five essential pillars: Strategy, Data, Analytics, Process, and Platforms. In our latest article, Melissa breaks down how to assess and optimize your RevOps function using these five pillars to drive sustainable, predictable revenue growth. Check it out 🎯 https://lnkd.in/gVvm82Dq  #RevOps #RevenueLeadership 2X

At Growth Driver, we're committed to redefining B2B growth by bringing you unfiltered conversations with industry leaders. But it doesn't stop there. If you're looking for a deep dive into any of our episode topics, check out these articles–sourced right from the minds of B2B experts; https://lnkd.in/db3jKGKt Highlights from the lastest 5 👇 5 Tips for Enterprise Marketers to Fuel Their Sales Engine with Mike Lempko  >> Discover strategies to transform marketing from a "cost center" to a growth driver, and actually operationalize collaboration with sales team. The 7 Steps to the Content Life Cycle: Going Beyond Bland in B2B with James Carbary  >> Learn how to lean into the art of disruption to craft compelling B2B content that resonates and stands out in a crowded marketplace–without becoming another 'hot-take wannabe'. Sales Messaging That Converts: When to Disrupt the Status Quo vs. Advocate for the Incumbent with Tim Riesterer  >> Understand exactly when and why you should disrupt your buyer’s current status quo or reinforce their existing solution. Marketing’s Role in Driving the Transformation Toward Buyer Enablement with Corey Livingston  >> Buyer enablement isn't just for sales, it's fueled and informed by marketing–but only if your fellow executives are willing to shift their mindset. ABM as Your Core Strategy: Benefits and Challenges with Kevin Sellers  >> Explore the advantages and potential hurdles of adopting Account-Based Marketing as a central strategey, and how starting with a pilot program helps jumpstart adoption across the GTM team. Dive deeper into the topics that matter most to B2B growth leaders and let us know if there's anything you'd like us to dive into 🤿 💸 #B2BGrowth #Leadership #GoToMarket #SustainableGrowth #GrowthDriver Intelligent Demand

Your sales team needs precision: the right insights at the right time to close high-value deals faster. The solution? Smarter sales enablement, driven by marketing. Read how Mike Lempko, Senior Director of Marketing Ops at Vizient, Inc, helped make that shift—and how you can, too. https://lnkd.in/gFtgcxp5  #revenuegrowth #marketing #sales #enterprise Growth Driver 2X

🚀 B2B organizations that treat product marketing as an afterthought are leaving serious revenue on the table. Product marketing is a strategic driver that fuels go-to-market success from pre-launch to lifetime customer value...but only if you use it right. So, how can B2B companies unlock the full power of product marketing? ✅ Start with the customer—deeply understand pain points, use cases, and how your product delivers real impact. ✅ Align product marketing with sales and customer success—so messaging and enablement materials support the full buyer journey. ✅ Go beyond launches—great product marketers optimize adoption, retention, and expansion, not just the initial rollout. In this episode of Growth Driver, Sam Melnick breaks down what it takes to turn product marketing into a growth engine that drives pipeline, revenue, and long-term customer success. 🎧 Listen here: https://lnkd.in/gGBvB7jx #ProductMarketing #GoToMarket #B2BMarketing #GrowthDriver 

Sales and marketing: the power duo that should be… but often isn’t. Silos, misaligned KPIs, and “just send me more leads” syndrome can slow revenue growth. But what if marketing could fuel sales with insights that actually help close deals? That means: 🧑🧒🧒 Prioritized leads, not just a long list of names 📝 Account-level insights to engage decision makers before they even recognize the problem 🤝 A data-driven, tech-enabled workflow that gets both teams speaking the same language What to see how it’s done? Read about how Mike Lempko, Senior Director of Marketing Ops at Vizient, Inc, made it happen. https://lnkd.in/gFtgcxp5 #SalesEnablement #Marketing #GrowthDriver Growth Driver

Excited to have my article on Data Silos included in this list. Some great posts and people to follow.

💡 Great leaders don’t just focus on hitting this quarter’s numbers—they empower their teams to sustain long-term success. It’s easy to get caught up in immediate goals, but short-term wins mean little if they come at the cost of burnout, disengagement, or high turnover. That’s why the best leaders take a different approach: ✅ They invest in their team’s success—coaching, mentoring, and ensuring reps have the tools and confidence to excel. ✅ They create psychological safety—so team members feel supported in tackling big goals without fear. ✅ They align short-term priorities with long-term strategy—so that today’s wins don’t derail tomorrow’s growth. On the latest episode of Growth Driver, Helen Fanucci shares how sales leaders can drive results today while setting their teams up for sustained performance. If you’re leading a revenue team, you don’t want to miss these insights! 🎧 Listen here: https://lnkd.in/d-B3CbE5 #SalesLeadership #RevenueGrowth #EmpoweredTeams #GrowthDriver