Intentwise

The ultimate guide to Amazon Marketing Cloud for Sponsored Ads is here. AMC is the best way to get extra mileage out of your ad campaigns—and now, we’ve compiled everything you need to know about AMC for Sponsored Ads (benefits, strategies, and limitations) in one place. Share with your team, and become experts on AMC for Sponsored Ads before everyone else. 

AMZ Pathfinder needed a faster, more user-friendly way to optimize Walmart ad campaigns across 60+ clients. With Intentwise, Brent Zahradnik and his team transformed their workflow. They automated keyword harvesting, optimized faster, and piped Walmart and Amazon data into custom dashboards for clearer insights. The result? A 17% increase in keyword ad sales and 2.5 hours saved per week per team member. 📚 Read the full case study to see how Intentwise transformed AMZ Pathfinder's Walmart strategy: https://lnkd.in/gbcac-f6 #Ecommerce #AgencyGrowth #WalmartAds #Intentwise

Data is at the core of agency growth—but poorly organized data systems can create more problems than they solve. In this webinar, our CEO Sreenath Reddy breaks down the biggest challenges agencies face with reporting—like slow dashboards, unstructured data, and wasted resources—and how to fix them with smarter strategies and tools. A well-organized data stack isn’t just about reports—it’s about scaling faster, driving profitability, and staying ahead. Check out our webinar to see how Intentwise can help your agency focus on insights, not data wrangling: https://lnkd.in/ePheUtYV #EcommerceMarketing #AgencyGrowth #DataInfrastructure #Intentwise

The Brand Metrics dashboard is one of the most powerful reports on Amazon. It is the only place where you can get Subscribe & Save retention data, for instance, or where you can see how you stack up compared to competitors in your category. If you want to win on Amazon, you probably need to master the Brand Metrics dashboard. In this webinar, Mansour Norouzi, a Partner and Director of Advertising at Incrementum Digital, walks marketers through how to harness it. He’ll discuss: ✅ What to know about Brand Metrics and its key featuresHow to effectively use this data to make smart business decisions ✅ The best practices for optimizing awareness, consideration, and purchase funnels ✅ How to benchmark your performance against category medians and tops using Brand Metrics

In case you're not able to join on LinkedIn, please tune in on Zoom: https://lnkd.in/gS6JsK_4

Clear Ads was working with a client whose revenue was dropping—even though the ads were performing well—and they were struggling to understand why. With 10,000+ ASINs to track, it felt impossible to pinpoint the issue. Using Intentwise, Thomas Waghorn, Advertising Specialist at Clear Ads, bridged the gap between retail and ads data to turn things around. The result? Revenue in key categories jumped 100% YoY. 📚 Read the full case study to see how Intentwise helped turn data into actionable insights: https://lnkd.in/e92FfBrV #Ecommerce #AgencyGrowth #Intentwise

Intentwise customers are going to be doing big things during Turkey 5 this week. Thanks to our newest software updates, our customers can now—in just 1-2 clicks—take actions like: ✅ Create custom audiences from our audience library and instantly push them to your Sponsored Ads account ✅ Add bid adjustments to those audiences, directly from our platform ✅ Track New-To-Brand metrics, customer acquisition costs, paths to conversion, and other critical metrics within our Ad Optimizer product Here's our CEO Sreenath Reddy breaking it all down. Don't forget to book a demo of Intentwise Explore today: https://lnkd.in/eHAk4g63

The Amazon Brand Store Insights subscription can revolutionize how you think about your Brand Store. Answer questions like: ✅ Where does your Brand Store fits along a shopper’s path to purchase? ✅ How do off-Amazon visitors behave after clicking your Brand Store? ✅ To what extent does your Brand Store increase conversion rates? You can also create new audiences for DSP or Sponsored Ads based on Brand Store visits. Read all about it in our newsletter:

The beautiful thing about using the Intentwise Ad Optimizer is that, if you activate a free instance in Amazon Marketing Cloud, you now automatically unlock these deep insights into your performance. As you make bidding decisions, now you can see—literally with the click of a button—which sets of ads work best in combination. Integrating AMC insights into your ad strategy will set you apart from your competitors. And really, we think it's the future of the business. Ad Optimizer clients who have an AMC instance automatically get embedded dashboards like: ✅ Path to Conversion ✅ Shopper Funnel ✅ New-To-Brand Gateway ASINs ✅ New-To-Brand Customers ✅ Time To Conversion See it for yourself today: https://lnkd.in/ewxKPFbs

In order to drive growth as an agency, Channel Key LLC chose a unique path: It decided to strategically acquire a small number of its competitors. Don't forget to check out our latest podcast with Dan Brownsher and Sreenath Reddy to learn how agency M&A works from the acquirer's perspective. Stream it now on our website or on all of your audio platforms: https://lnkd.in/eYTd6DZu