Interbrand

Interbrand's Best Global Brands 2024 report has launched! Learn more about what a quarter of a century of Best Global Brands data teaches us about the future of business. Download the report now ↓ https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024

Some weeks ago, The Drum asked several agency leaders what we learned from 2024. It was a phenomenal opportunity for us to reflect on the past twelve months to draw lessons we can implement in 2025. Particularly, at Interbrand we confirmed the value of long-term thinking in brand-building, even in the face of short-term pressures and challenging circumstances, to achieve sustainable growth. On the other hand, as a consultancy, 2024 showed the need to become increasingly agile to provide our clients with the best possible brand-thinking solutions. This means adopting technologies quickly, but we’ve learned that, as tools, they must serve a purpose and, above all, ensure that we use them ethically and with integrity, avoiding stereotypes and preconceived biases (think of AI, for example). Many thanks to Richard Draycott and The Drum for gathering so many inspiring thoughts and reflections to face 2025. You can read more here: https://lnkd.in/dJM-5t-u

Interbrand presents the Future of Healthcare, an exclusive event hosted by UBS on January 30, 2025 in NYC. 72% of business leaders believe that value-based care will transform the healthcare industry, yet the promise of value-based care has been slow to materialize. Now is the time for companies to take the lead in healthcare and unlock brand-led growth through placing patients at the center of their care and putting outcomes above profits. This is the tipping point. Speakers include leaders from Boston Medical Center (BMC), Cardinal Health, Northwell Health, UBS, Click Therapeutics, Inc., Omnicom Health Group, maslansky + partners, Calez Capital and more. Want to join us on January 30? Drop a note to EventsNY@interbrand.com #ValueBasedCare #FutureofHealthcare #Healthcare

Interbrand is thrilled to announce the appointment of Fura Johannesdottir as Global Chief Creative Officer! With a wealth of experience in brand excellence, Jóhannesdóttir will accelerate Interbrand’s creative leadership around the world at this moment of critical and significant growth. “Interbrand collaborates every day with a truly impressive range of world-class brands,” Jóhannesdóttir said, “and I am so excited about the potential and opportunities of working with these brand leaders and our excellent creative teams around the world, to imagine where we can take things next.” Read the full press release for more ↓ https://lnkd.in/eee8i2Sf #Creativity #NewHire #Leadership #CreativeExcellence

As we get ready for 2025, we’re taking a look back on the year we leave behind. This year, we celebrated two major milestones: Interbrand’s 50th anniversary and the 25th year of our annual Best Global Brands report. From New York to Tokyo, Cologne to Milan, we came together to reflect on the last few decades and share what lies ahead. We celebrated major award wins at D&AD, Transform magazine, iF Design and more—including winning Best in Show for our Best Spanish Brands campaign “Maestros” at Red Dot Design Award. We also ranked in Creative Boom's top 10 global design studios, as voted on by our creative peers. Happy New Year to our clients, partners, team members and friends around the world. We’ll see you in 2025!

That’s really the amazing part, is that we brought together marketing and finance in one place.” To celebrate the 25th anniversary of Best Global Brands, Interbrand CEO Gonzalo Brujó sat down with former CEO Chuck Brymer, one of the major founders of the valuation ranking. In their chat, Brujó and Brymer dive into the story behind creation of Best Global Brands, the union of marketing and finance, and how important the valuation continues to be today. Watch the full interview here ↓ https://lnkd.in/gCAjmz5U #BestGlobalBrands2024 #BGB2024 #BGB2024 

“You always have to innovate. You need to find your own Iconic Moves.”   Interbrand Global CEO Gonzalo Brujó sat down with Euronews on #TheBigQuestion to share insights from the Best Global Brands 2024 report and discuss what companies should take away from 25 years of brand valuation data.    Brujó says that companies should increasingly build long-term brand building activities into their marketing strategy, work to expand beyond their core business to increase brand value and more.   Watch the full segment here ↓ https://lnkd.in/dYTtUt3r   #BestGlobalBrands2024 #BrandValuation #TheBigQuestion

With Cyber Monday now in full swing, we take a look back to last week’s Black Friday. As many consumer values shift, dwindling discounts are no longer proving to be a big enough draw. However, that doesn’t mean the opportunity for brands is over. “Making people care about Black Friday requires positioning it as something much bigger than a quick sales driver,” Interbrand Associate Strategy Director Molly Frampton shared with Creativepool. “But as an opportunity to reinforce brand values and beliefs, bring your consumer communities together, all behind a definitive ‘so what.’” Read the full article below ↓ https://lnkd.in/ee3KcwxD #BlackFriday #CyberMonday 

Allianz set out on an ambitious mission: to “build a commercial powerhouse that dominates the market.” With this clear ambition, Allianz aimed to create a unified go-to-market approach that resonates across customer segments, especially focusing on the underserved gap between large multinationals and smaller businesses. This culminated in a powerful new identity: Allianz Commercial.   “We have successfully transformed into Allianz Commercial, solidifying our role as a global leader in insurance and active asset management,” said Emil Janssens, Global Head of Marketing at Allianz Commercial. Interbrand is proud to have been a part of this journey, supporting Allianz Commercial’s transformation by enhancing broker and client experiences, guiding governance across a global footprint, and supporting the Allianz Commercial launch campaign.   Want to know more about the strategy behind this evolution? Read the full case study here: https://lnkd.in/ecnFWxrE #BrandEvolution #BrandArchitecture