Interbrand’s Post

Alert #CMO network, Interbrand has so many gems for you, your brand leaders AND your investors, in this report. My favorite line..." The fastest-growing companies are not branding their businesses—they’re businessing their brand" Here are a few more excerpts that are worth thinking deeply about... 📈 For every point change across a combined Role of Brand and Brand Strength index, a business can expect to see a 2.3% return on their stock price. 📉 The world’s 100 Best Brands have lost at least $200 billion dollars in revenue over the past 12 months alone.  (Implied ... due to lower barriers to entry for your competitors in today's world, lost opportunity or lack of focus on delivering value to your customers via your brand promise.) 💰 ...the brand becomes the only truly ownable point of difference—the one asset that cannot be legally replicated. As such, it’s the source of choice, revenue and margin. Its performance can and should be enhanced and optimized—but one should never save on the car’s maintenance purely to buy more fuel. 🏟️ ...rather than think in terms of ‘here’s what we do’, these organizations think in terms of ‘here’s what we can help you do’. It’s more than a catchy turn of phrase. It marks the shift from categories to Arenas—competitive spaces where very different players address the same fundamental needs or jobs to be done—be it play, connect, move, thrive… Remember Netflix’s ”we compete against sleep”? Arenas are at the heart of the new paradigm. (My comment: This is the fundamentals of #leanstartup #customerdiscovery mindset that the best startups learn before they create a product.) #brand #marketing #privateequity #investors #mergers #acqusitions #pe

The Interbrand Best Global Brands 2024 report is here! 🌍 Dive into the latest insights on the world's most powerful brands. This year's report marks 25 years of data, providing a unique lens on how top brands are shaping the future of business. Discover the strategies driving growth, innovation, and resilience in today's dynamic market. Download the report to explore the top brands that are setting benchmarks for excellence. 📊 #BestGlobalBrands #BGB2024 #BrandStrategy #BusinessInsights

I've worked with 10 out of the top 25 best global brands from this year's Best Brands 2024, launched today by Interbrand. The report makes for some interesting reading to see the evolution of brand value (especially multi-category brands) leading the way compared to indices (MSCI, S&P). There's a big uplift in B2B brands, new entrants and a few re-entrants. ⚡ 📈 The Brand Valuation practice has evolved over 25 years - and in fact I've worked with 25 of these top 100 brands! If you need brand strategy support at your brand or agency do get in touch. 📩 Fellow strategists, how many of these top 💯 brands have you added value to?! 🏆

Every year, I eagerly await the release of Interbrand’s Best Global Brands report. It’s fascinating to see how brands evolve and shift within the rankings! This year, I’m excited to see that Ferrari is the fastest riser—a testament to their incredible brand momentum. If you’re as intrigued by brand dynamics as I am, I highly recommend downloading this year’s report. It’s a must-read! #BrandStrategy #Interbrand #GlobalBrands #MarketingInsights #Ferrari #BrandGrowth

🌍 As someone who lives and breathes the advertising ecosystem, I've always had Interbrand report top of mind. Building brands that last, drive revenue, and create real market value is more challenging than ever, especially as customer expectations outpace even the fastest businesses! When Interbrand first published this report, only 7% of people had regular access to dial-up internet. Look at some of the top brands back then: 📱 Nokia (#5) was the top cell phone maker. 📸 Kodak (#24) wasn’t worried about digital cameras. 👕 GAP (#29) was the most valuable fashion brand. 🔍 Yahoo! (#38) ruled search. 📺 MTV (#37) filled our homes with *NSYNC, Sisqo, and Jackass. 📖 I highly recommend checking out the full report to see how the game has changed. It’s no longer about finding customers for our competencies; companies need to build competencies around their customers. 🤔 Is your brand driving the business now? - VIVE LE ROI

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

Save the date: Interbrand's Best Global Brands 2024 report is coming soon! Be among the first to see the 25th annual ranking on October 10th by pre-registering at the link below ↓ https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024

It's that time of year again! Sign up on the link below to get all the insights and results from this year's Interbrand Best Global Brands report #BestGlobalBrands #BGB2024

After 25 years of publishing this report, in 8 days we will have Interbrand´s Best Global Brands of 2024. This report focuses on ranking the best #GlobalBrands, taking into account a series of factors:  -#Financial (revenues, profitability, growth potential) -Brand's #RoleIndex: the role of the brand in driving customer decision-making. -#BrandStrength: perception of the brand, differentiation from competitors or customer loyalty and repeat purchasing. Interbrand is a pioneer in the process of financial brand valuation and it is still commited to help #Brands grow by staying relevant, authentic, and connected to #customers, leveraging the power of #branding to drive long-term #business #value.

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC hashtag #BGB2024 hashtag #BestGlobalBrands hashtag #BrandValuation