International Mass Timber Report reposted this
UP Marketing honours student shares expertise with the timber industry The York Timbers Chair within the UP Faculty of Engineering, Built Environment and Information Technology started a journey with the Department of Marketing Management, University of Pretoria, in 2023, and since then the progress has been remarkable. Please read Ramaano Ramapela's timber construction story: https://lnkd.in/dbnPFqft Ramaano recently spoke at the Timber Construction Conference 2024, sharing insights on the perceptions of timber construction in South Africa. His presentation highlighted his journey of shifting from scepticism to advocating for timber as a sustainable, innovative building solution that embraces recycling, reusing, and reducing waste. The conference provided Ramaano with the opportunity to engage with industry leaders, including Jacques Cronjeé, Belinda Duncan Boyd, and Samantha Choles, and further share his perspective at the Sawmilling South Africa Exco meeting in October. His efforts have also contributed to promoting sustainable living at the Green Building Council South Africa (GBCSA) Convention alongside his fellow students. Reflecting on his journey, Ramaano is inspired to collaborate with timber experts to reshape public perceptions and advocate for timber as a durable, aesthetically pleasing, and sustainable alternative to traditional construction. He is already working with a timber company to bridge marketing gaps and drive awareness. The Department of Marketing Management is incredibly proud of Ramaano for his outstanding representation of University of Pretoria ’s commitment to sustainable innovation and marketing excellence. Thank you to Michelle C. van der Merwe and Danita van Heerden for making this possible. #Sustainability #TimberConstruction #Innovation #MarketingLeadership #UniversityofPretoria