Issa PR

Issa PR has been recognized as one of the “Top 100 Luxury & Lifestyle PR Agencies in the World”. The Luxury Lifestyle Awards measures excellence and innovation in the luxury industry. Through a rigorous evaluation process diligently comparing more than 5,000 goods and services in multiple categories from 120 regions, and an esteemed panel of judges, the awards aim to honor brands, companies and individuals that have set new benchmarks for luxury. The elite Luxury Lifestyle Awards is committed to celebrating the best of the best, showcasing the epitome of opulence, craftsmanship and sophistication. Other winners previously include: Tiffany & Co., Fairmont Hotels & Resorts, Sotherby's and InterContinental Hotels & Resorts to name a few. Thank you to the team for their passion, creativity and excellence over the past few years, and our clients who selected us to ideate and execute powerful campaigns. #IssaPR #LuxuryLifestyleAwards #Top100PR #marketing #awards #agency

Issa PR’s 10th Anniversary. This month is Issa PR's 10th birthday for the New York office. Celebrating creativity and hard work by team members all over the US and around the world. Key clients and campaigns over the past decade include: — The launch of Pernod Ricard's first luxury vodka, Absolut Elyx - which included their first ever pop-up club at Art Basel — Various NY & London Fashion Week shows and exhibitions for Vogue Italia & Istituto Marangoni — Underground graffiti parties for Fendi with Defjam Recordings artists, Jhene Aiko & Big Sean — Protecting pristine seas and ocean conservation for National Geographic x Davidoff Cool Water for Coty with actor, Scott Eastwood. — Being hand selected by The United Nations to launch their first ever Augmented Reality campaign for World Food Programme, who won a Nobel Prize years later — A multitude of trailblazing artists from sculptor, Antony Gormley to Jonathan Rosen to Antonia Wright — Creating and curating a global think-tank to advise CEOs, brands and media about the future of luxury. Thanks to all the clients, journalists, partners and team members who have been a part of our journey over the last decade. Here’s to the next 10! 📷: Ernesto Román Jack Ward, Andrew Lockhart, Jasmine Li, Paula K., Carolyn Irvin, Rafael Brito, Christina Mount, Raymond Casas, Wayne Patnett, Aleesa Stockton, Ichelle Mundy, Beverley Mills, Marc Foley-Comer, Aleksandra Medina, Blayze Collins-Perucchetti, Magda Magdalena Jakubik . . . #issapr #issaprofficial #10years #anniversary #luxury #marketing #agency #thinktank

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Medium Magazine features Issa PR’s entrepreneurial lessons on successful marketing strategies and the importance of business ethics. A client appointed the agency for a marketing campaign to recruit High Net Worth Individuals. However, they chose to redesign every part of the campaign, so it under-delivered. Then they decided not to pay the agency for its work or expenses to execute. “As marketing specialists, our primary goal is to bridge the gap between brands and their audiences, and to do so in a moving, evocative way. When this connection is hindered by unnecessary barriers and intrusions, the very essence of the industry is compromised. We have the ability to navigate the delicate equilibrium of cutting-edge strategy and user-centric simplicity. Create powerful campaigns that are simple but meaningful for success.” “Consumers on social media who entered the competition named luxury research company, ALTIANT (Luxury Opinions) and commented on their unethical and unprofessional behaviour. CEOs, CMOs, founders, media and influencers rallied to support the agency for standing up for its rights and sharing key lessons for other professionals.” Medium Magazine is one of the largest and widely read publications in the world with 100 million readers globally. #mediummagazine #marketing #PR #ethics #agency #trust #entrepreneur #insights #luxury #business #Altiant #IssaPR #IssaPRofficial https://lnkd.in/eHmQuwny

Bulldog Reporter covers the latest from Issa PR – key lessons on the delicate art of balancing client expectations with the principles that underpin successful PR strategies, and business more generally. A client appointed Issa PR to build a PR campaign that would target and recruit High Net Worth Individuals. However, the campaign under-delivered due to complex processes and redesigns by the client which highlights a broader issue - the need for clients to trust their chosen PR professionals. "Effective communication strategies are crafted by experts who understand the nuances of consumer engagement, audience dynamics, and the ever-evolving media landscape". Issa PR is speaking up for the industry, powerful PR strategies and the trust that binds successful client-agency relationships. Unpaid for all of its efforts nor covered for activation expenses - the article also raises questions about ethical business practices. This case illustrates valuable insights for the entire PR industry. Has this happened to you? Bulldog Reporter is one of the leading communications magazines in the world with readership across the US and other territories globally. To read the full article, please visit the link below: https://lnkd.in/e8g9UYWS #BulldogReporter #PR #ethicalpractices #PRagency #clientexpectations #PRstrategy #communications #trust #luxury #business #HNWIs #IssaPR #IssaPRofficial

Last week, the NYC edition of the #FutureofLuxury took place at iconic American sculptor, Barry X Ball's studio. Key insights and predictions shared include: -- Brandon Snower, Founder Le Alfré, talked about "brands need a stronger connection with consumers. There will be greater focus on individuals in their community i.e. their founder or CEO's story; physical retail and in-person events will become more prominent. This helps brands become more connected to consumers post-Covid." -- Artist, Pablo Power discussed "finding unity in the creative spirit. Building your cohort and giving support to communities that you believe need it most, as well as balancing social action with daily digital routines is important." -- Andrew Lockhart, Ndr New Management spoke about "balance between people and machines. AI is not going away. It's imperative to find a balance between the analog and digital world for greater long-term success". -- Kyle Mengelkamp, Broadcast Producer UBS, discussed the importance of "authenticity, integrity and truth. Finding your voice is paramount. Unhidden truth is seen in companies, political systems and society, so authenticity is crucial." Special thanks to Barry X Ball for hosting this year's talk, which included an exclusive tour of his studio following. Barry is innovating the way traditional sculpture is made through modern techniques and 3D technology, imaging and sculpting. Stay tuned for next year's Future of Luxury to hear more insights, forecasts and trends for 2025. #IssaPR #FutureofLuxury #business #innovation #trends #insights #fashion #art #forecasts #content #thinktank #barryxball

Meet our speakers for this year’s Future of Luxury: New York edition. Andrew Lockhart began his career in New York working for VISIONAIRE Publishing, then a marketing agency where he helped to curate and produce large-scale events for major brands, such as The Coca-Cola Company-Cola. As a partner and director of business development for Prophecy Magazine, he played a pivotal role in making it one of the most forward-thinking independent publications of its time. Andrew has founded several consultancies including prō jekt′ : nyc, then rogue + renegade, where he advises private clients, artists, and brands, curates exhibitions, and consults with art fairs. Ndr Nw Mgmt is a curatorial platform, created to elevate the emerging artist and independent curator. Most recently has joined Dubai based consultancy, The International Arts Council, which is an invitation-only Art organization for Artists, Designers, and Art Galleries. Andrew will speak at Issa PR's "Future of Luxury" symposium on 13th March at the architecturally distinct studio of iconic sculptor, Barry X Ball in NYC. Join us for a chance to meet industry pioneers and be inspired.  For more information, including how to RSVP, please visit info@issa-pr.com. #IssaPR #IssaPRoffical #luxury #thinktank #futureofluxury #curator #art #consultancy 

Meet our speakers for this year’s Future of Luxury: New York edition. Kyle Mengelkamp is a broadcast producer at UBS. Through his work and professional career, Kyle is a firm advocate for inclusion, diversity, authenticity, and the human spirit. He incorporates all of these important conversations into the creative work that he does as a Content Creator, Event Producer and Co-Founder of a Nonprofit. Previous clients included brands, such as The NY Mets, AT&T, Lacoste, Ford Motor Company, Girls Inc, City of New York, and many others developing content that is empowering with stories. His work has been seen in the top 10 of Reddit, Inc., NBC News, Huffington Post, Thrive Global, Cosmopolitan, Refinery29, Inc., Esquire magazine, Medium, and among others. Most recently, he co-founded #StrokeofGenius and created a video platform that enables ordinary people who have experienced a traumatic medical event to tell their stories about how they've overcome and thrived. Kyle will speak at Issa PR's "Future of Luxury" symposium on 13th March at the architecturally distinct studio of iconic sculptor, Barry X Ball in NYC. Join us for a chance to meet industry pioneers and be inspired. For more information, including how to RSVP, please visit info@issa-pr.com. #IssaPR #IssaPRoffical #luxury #thinktank #futureofluxury #producer #director #UBS 

Founder and CEO, Viet N'Guyen, is selected by PRWeek UK for their 2024 Power Book this year. For the fifth consecutive year, Viet is named on PR Week's list of "the brightest and most influential PR professionals" for work by Issa PR and Subculture. PR Week is the leading marketing and public relations magazine in the world. With global editions in the UK and US, PR Week delivers breaking news across the industry and covers consumer, corporate, healthcare, technology and hospitality sectors. PRWeek US broke the exclusive on Issa PR when it was first founded and launched in November 2014. https://lnkd.in/egqr97G2 #PRWeekUK #powerbook2024 #IssaPR #vietnguyen