Japs-Olson Company

📬 Beyond "Dear [First Name]": How Hyper-Personalization is Driving Direct Mail Success in 2025 Did you know that personalized direct mail can boost response rates by as much as 135%? 🔥 Here’s what’s making the biggest impact in personalization: ✔ AI-powered targeting – Leverage data to reach customers at the right moment. ✔ Custom images & offers – Make every piece unique with variable data printing. ✔ Triggered mailings – Send direct mail based on real-time customer actions. And it’s working—brands that personalize their mail see response rates soar (Lob, 2023). Personalized mail isn’t just a trend—it’s a proven way to connect. We work with brands every day to turn data into meaningful customer interactions. 💡 Let’s chat about how you can make your direct mail feel as personal as a one-on-one conversation. #DirectMail #Personalization #AIinMarketing #DataDrivenMarketing #JapsOlson

A Moment to Celebrate – Together! 🎉 At JO, it’s always about the people. Last week, we took a break to enjoy good food, great company, and a chance to reflect on everything we accomplished together in 2024. From tackling big projects to supporting one another every day, our team makes it all happen. This gathering was a reminder of just how much we can achieve when we work side by side. A huge thank you to everyone for your hard work, dedication, and the moments that make this team what it is. Here’s to another year of doing what we do best—together. 💪 📸 Swipe through to see some of the highlights! #Teamwork #CompanyCulture #EmployeeAppreciation #ProudToPrint #DirectMail #WorkFamily #JapsOlson #EndOfYearCelebration #PrintingIndustry

We’re Hiring: Infrastructure Manager 🖥️ JO is looking for a proactive leader to take charge of our IT infrastructure! If you thrive on problem-solving, collaboration, and driving innovation, this could be the perfect role for you. As our Infrastructure Manager, you’ll: ✅ Design and oversee our IT infrastructure, ensuring reliability and security ✅ Work closely with leadership to align technology with business goals ✅ Lead a team and mentor future IT professionals ✅ Manage projects, vendors, and budgets to drive efficiency and performance 💡 Why JO? We’re one of the largest direct mail and commercial print companies in the U.S., and technology plays a huge role in keeping our operations running smoothly. If you’re ready to own your role, lead with confidence, and make an impact, we want to hear from you! 📅 Apply now: www.japsolson.com/careers Tag someone who would be a great fit or reach out to learn more! #Hiring #InfrastructureManager #ITJobs #Leadership #JapsOlson #MinneapolisJobs #MinnesotaJobs

Want to Increase Direct Mail Engagement? Try These High-Impact Formats! In a digital world, your mail piece needs to stand out—and the right format can make all the difference. Trending in 2025: ✔ Dimensional mailers—Think pop-ups, fold-outs, or anything interactive. ✔ Specialty coatings & textures—Tactile elements drive engagement. ✔ Multi-sensory mail—Scented, heat-sensitive, or augmented reality (AR) mail. 📊 Studies show that tactile, interactive direct mail can increase brand recall by up to 75%. (USPS Mail Moments Study, 2023) At JO, we specialize in formats that leave a lasting impression. Let’s create something unforgettable! #DirectMail #MarketingInnovation #PrintMarketing #JapsOlson

🌿 Eco-Friendly Practices for Direct Mail Success 🌿 Sustainability and success go hand in hand at JO. From FSC-certified materials to commingling services, we’re committed to helping you create campaigns that resonate with your audience—and the planet. 💚 What we offer: - Eco-friendly formats and materials - USPS Sustainability Promotions to reduce costs - Efficient processes to minimize waste Let’s make an impact—on your audience and the environment. Reach out to learn more about our sustainable solutions. #EcoFriendlyMail #SustainableSolutions #GreenMarketing #FSC #USPSPromotions #DirectMailForThePlanet #SustainabilityMatters #EcoInnovation #ReduceWaste

Your Message, Their Senses 🎨 In a digital world, direct mail stands out—and multi-sensory elements make it unforgettable. From soft-touch finishes to vibrant specialty inks, JO transforms mailers into experiences. Did you know? Multi-sensory mail increases engagement and response rates by up to 30%! ✅ Tactile finishes for a premium feel ✅ Color-matched inks for a bold look ✅ Scented inks to evoke emotion Whether it’s a simple postcard or a custom creation, we’ll help your brand shine. Let’s create mail that gets noticed! ⭐ #MultiSensoryMarketing #TactileExperience #EngageYourAudience #CreativeMailSolutions #DirectMailThatDelivers #MarketingInnovation #StandOutWithPrint #CustomMailDesign

Welcome to the team, Joshua Speak!🎉 We're excited to introduce Josh as JO's new Director of Financial Planning & Analysis (FP&A). With his expertise and enthusiasm, we know he’ll be an incredible addition to our team. Here are a couple of fun facts about Josh: 🐾 He has a Cavalier named Campbell, named after Detroit Lions coach Dan Campbell. While the Lions had a tough playoff run, we think Campbell is a total MVP. 🛠️ Josh enjoys woodworking—a skill he picked up from his dad. He's excited to continue building (literally and figuratively) here in Minnesota! Join us in giving Josh a warm welcome as he settles into his role at JO. We can’t wait to see the impact he’ll make! #NewTeamMember #WelcomeToTheTeam #JapsOlson #FinancialPlanning #Teamwork

Welcome, Naser Ayyub! 😀 We're excited to announce that Naser has joined the JO team as our new Vice President of Technology and Data. He will be leading our IT, IS, Data Processing, and Prepress departments—essential groups that ensure we deliver the quality and precision our clients rely on every day. With over 115 years in commercial print and direct mail, JO values dedication and teamwork. We're confident that Naser's leadership will help us continue delivering reliable and high-quality services to our clients. Please join us in welcoming Naser! 👏

It was a fun Border Battle Day at the office! 🏈💜💛💚 The Vikings and Packers both gave it their all this season, making it to the playoffs, but their Super Bowl dreams have come to an end. Still, we’re proud fans through and through! And despite the second photo, we promise we still love Danielle—and all of our favorite Cheeseheads! 🤗 It was a great day for friendly rivalry, team spirit, and lots of laughs. #BorderBattle #TeamSpirit #WorkplaceCulture #SkolVikings #GoPackGo

Today, we honor the legacy of Dr. Martin Luther King Jr. At JO, we’re reminded of the power of community and the importance of treating everyone with respect, fairness, and dignity. Dr. King’s vision inspires us to keep working toward a world where everyone has the opportunity to succeed and belong. Whether it’s lending a hand, standing up for what’s right, or simply listening to others, we all have a role to play in making his dream a reality. Let’s carry his message forward today and every day. #MLKDay #Community #Equality #JapsOlsonCares