SG360°

Exciting NEW postage promotions are coming in 2025! Grab a copy of our Postage Optimization Planner and Promos Calendar and start planning your postage strategies today. https://bit.ly/40d5NHG

Imagine your own Customized, Interactive campaign dashboard that you can monitor in Real-Time! What if you could also use it to forecast results and adjust your strategy accordingly… https://bit.ly/400V7Md

Wishing our clients, partners, friends, and families a deliciously joyful season. Happy Holidays from everyone at SG360°! https://bit.ly/3OXWuVL

76% of B2C marketers see their Highest Conversion Rates from direct mail*, higher than paid search, digital display ads, and even social media! But the real magic happens when you synchronize your direct mail with your digital channels. Direct mail can: • encourage organic web traffic • drive online video views • increase paid ad click-through rates • boost email response rates • enhance social media engagement • and so much more! Your direct mail campaigns can (and should) serve as the glue holding your omnichannel campaigns together. When done correctly, it will feel like a seamless journey to your customer. * Future of Direct Mail, 2024

Marketers: are you struggling to get your offer into consumers’ hands in a timely manner? Accelerated cycle time gives your campaign faster speed to market! See how SG360° does it by offering data, design, production, delivery, and tracking all under one roof. https://bit.ly/3ZCdCq7

Wishing all of our clients, partners, and friends a very Happy Thanksgiving, from everyone at SG360° and Shelly, the Holiday Hippo.

🚀 2025: Get Ready for Seamless Omnichannel Marketing 🌟 Staying ahead in 2025 means not just keeping up with trends, but having the data you need to respond in the ways consumers expect. Here are three omnichannel marketing trends that are set to define 2025, and what they mean for brands aiming to connect with consumers in meaningful ways: 1️⃣ Personalization Across Channels Consumers now expect brands to know who they are, regardless of where they interact. Whether they’re browsing your website, viewing your direct mail piece, engaging on social media, or visiting a physical store, personalized experiences have moved from “nice-to-have” to “must-have.” The key? Leveraging enhanced data to create tailored messages, offers, and experiences that meet consumers wherever they are in their journey. 2️⃣ Cohesive Brand Experience Disjointed messaging and inconsistent visuals are deal-breakers today. In 2025, consumers will demand a seamless brand experience across all touchpoints – print, digital, in-store, and beyond. Cohesion builds trust, drives engagement, and reinforces brand loyalty. Winning brands will rely on enhanced data to drive storytelling, ensuring every interaction reflects the same voice, values, and visual identity. 3️⃣ Omnichannel Shopping With the lines between online and offline shopping blurred, consumers are prioritizing convenience and flexibility. Click-and-collect, in-store returns for online purchases, and unified loyalty programs will continue to grow in importance. The brands that succeed will provide frictionless transitions between all channels – direct mail, social, email, websites, etc. Enhanced data can help you empower customers to shop confidently however, wherever, and whenever they choose. ✨ What’s Next? ✨ How is your brand preparing for these shifts? What is your data readiness plan? Are there other trends you see shaping the future of omnichannel marketing in 2025? Let’s share insights! And if you’ve nailed one of these trends already, tell us how - it might inspire someone else! #OmnichannelMarketing #MarketingTrends2025 #Personalization #CustomerExperience #DigitalTransformation

Boost direct response marketing #ROI with 7 United States Postal Service promos to spend less on #postage in 2025 than in 2024! Get program overviews, resource links, a FREE optimization planner, and more! https://bit.ly/3COtFIo

🎯 Your prospects expect personalized 1:1 connections across all channels. But how, exactly, do you make that happen? It takes extremely robust data models… 🎖️ and the experts who know how to bring it to life! Watch as SG360°’s Melanie De Caprio explains how advanced audience data is used to tailor personalized campaigns down to the individual details. https://bit.ly/4eyhblv

#DirectMarketing mailers: Don't miss tomorrow's United States Postal Service 2025 Promotions Overview webinar! Get full details on 5 Primary + 2 Add-On promotions that will greatly reduce your 2025 spend. 2PM EST Meeting Link: https://bit.ly/4fnW1bb Webinar Passcode: 588736