Our History and Values
JCPenney began in 1902 as a small mercantile store on the frontier of the American West in Kemmerer, Wyoming. Our founder, James Cash Penney, named his store The Golden Rule to reflect his personal and business philosophy of serving customers. Today, hard-working families still turn to JCPenney for attainable style and great value, a distinction that we’re proud to keep. And while fashion and shopping patterns have evolved, our focus on customer service remains unchanged.
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Today, we’re challenging the old rules of retail and creating a shopping experience that merges the intimacy of a traditional store with the digital conveniences of personal technology. Today, JCPenney has over 650 stores across the United States and Puerto Rico, and a powerful e-commerce site, jcp.com. With 50,000 hard-working associates around the globe, we have the talent and determination to succeed and be the best retailer for American families.
College CareersRecognition and Service Awards
Inspired by our Golden Rule heritage, the JCPenney Warrior Spirit is a reflection of our culture and how every associate infuses the company’s values of loyalty, passion, courage and service in everything they do. JCPenney believes that hard work shouldn’t go unnoticed, so we strive to consistently acknowledge our associates for a job well done. Through a variety of recognition programs, we let our associates know just how much they’re appreciated.