Journal of Macromarketing

Journal of Macromarketing

Advertising Services

Examining important social issues, how they are affected by marketing, & how society influences the conduct of marketing

About us

The Journal of Macromarketing, with an impact factor of 3.1, examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics: *How markets and marketing systems operate *Classical and nontraditional examinations of the role of marketing in socio-economic development *The origins, growth, and development of marketing history as an activity and marketing thought *The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions *Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life.

Industry
Advertising Services
Company size
11-50 employees
Type
Nonprofit
Founded
1981

Employees at Journal of Macromarketing

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