Journal of Marketing Research

New JMR article available: "Driving Mobile App User Engagement Through Gamification" Read it here: https://buff.ly/3Z5pEXL Authors: Dr. Jens Paschmann, Hernan Bruno, Harald Van Heerde, Franziska Völckner, Kristina Klein #mobileapps #gamification #userengagment #customerloyalty #marketingresearch #marketing

In this in-depth guide, marketing professors Kathy Li, Lan Luo, and Adithya Pattabhi dive into the methodological toolkit available to empirical researchers interested in making causal inference using quasi-experimental data. 📚 Drawing on decades of academic research, they cover: • The difference-in-differences (DID) method • Synthetic control and related methods • Selection on observables (and consequently, on unobservables) #research #data #experimentaldata #marketingresearch #causalinference #marketing #experiments #researchmodels

🚨 Submission Deadline: November 30 🚨 Journal of Marketing and Journal of Marketing Research will host a reviewer workshop on Friday, February 14, at the 2025 AMA Winter Academic Conference in Phoenix, AZ. Learn more: The workshop will allow participants to get acquainted with how to write fair, thorough and constructive reviews. Rebecca Hamilton (Editor in Chief, JMR) and Shrihari (Hari) Sridhar (Editor in Chief, JM) will serve as workshop leads. The workshop will involve interactive, small-group learning experiences aimed at demystifying the process of writing a constructive review that identifies a paper’s key strengths and weaknesses and how it might be improved. The workshop is targeted at early-career scholars (assistant professors, post-docs, research fellows, PhD students in their last year), and the ideal participant would have submitted at least one paper to a leading marketing journal. Click below to learn more and to submit an application to join the workshop. Applications are due by November 30, 2024. #AMAWinter #academicconferences #academia #peerreview #academicjournals Marketing Scholars: Call for Papers, Research News and more

The AMA Foundation is thrilled to announce John Lynch as the 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient! 🏆 The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recognizes marketing educators who have made exceptional contributions to the field over time. Join us in celebrating his remarkable impact on marketing education!👏 John will be honored at the 2025 AMA Winter Academic conference in Phoenix, AZ. Read more about John & this award here: https://lnkd.in/eDnHfPA4 University of Colorado Boulder University of Colorado Boulder - Leeds School of Business #AMAAwards #MarketingAwards

Are plastic bag bans backfiring? A new Journal of Marketing Research study featured in The Hill found that when two Texas cities implemented such policies, sales of plastic bags actually increased ⬇️ 🔍 Details: • In Austin and Dallas, long-term bans initially reduced free bag usage but eventually spurred increases in the purchase of other types of plastic bags (e.g., trash bags). • Even after bans were repealed, plastic bag sales remained higher than pre-policy levels in Austin. • A similar trend was observed in California, where bag fees nudged shoppers to grab free produce bags instead. 💡 Takeaways: • Environmental policies can create negative spillover effects, shifting behavior in unexpected ways. These effects extend beyond plastics: similar outcomes have occurred with taxes on sugary drinks and energy efficiency incentives. • The challenge for policymakers is to design initiatives that encourage long-term shifts in behavior that align with sustainable goals. The full JMR study by Puranam, Dinesh, Sungjin Kim, Jihoon Hong, and Hai Che is available here: https://lnkd.in/g9Yr4UPy #plasticbans #plasticbags #plastic #environment #publicpolicy #marketingresearch

Referred customers not only buy more, they refer additional customers more too—a phenomenon that firms can leverage for customer acquisition. Listen in to learn more about this fascinating JMR study and how it was developed 🎧 The full study by Rachel Gershon and Zhenling Jiang is available here: https://lnkd.in/gA_SSpmf #referrals #wordofmouth #marketing #customers Karen Winterich Brett Gordon

Excited to share our article "Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities," now published in the Journal of Marketing Research! Back in 2010, Walmart faced backlash when they discounted Black Barbie dolls while keeping White Barbie dolls at full price. Our research explains why promotions like this can backfire. Across eight studies, we found that offering discounts on products symbolically linked to stigmatized identities can be perceived as disrespectful by members of those groups, leading to negative reactions toward the company. These negative reactions do not arise for the non-stigmatized and depend on factors such as whether the company is an in-group or out-group member, what other products are discounted in the assortment, and the type of promotion used. We believe our findings offer valuable insights for marketers on the potential social costs of price promotions and how they can unintentionally signal disrespect. This project is one I’m particularly proud of, and I truly enjoyed collaborating with such an incredible team of coauthors--Guanzhong Du, Kobe Millet, Jennifer Argo! For more insights, check out the full article here:

𝗝𝗠𝗥 𝗦𝗰𝗵𝗼𝗹𝗮𝗿𝗹𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 - 𝗙𝗮𝗹𝗹 𝟮𝟬𝟮𝟰 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 JMR Scholarly Insights by DocSIG is back for the 2024-25 academic year and calling the community for contribution! DocSIG Scholarly Insights provides PhD students an opportunity to interview the authors of recent publications in the Journal of Marketing Research (JMR). Doctoral students have a unique opportunity to connect with top researchers in the field of marketing, gather deeper insights into recently published articles, and prepare a summary article of their findings. Previous blog posts are available here: https://lnkd.in/euUd9n6 For this edition, we are looking to cover the following articles: 1) The Early Impact of GDPR Compliance on Display Advertising: The Case of an Ad Publisher https://lnkd.in/eH2zxv-T authored by Pengyuan Wang, Li Jiang , and Jian Yang 2) Testing Work-Life Theory in Marketing: Evidence From Field Experiments on Social Media https://lnkd.in/eJmEj8Mu authored by Nita Umashankar, Dhruv Grewal, Abhijit Guha, and Timothy R. Bohling 3) Soda Taxes and Marketing Conduct https://lnkd.in/eStrjKsG authored by Kristopher Keller, Jonne Guyt, and Rajdeep Grewal 4) Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions https://lnkd.in/exn4xp3m authored by Min Tian, David W. Kaufman, Saul Shiffman, and Neeraj Arora 5) Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves https://lnkd.in/exStA3Wt authored by Kelley Gullo Wight, Peggy Liu, Lingrui (Ling-Ling) Zhou, and Gavan Fitzsimons If you are interested in any of the articles and want to write a blog post, please write your name next to the article in the Google Sheet here: https://lnkd.in/eArtrkCw. The deadline for signing up is November 7th, 2024. You can either sign up on your own, and another person will sign up to become your partner, OR you can recruit a colleague to work with you. If none of the articles pique your interest but you would like to participate in this project, please look out for our upcoming emails with new article lists every month or sign up on the waitlist here: https://lnkd.in/eY_gTVad . DocSIG Scholarly Insights are organized by Sameed Khan (UMass Lowell) and Daria Koksal (Louisiana Tech). Questions are to be addressed to docsig.ama@gmail.com. We look forward to working with you and wish everyone a great day! Your DocSIG Team

A new study proposes a new advantage of encouraging customer referrals: they're contagious. Referred customers bring in 30% to 50% more new customers than non-referred customers, finds research co-authored by The Wharton School marketing professor Zhenling Jiang alongside University of California, Berkeley professor Rachel Gershon. Based on their findings, they recommend a free, simple yet effective intervention: Sending a reminder to referred customers to encourage further referrals – “You joined from referral; now refer others” – led to 20% higher referrals. Learn more on this episode of the Knowledge at Wharton podcast: https://whr.tn/3YsnvGD #marketing #referrals #customerengagement #customerjourney

A Journal of Marketing Research study shows that ranked items appear better in longer lists. For example, The Godfather, ranked 2nd on IMDb’s Top 250, was rated higher by participants when shown in a Top 20 list than in a Top 3. In another JMR study, researchers show that individuals are sensitive to how rankings change over time. Specifically, they find evidence of "psychological momentum" associated with rank changes, such that people don’t just focus on an item’s current rank in isolation but also reward rank improvements and penalize rank declines. Because of this, brands should be sure to highlight rank improvement—not just their current position on a ranked list. Check out this excellent piece Psychology Today to learn more! The two JMR studies featured include: "The Rank Length Effect," by Vivian (Jieru) Xie, Fengyan Cai, and Rajesh Bagchi (available here: https://lnkd.in/gCY228eF) "Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions," by Arpita Pandey, Sanjeev Tripathi, and Shailendra Pratap Jain (available here: https://lnkd.in/g7F9uRaF) #rankings #ranklists #consumerperception #marketingresearch