Kendo Brands, Inc.

Fenty Beauty has arrived in the Big Apple with a Times Square billboard this holiday shopping season. The billboard featured the brand’s most iconic products and holiday season must haves. This would not have been possible without the partnership with Shop app X The Holiday Edit.   #TimesSqaure #FentyBeauty #ShopApp #HolidayEdit

Fenty Beauty and Fenty Skin have landed on 9 of the Caribbean islands! This groundbreaking launch in the Caribbean marks the homecoming of Fenty Beauty to Rihanna’s native country of Barbados. The launch was celebrated with master classes hosted by Global Make-Up artist for Fenty Beauty, Priscilla Ono, support from over 300 local influencers, and a launch party attended by Rihanna. The accessibility of Fenty products at a larger global scale has created a deeply meaningful moment for the brands. The success of this launch would not have been possible without all the hard work and perseverance of the many teams working together behind the scenes.

Glam and animation collide in the world of #FentyXArcane ⚡­­Channel the fierce energy of the women of Arcane with this brand - new collection of Fenty Essentials . Collection is out NOW on fentybeauty.com & SEPHORA ! #arcane #leagueoflegends #riotgames

Our Singapore team celebrated Diwali, the Hindu “festival of lights” which celebrates the victory of light over darkness. The team honored the holiday by participating together in a revitalizing spirit stretch and a sound bath session. The celebration wrapped up with a delicious meal together.

It was an evening of celebration in Los Angeles, for the launch of OLEHENRIKSEN ‘I Love Me' limited edition Pout Preserve Peptide Lip Treatment made in collaboration with Anine Bing. The OLEHENRIKSEN team alongside influencers and friends of the brand came together for the newest OLEHENRIKSEN launch. The evening was a blast with the DJ playing music all night, build your own custom lip gloss charm station, and plenty of photo booth moments.

Fenty had an incredible time at #SEPHORiA2024. Sephora’s iconic beauty festival was held in Atlanta where we connected with 6,500 passionate beauty insiders. We were able to showcase our full Fenty Hair collection while providing a styling experience open to all attendees in our booth. On the masterclass stage, our global stylists Ursula Stephen and Justine Marjan showcased the latest techniques across different hair textures using Fenty Hair. In the VIP lounge, Fenty Beauty hosted custom lip services, giving attendees a sneak peek at the Fenty Beauty Holiday collection. Thank you to everyone that came to experience Fenty at SEPHORiA.

Celebrating the full spectrum of personal identity is embedded into who Kendo is at our core. As an inclusive beauty brand deeply rooted in the celebration of all identities, months like these give us an opportunity to lean into a deep belief that we’re proud of at Kendo: beauty knows no boundaries. But inclusivity goes beyond just representation, it’s about weaving the stories of our people, our clients, and our communities into every aspect of what we do – from our product lines to our marketing campaigns, from internal culture to community engagement. In this edition of Kaleidoscope: Exploring Kendo, we’re excited to share the inspiring story of Janette Brandolino – Senior Manager, Payroll. Janette demonstrates how the values instilled in her have empowered her to own her voice in the workplace, while reinforcing the value of diligence and hard-work. Let’s continue to honor the unique stories of our Hispanic/Latinx colleagues and create a legacy of inspiration for generations to come. 

We are thrilled to share that Kendo products recently won four Allure Magazine Best of Beauty Awards! Best Liquid Foundation: Fenty Beauty Soft’ Lit Naturally Luminous Liquid Foundation Best Light Coverage Concealer: Fenty Beauty We’re Even Hydrating Concealer Best Splurges: Fenty Fragrance Fenty Parfum Body Crème Best Daytime Lip Balm: OLEHENRIKSEN Pout Preserve Huge congratulations to our hard working teams behind these products. #allurebestofbeauty #allure #OleHenriksen #FentyBeauty #FentyFragrance

“You are not lucky to be here. The world needs your perspective. They are lucky to have you.” — Antonio Tijerino In the United States, 1 in every 5 people you interact with every day is of Hispanic/Latinx heritage. In California, where we are headquartered, that number is closer to 1 in 2. These numbers make plain how strong and influential this community is. At Kendo, we pride ourselves in striving to create products that serve every community. We understand our responsibility to not only grasp the unique needs and aspirations of Latinx consumers, but to also ensure that our Latinx-identifying employees are empowered with equal opportunities for growth and success. As part of our commitment, we’re excited to present the third installment of Kaleidoscope: Exploring Kendo, a series highlighting the diverse voices within Kendo. This week feature Fernando Velasquez, whose story adds a rich layer to our understanding and celebration of Hispanic/Latinx Heritage Month. Join us as we continue to elevate and honor the myriad of stories that shape this community. Because when each perspective is heard and valued, we all thrive.

As we continue to celebrate Hispanic/Latinx Heritage month, we’re reminded of the integral role that Hispanic/Latinx contributions have played to our company’s growth and culture. From the beginning, we’ve seen how championing diverse perspectives enhances our collective success. Our dedication to elevating voices that have traditionally been underrepresented has not only enriched our company – it has also sparked meaningful change and innovation. In this second installment of Kaleidoscope: Exploring Kendo, a spotlight series dedicated to sharing Kendo employee stories, we invite you to check out the story of Lori Beltran (She/Her/Hers), Senior Manager – Supply Planning E-Commerce, who’s cultural heritage has deeply influenced her personal and professional life. Join us in discovering the unique experiences that shape our vibrant community. Together, let’s honor the rich tapestry and talents that each member brings into Kendo.