Lab 916

🔥 Is Your ‘Add to Cart’ Button Looking Lonely? Here’s Why: An underperforming "Add to Cart" rate may indicate that your product page design needs work. Simplified pages with clear layouts can increase ‘Add to Cart’ rates by up to 20%. A clutter-free design and high-quality images can make the shopping experience smoother and encourage action. Customers prefer quick access to info—not a treasure hunt to find details. 💡 𝗧𝗶𝗽: 𝗥𝗲𝘃𝗶𝗲𝘄 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗮𝗴𝗲𝘀 𝗳𝗼𝗿 𝗰𝗹𝗲𝗮𝗻 𝘃𝗶𝘀𝘂𝗮𝗹𝘀, 𝗰𝗹𝗲𝗮𝗿 𝗹𝗮𝘆𝗼𝘂𝘁𝘀, 𝗮𝗻𝗱 𝗮 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. #Conversion #Optimization #UserJourney #EcommerceEssentials

📚 Enterprise Case Study: How a global brand simplified their AMZ presence: Starting point: - 3,000+ ASINs - 45 variations/parent - 12 distribution partners 90-Day Progress: - Consolidated to 800 ASINs - Standardized VC structure - Implemented GTM controls Results: - Revenue +35% - ROAS +55% - IPI score +40 The power of platform architecture. #AmazonStrategy #CaseStudy

📊 Afternoon Analysis 𝟯𝗣𝗠 𝗦𝗖 𝗧𝗿𝘂𝘁𝗵: The fastest growing enterprise brands have: - Fewer ASINs - Cleaner VC - Stricter GTM Still time to optimize today! #AmazonSeller #EnterpriseGrowth #SellerCentral #BrandStrategy

Interesting insight from our latest Amazon catalog analysis: [Study: 500+ enterprise ASINs | $250M+ revenue | 12-month data] 𝗪𝗵𝗶𝗹𝗲 𝗺𝗼𝘀𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗣𝗣𝗖 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻, 𝘄𝗲'𝗿𝗲 𝘀𝗲𝗲𝗶𝗻𝗴 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝘀𝗵𝗶𝗳𝘁 𝗳𝗼𝗰𝘂𝘀 𝘁𝗼 𝗰𝗮𝘁𝗮𝗹𝗼𝗴 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲. The data supports this approach: Brands with structured catalog governance achieved: • 40% higher organic rank • 65% better ROAS • 2.3x stronger BSR No PPC changes required. This suggests a significant opportunity: Well-architected catalogs may drive better performance than ad spend alone. Would you like our enterprise catalog framework? Comment below for access. #AmazonStrategy #EnterpriseCommerce

Starting December 14, 2023, Amazon will no longer accept requests to upload 360-degree images. Sellers in the US, UK, Germany, Spain, France, and Italy will now only be able to upload 3D models for their product listing. Check out our latest article to find out if this change will actually benefit Amazon sellers.

This year's October Prime Day kicked off the holiday shopping season with a strong start. And with everyone intensifying their efforts to dominate the holiday season, it’s tempting to increase ad spend thinking it is the quickest way to gain the visibility needed to capture more sales. But here’s the thing: if you’re throwing all your money at ads without first optimizing your listings, you’re setting yourself up for a potential downfall. Imagine this—you’re spending big on ads to get noticed, but when shoppers click through, they find that your listings aren’t all that appealing or persuasive. What happens next? They bounce. All that money you spent on ads? It turns into wasted potential because the traffic you’ve driven isn’t converting into sales. To make sure your ad spend actually delivers results, here’s a quick checklist you can use to optimize your listings: 1. Have you added holiday-specific keywords to your titles and descriptions? Think about what shoppers are searching for this season. 2. Have you given your product photos a little holiday flair? Maybe show them in a cozy, festive setting or with gift-ready packaging. 3. Are you showcasing any holiday deals or limited-time offers right in your listings? Shoppers love a good seasonal bargain. 4. Have you put together holiday gift guides that feature your products? It’s a great way to help shoppers find the perfect gift and boost your visibility. 5. Is your inventory ready for the holiday rush? Make sure you’re well-stocked so you don’t miss out on those eager holiday buyers. Having rock-solid listings and a value proposition are what makes customers stick around, even when the holiday frenzy is over. So, focus on what makes your brand special, offer more than just a low price, and use ads to give your strategy that extra push—not as a crutch. If you haven’t started optimizing your listings for the holidays yet, you’re running a little behind… But don’t worry—it’s not too late! We still have time before the holiday rush kicks into full gear, so now’s the perfect moment to get ahead and make sure your listings are in top shape. Being early means you’ll be ready to capture those eager holiday shoppers as soon as they start browsing.

Just a few weeks ago, we were talking about Amazon’s AI tools, COSMO and RUFUS, and how they’re changing the game for sellers. Well, Amazon’s not stopping there—they’ve just rolled out another AI tool called Project Amelia, and it could seriously change the way we all do business on their platform. But here’s the real question: Is this the next big thing or just more tech hype to complicate things for sellers? What’s Project Amelia all about? Project Amelia is being pitched as a new generative AI-powered assistant designed to help provide support and real-time insights to sellers. It offers: ✅24/7 access—instant support, no waiting. ✅Real conversations—ask anything in natural language. ✅Custom advice tailored to your business. ✅All-around help—from tools to inventory, sales, and marketing. So, what can you expect with this tool? ➡️Brief overviews of your most recent sales results. ➡️Current and past sales figures. ➡️Customized holiday strategy tips. ➡️Smart keyword suggestion for increased visibility. ➡️Demand forecast and inventory planning advice. Amazon’s got big things in store for Project Amelia. Well, with that, what’s coming next? Potential updates in the future could be: ➡️Advanced scenario handling for more complex situations. ➡️In-depth, actionable insights tailored to your business. ➡️Growth strategies to help you scale. ➡️Thorough account health monitoring. Right now, Amelia’s still in beta, but it’s rolling out to U.S. sellers soon. Sellers are already catching on—by mid-June, nearly 200,000 had tried Amazon’s AI tools, and that number keeps growing. It’s definitely worth keeping an eye on this one. If Amelia evolves like they say it will and become a regular part of our daily routines, we could be looking at a future where AI isn’t just an add-on but a must-have for smart selling. For those of us who’ve been navigating the ins and outs of Amazon for years, the introduction of tools like Project Amelia and the seller support upgrades are steps in the right direction. But the key to success isn’t just in adopting the latest technology—it’s in how we leverage these tools to actually improve our businesses. So, where do we go from here? Let’s keep the conversation going and share insights on how these new tools are working—or not working—for us. After all, the true value of these innovations will only be clear when we see how they impact our bottom line.

Amazon just made a big move, cutting off Vendor Central partnerships for many brands by November 9—right as the holiday rush is about to begin. If your brand is affected, the pressure is on. With the biggest sales season around the corner, this isn’t the time to stay still. What’s your next step? Pivot fast, get prepared, and turn this challenge into an opportunity—or risk falling behind at the worst possible time. This shift underscores Amazon’s push for vendors to switch to Seller Central. The problem? Many vendors don’t even know where to start, making it overwhelming without a clear strategy in place. Curious about how to navigate this transition? Check out our comprehensive article and learn what this means for you, the costs, the competition, and how to make sure your business thrives through this transition. You don’t have to go it alone—let Lab 916 help you go through this transition.

How’s your Halloween store looking? 👀 Got those spooky vibes all set? Awesome! Now that you’ve got it covered, it’s the perfect time to start thinking about what’s next. Christmas and the winter holidays are sneaking up fast! It might feel like there’s still plenty of time, but trust us, the holiday rush will be here before you know it. Instead of scrambling in November, why not get a head start now and begin planning your holiday-themed storefront and listings to get them live just in time for the season? So, how do you prep your store for the holiday hustle? 🎅🎁 Add these to your checklist: ✅ Create a seasonal storefront. Just like you decked out your Amazon store with spooky vibes for Halloween—you can now switch gears and bring in the holiday cheer with festive banners and special section for seasonal sale items that really gets shoppers in the holiday spirit. Set your seasonal storefront to go live at the start of the holiday season and automatically switch back afterward, keeping things fresh and relevant. ✅ Make holiday-themed listing images. Holiday shoppers are drawn to festive visuals. So, showing off your products in a holiday setting makes them become more attractive to people looking for the perfect gifts. You can use bright, festive colors, symbols, or even special edition packaging to make your products pop. This can boost click-through rates and keep your listings relevant and eye-catching throughout the season. ✅ Add holiday-related keywords to your listings. Keyword optimization is crucial for holiday prep. Update your listings with holiday-specific keywords like “Christmas candle,” or “holiday gift set,” in titles and backend search terms to boost visibility during peak shopping. Early keyword planning captures seasonal traffic, helping you build momentum and improve rankings before the holiday rush. ✅ Create holiday-themed videos. Holiday product videos are a fantastic way to connect with shoppers and show how your items fit perfectly into their festive plans. Get a head start on creating these videos, highlighting your products in holiday settings or as great gift options. Use them on your listings and in ads to grab attention and drive more sales. Prepping early means your videos will be ready to shine during the busy season. ✅ Run a holiday-themed brand story or a+ content. The holidays are the perfect time to connect with your customers, and your brand story and A+ content can do just that. Give your brand story a festive touch—think themes like the joy of giving or holiday traditions. So, while the pumpkins are still on display, let’s get your store prepped and ready for the next big holiday wave. You’ll be all set to enjoy a smooth and successful holiday season—and maybe even have some time to relax and enjoy it yourself!🎄✨ Need help getting holiday-ready? Lab 916 is here to make the process easy and stress-free. Reach out, and let’s make your Amazon store the star of the season!🌟🎁

Customers want more than just products—they want experiences. And now that Amazon is shifting to a customer-first approach, it only means one thing for sellers: Your brand needs to go beyond just selling your product. More than ever, it’s the time to focus on connecting with your customers on a deeper level. Your goal is to make your product feel indispensable. Here’s how you can make that happen: ✅Make your product a part of their daily routine. Think about how your product can fit seamlessly into your customer’s routines, solve their problems, or add joy to their day. For instance, if you’re selling kitchen gadgets, don’t just list all its features. Instead, show how it can help them simplify their meal prep, make their mornings less hectic and more enjoyable. Use lifestyle images and videos that picture how it’s used in practical, everyday settings. This will help customers visualize it in their own homes and see just how much they need to have it in their lives. ✅Target your customer’s pain points. You know what really sells? Not the product, but the solution it provides. You need to present the functionality of your products by showing why it’s the answer to their daily frustrations. For example, instead of, “Our countertop organizer features a 2-door design,” you could say, “Say goodbye to messy countertops and keep everything in place with our 2-door organizer.” Framing your product as the perfect solution to their challenges clearly highlights its value and makes it irresistibly appealing. People love a good story, especially when they can see themselves in it. Let your customers peek behind the curtain. Share the inspiration that sparked your idea, the challenges you’ve faced, and the vision that keeps you going. This is why the Brand Story feature is so powerful—it lets you share your unique narrative directly with customers, helping them understand who you are and why your products matter. When they relate with your story, they’re more likely to trust your brand and choose your products. Here’s the exciting part. With the holidays coming up, shoppers are already on the hunt for the perfect gifts and ways to make their festive planning easier. Now’s your chance to use the tips we’ve shared to position your product as the exact thing they’re looking for. Need help with optimizing your listing? Let us help you make your listing irresistible to holiday shoppers.