Lab 916’s Post

📚 Enterprise Case Study: How a global brand simplified their AMZ presence: Starting point: - 3,000+ ASINs - 45 variations/parent - 12 distribution partners 90-Day Progress: - Consolidated to 800 ASINs - Standardized VC structure - Implemented GTM controls Results: - Revenue +35% - ROAS +55% - IPI score +40 The power of platform architecture. #AmazonStrategy #CaseStudy

Umair Tanveer

Amazon Advertising Director

1mo

Streamlining ASINs and processes boosted revenue and ROAS

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