Latte Creative Latam

2024 flew by, and before we knew it, 2025 was already around the corner. A new year is coming, full of opportunities to create, transform, and make a difference. Because together, we can change the world, one idea at a time. Take a look at everything we achieved this year, thanks to those who believed in us: We’re ready to keep creating impact, and we want to do it with you. Let’s make 2025 even better. Thank you for being with us.

🌎✨ AI to Design Social Change with Creativity Artificial Intelligence (AI) is no longer a luxury—it’s a transformative tool. At Latte Creative, we work every day to integrate innovative resources that amplify the impact of social organizations. 🙌 From smart fundraising to more effective social programs, AI unlocks a world of possibilities to build a fairer and more equitable future. 💻💙 💡Today, we’re sharing some key applications to professionalize fundraising: ➡️ Personalizing donor communication. ➡️ Chatbots for quick and effective support. ➡️ Data analysis to maximize resources. We understand there are new challenges, like the cost of implementing and maintaining AI tools, the need to train teams, and ensuring data privacy and security. But we believe that, together, we can overcome them. 🚀 Is your organization ready to take the leap into AI? Let’s explore how to transform the impact of our causes with these powerful tools. #SocialMarketing #Fundraising #AIForGood #NGOs #SocialImpact #WeAreLatte #LatteCreativeLatam #ChangeTheWorldWithUs

Hernan Pablo Nadal, co-founder of Latte Creative Latam, participated in the 6th edition of #POLIS Argentina in Córdoba, where he led a talk focused on developing activism campaigns aimed at driving public advocacy through the work of social organizations. It was two days filled with learning and debate, where knowledge was shared to amplify the public impact of civil society 💪🇦🇷 A big thank you to all the organizations that were part of this new edition! @padifundcion, @fundacionkaleidos, @jovenesporelclimarg, CETyS, Surcos Asociación Civil , @datosconcepcion, @asociaciónminu, ACIJ Asociación Civil por la Igualdad y la Justicia @colectiva.ndf, and @poderciudadano #CivilSociety #Training #Advocacy #PublicPolicy #NGOs #POLIS #CivicCompass #CivicHouse #SomosLatte #LatteCreativeLatam

The power of email in digital fundraising. Rescue of 31 macaques in Indonesia Email remains a powerful tool in digital fundraising. When planning a fundraising strategy, it cannot be left out, as it allows for direct, personalized, and effective connections with supporters of a cause. In collaboration with World Animal Protection Spain, we made significant progress in the campaign to rescue 31 macaques that suffered abuse due to the tourism industry on the island of Java in Indonesia and were transferred to the Jakarta Animal Aid Network (JAAN) center. In August, we launched a special appeal for this project, achieving a 9% donation rate from total clicks, with nearly 95% of those donations made through email campaigns. One of the keys to success was an email highlighting the urgency of the rescue, generating 27 donations in a single send. This demonstrates how a well-designed email marketing strategy can be crucial in mobilizing donors. If you're looking to define a strategy aligned with your cause, contact us.

In a team, dreams are even bigger. The Latte Creative Latam team gathered in the heart of the Delta to share ideas, challenges, and goals for the upcoming years. It was a space of inspiration and collaboration, where we could rethink and redesign together how to make a real and positive impact through our profession. These meetings allow us to remember why we do what we do: social marketing is our way of contributing to a fairer and more sustainable world. And with every project, every campaign, we continue to commit to change. Ready for the challenges ahead, we are confident that we will keep making a difference alongside our clients. #WeAreLatte #LatteCreativeLatam #SocialMarketing #Fundraising #Impact

As part of the alliance between Racing Solidario and Por los Jóvenes Don Bosco, we leveraged the figure of the saint, patron of Racing Club, to develop a communication strategy that used sports culture to amplify the organization’s message. This strategy successfully created a positive impact both within the 'racinguista' community and among the young people who are part of the Salesian work. The campaign was implemented in various stages, including offline actions such as stadium visits by young members of the organization and visits to training centers by club representatives, as well as online actions featuring inspiring testimonies from players and the coach that went viral on social media. We also held a raffle for a Racing jersey signed by the players to attract new leads, which led to a 78% decrease in Cost Per Lead (CPL) compared to previous campaigns. If you're looking to design a strategy aligned with your cause, contact us. #SocialMarketing #Fundraising #SomosLatte #LatteCreativeLatam #ChangeTheWorldWithUs

Celebrities can become powerful ambassadors. Not only do they make an impact through their donations, but also by raising awareness and attracting more resources for your cause. Here are a few key points to keep in mind: Build partnerships with influencers: The power of a public figure can significantly elevate your cause. NGOs should focus on creating relationships with local and regional celebrities who share their values and mission. Plan for and nurture long-term relationships: The most effective donations come from established connections. Developing deep relationships with donors can be more impactful than seeking occasional new contributions. Mobilize audiences through social media: Digital platforms have become essential tools for quickly spreading messages. Metallica’s ability to rally their followers showcases the potential for NGOs to raise funds and support through well-planned digital strategies. Ultimately, it’s about creating a virtuous cycle between visibility, relationships, and financial sustainability. Interested in learning more? Read the full article here http://bit.ly/3Ad4rTg #Fundraising #Celebrities #Sustainability #SocialMarketing #SomosLatte #LatteCreativeLatam #ChangeTheWorldWithUs

Maximize your media coverage for fundraising success 💡 Mentions in the media not only raise the visibility of your cause, but they’re also a powerful tool to attract financial support. Here are some key tips to maximize these moments: 1️⃣ Strategic Sharing: Share the media appearances on your website, social media, newsletters, and any communication channels with your donors. Amplify the impact! 2️⃣ Build Credibility: Media provides legitimacy. Use it to reinforce trust in your cause and include a link to your donation form in every post. 3️⃣ Emotional Narratives: Use the stories featured in the media to humanize your message. When people connect emotionally, they’re more likely to support financially. 4️⃣ Follow-Up: Reach out to your donors and potential collaborators to share media coverage with them. Showing that your cause is being recognized will increase interest in contributing. Remember, every public appearance is an opportunity to grow your support network! 🌍❤️ #Fundraising #Press #Media #SocialMarketing #NGO #Storytelling #SomosLatte #LatteCreativeLatam #ChangeTheWorldWithUs

Nothing generates more donations than a good story. Discover how we achieved Break Even in just one month with the inspiring story of Diego Bustamante, founder of Pata Pila. Nearly 10 years ago, this young man decided to leave his comfortable life in Recoleta to move to a community in northern Argentina, where, in the 21st century, they still don't have access to clean drinking water. Watch the video that, through an authentic story, generated concrete results in record time. #Storytelling #SocialMarketing #Fundraising #WeAreLatte #LatteLatam #ChangeTheWorldWithUs

🎯 What if we create a well-structured campaign? In a context where organizational realities and needs change rapidly, structuring a fundraising campaign properly can make the difference between success and challenges. Here are 3 key aspects to optimize your results and plan strategically: 1️⃣ Clearly define the purpose and objectives: Having a clear vision is essential. Set a concrete, measurable goal for your campaigns, such as the amount of funds to raise or the number of leads to capture. This will allow you to adjust along the way and connect donors with a clear objective that motivates them to feel part of something tangible. 2️⃣ Know your audience: Understanding who your potential donors are is key to personalizing your messages and reaching them effectively. There is no “magic message” that works for everyone, so testing different approaches, pieces, and segments will help you optimize your investment. Good segmentation maximizes your reach and minimizes missed opportunities. 3️⃣ Plan an effective communication strategy: From social media to email marketing, each channel has its own code. Your message should be clear, emotional, and appropriate for each platform. Additionally, automate processes to free up time for your team so you can focus on what really matters: creating impact! With these three guidelines in mind, your campaign will not just be an idea, but a solid strategy with real results. #Fundraising #Strategy #NGO #SomosLatteLatam #EffectiveCommunication #SocialMarketing #ImpactfulCampaigns #ChangeTheWorldWithUs