Linqia

As the busy travel season kicks off, holiday plans and winter escapes are top of mind. 🏝️ For AIC Hotel Group, the focus is on delivering guest experiences that stand out, and influencer partnerships play a key role. 🌟 Don't miss this Friday as Linqia’s Denise Vitola sits down with Bonnie Helena, Director of Public Relations at AIC Hotel Group, to discuss how influencer strategies drive bookings and create lasting travel memories. Details:  ️🗓️ Friday, Dec 13th ⏰ 9:00 AM PT / 12:00 PM ET Don’t miss out—register today! 🔗👇 https://lnkd.in/gTkaUVmG #creatoreconomy #influencermarketing #socialmedia

🚨Influencer & Social Media News Alert!🚨 🚫 TikTok Ban Officially Upheld in Court 💬 Meta Announces Interactive Updates for Broadcast Channels 📍 Pinterest Releases Annual Trend Report 📈 LinkedIn Tests Post-Boosting for Creators' Reach 🤝 Nielsen and TikTok Strike Measurement Pact ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing

Did you know that over 115 million Americans hit the road (or sky!) during the holidays? 🧳 🚗 This presents a great opportunity for brands to connect with consumers, as many turn to influencers for trusted recommendations and inspiration while planning their journeys 📲 🌟 Join us for our next Under the Influence session where Linqia’s Denise Vitola will sit down with Bonnie Helena Director of Public Relations at AIC Hotel Group to discuss how influencer partnerships drive bookings and create unforgettable guest experiences. 👏 ️🗓️ Friday, Dec 13th ⏰ 9:00 AM PT / 12:00 PM ET 🔗 Reserve your spot now! 👇 https://lnkd.in/gTkaUVmG #creatoreconomy #influencermarketing #socialmedia

🎙️ Episode 47 of the Creator Economy Live podcast is here! This week, Keith and Brendan are joined by Kaya Yurieff, Creator Economy Reporter at The Information and one of the sharpest voices in the industry. 🌟 Kaya shares her journey from working at CNN with Jake Tapper to becoming a leading voice in the creator economy. We dive into how her team produces unparalleled insights daily, the evolving landscape of the creator space, and her bold predictions for 2025. 🔥 🎧 Plus, tune in to hear a breakdown of the latest news in the industry and the team’s star creators and brands of the week! 🔗 Stream now: https://lnkd.in/geA8ppZc #creatoreconomy #influencermarketing #socialmedia

Your 2024 Influencer Marketing Wrapped is here 🎁 💥 2024 was an action-packed year in the creator economy. Let’s rewind and relive some of the most notable behind-the-scenes moments from the year! Influencer Marketing Managers - what else would you add? 👀 #2024wrapped #creatoreconomy #influencermarketing #socialmedia

Our November 2024 Influencer Marketing Roundup is here, and it's better than that four day old turkey you are still eating! A lot happened across the social media platforms this month, with some great newly released reports and stand out brand influencer campaigns. Here are some of our Linqian's favorite stories... 🙅♂️ Instagram says it does not reduce the reach of sponsored content 🟨 Instagram is now highlighting the Top Sources of Views for posts 🛒 TikTok adds a slew of retailer affiliate partners for organic creator posts 💬 An update to YouTube Studio lets creators reach out to brands 🎙️ Spotify for Podcasters is now Spotify for Creators Make sure you subscribe to never miss an update. Next month we not only have our December wrapup, but our End of Year predictions 🥳 #influencermarketing #socialmedia #creatoreconomy

Last week, the Linqia team traveled coast to coast to be part of some of the industry’s most exciting conversations. 🛩️ 🌟 Here’s a quick roundup... 📍 Nader Alizadeh and Daniel Schotland were onsite at ProcureCon US Marketing in Los Angeles. Daniel hosted a fireside chat with Jessica Wendt from Danone on how big influencer marketing has become for marketers and why brands need to be investing in the space. 📍 Nikki Doctor teamed up with Kelsey Ping from Riddell for a fireside chat on the role of partnerships and how to help elevate brand values at the Brand Innovators Summit in Chicago hosted by Molson Coors Beverage Company. 📍 Keith Bendes hosted a gameshow-style panel with Adam Ornelas from DoorDash, Dan Dupont from Monster Energy, Derek Schoen from MGM Resorts International, and Shergul Arshad from Aston Martin F1 Team on all things influencer marketing and brand partnerships. 📍 Karla Partilla spoke to a group of industry leaders at Masterclassing in New York about how to measure influencer marketing effectively. 📍 Maria Sipka, Liz Griffin, and Eric Warddrip were onsite at MediaPost Insider Summit CPG and QSR in Santa Barbara soaking up the latest industry trends and connecting with some of the best in the biz! Have questions or want a deeper look into these topics? Send us a note to hello@linqia.com—we’re always happy to share! 📥 #creatoreconomy #influencermarketing #socialmedia

Why are sports leagues betting big on influencer marketing? 👀 Sports leagues have some of the most influential people in the world attached to them. It may seem like they don’t need everyday social influencers to help them promote their brand, but they might be one of the best at social and influencer partnerships. They understand the power of social and the importance of reaching audiences that are not their own. 👏 Here’s why… 💡 Connecting with younger audiences is a consistent theme across all leagues, and why they are doubling down on influencer partnerships 💭 Leagues are prioritizing multicultural influencers and reaching multicultural fans to expand their core audiences 😂 Some of the most engaged content is non-play content. Fans don't always want to watch highlights and analysis. Behind-the-scenes content, funny player interviews, etc. are some of the highest-performing.  ⛳ Creators are becoming the players. What the PGA TOUR did with the Creator Classic is brilliant and we anticipate most leagues will follow suit. As football takes over our screens this Thanksgiving, it’s a reminder of how deeply sports are woven into our culture. Leagues are using influencer marketing to keep that tradition alive while reaching new audiences in fresh, creative ways. 🦃 🏈 🔗 Check out Keith Bendes' full article on Forbes for the full scoop: https://lnkd.in/g7PPc_-Q #influencermarketing #socialmedia #creatoreconomy National Football League (NFL) National Basketball Association (NBA) NASCAR

🚨Influencer & Social Media News Alert!🚨 🌀 Instagram will let you reset your recommendations ⭐ Instagram moved Highlights to a new tab 🎙️ Spotify for Podcasters rebranded to Spotify for Creators 🎬 TikTok may add scripted dramas with short episodes ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing

It’s all about the sauce 🌶️ 🧑🍳 💭 In our latest session of “Under the Influence,” Denise Vitola sat down with Valda Coryat, VP of North America Marketing for Condiments and Sauces at McCormick & Company to talk about how they are leveraging influencer partnerships. Here's a snapshot of our key takeaways: ➡️ Stay attuned to cultural shifts: social media moves fast and is less predictable. Always listen. ➡️ Authenticity is key: Partner with influencers who genuinely connect with your product, or risk losing trust. ➡️ Embrace life’s moments: Reflect on what resonates and extend experiences through social media for inspiration. 🔗 Check out our full recap and video here: https://lnkd.in/gDB8p88r #creatoreconomy #influencermarketing #socialmedia