Lippincott

The flight path of the bumble bee isn’t perfect — it’s natural. Ben Le says it’s time we embrace the convention of the unconventional customer journeys. Read here to learn more about how your brand can account for life’s divergences: https://bit.ly/4brg5rP

Calling all data nerds, branding folks, marketers, techies, storytellers and more: if you’re heading to #SXSW Austin this year, RSVP to our workshop before seats fill up. In our live showdown between a human respondent and a matching AI persona, we’re going to discover: can AI replace the insights of traditional consumer research? Will the human make deeper connections? Will the AI persona be more expansive? Will either be completely honest? It’s going to be a great time. Join us: https://bit.ly/4gsjc3D SXSW Taddy Hall Melissa Tischler Justin D'Onofrio Dara Fuhrman Tom Ajello™

We know brand is often our most valuable business asset. So why is it so hard to make the business case for proactively investing in it? Join Lippincott's Dylan Stuart and Eric Tsytsylin for the inaugural episode of our 2025 webinar series, where we unpack how to get brand a seat in the C-Suite, converting even the most stringent skeptics into nurturers and evangelists of brand. Register here: https://bit.ly/41vi2jy

For over 70 years, The Humane Society has spoken up for those who can’t, spearheading efforts that influence policy, corporations and behaviors to change the treatment of animals across the globe. Today starts a new chapter for the nonprofit—meet Humane World for Animals. Check out the full write-up in Fast Company here: https://bit.ly/413f84h

To be loved is to be seen… by millions around the world. “Broadcast Yourself,” then, is a promise on which YouTube successfully built 20 years of brand love.   Eric Tsytsylin is continuing the celebration of Youtube’s 20th birthday over on ADWEEK by exploring the brand’s relationship mindset and why it gives us heart eyes, even after two decades: https://lnkd.in/eDXyUbYj

This Valentine's Day, we're penning a love letter to YouTube for its 20th birthday. Why? It's a Go-to Brand. For Campaign US, senior partner Chris Ciompi tackles why the customer love has stood the test of time: https://lnkd.in/evFGxmS9

Unequivocal protection deserves unequivocal recognition. A global network united to save the lives of millions of animals — no longer disparate in the minds of the public. The Humane World for Animals has been working as one of the world’s most effective animal protection nonprofits for over 70 years; it was time their brand reflected that. We teamed up with them to build a brand that speaks to an international audience, connects their partner organizations, and will stand strong for the next 70 years and beyond.   What does the future of one of the world’s leading animal protection nonprofit look like? See here: https://lnkd.in/e5pdB_CR

We’ve entered the age of the “amalgorithm.” But… what does that mean? In short, #search is broken. But brand can help. Senior Associate Jack Stiuso and Senior Partner David Stein take us on a journey to find out why—starting with an innocuous search for a grey sweater. Get the full story: https://bit.ly/4hNZP6d

It’s high time someone put man and machine head-to-head—and SXSW 2025 seems like the perfect time to do it. We’re setting off to Austin to discover if AI can replace the insights of traditional consumer research. Hosted by experts from our Experience, Innovation and Engineering team, our workshop is set to be a showdown between a real-time interview with a human respondent and a matching AI persona. Will the human make deeper connections? Will the AI persona be more expansive? Will either be completely honest? Humans versus AI: Let’s unearth who will reign supreme: https://bit.ly/4gsjc3D #SXSWAustin Taddy Hall Melissa Tischler Dara Fuhrman Justin D'Onofrio Tom Ajello™

From classic fonts and fandom to wielding creativity to fight the winter blues and beyond, our experts have been sharpening their pencils. Here are some of their musings from this past month. Eric Tsytsylin: https://bit.ly/425TePU Brendán Murphy: https://bit.ly/4hmgmyr & https://bit.ly/4jCIEpN Shelby Hawker: https://bit.ly/3WDyPyd Chris Ciompi: https://bit.ly/3PYOGng Bethany Lesko: https://bit.ly/3EfG6Om