Lippincott

2024 was full of uncertainty—and the world of brand was no exception. AI is operationalizing, social media is leaning into shopping, and no one is sure how to talk about sustainability. But there’s certainly certainty around the power of brand to unite, inspire, and move business forward.   So what does this mean as we enter 2025? Is it time to forgo instant satisfaction for something more imperfectly human? How green are we willing to go? Is the AI bubble going to… pop?    The answers aren’t simple, but we’re keeping an eye on what’s next. See a preview below, and read the rest of our predictions for 2025 here: https://bit.ly/4fvxi41 #branding #2025marketingtrends

Projected to cost a whopping $10 trillion annually for the next 25 years, reaching net zero will require consumers opening up their wallets. But if companies want help footing the bill, they'll need to rethink how to engage consumers on climate. Because, let's face it, the climate transition has a branding problem. That's why, we're bringing the topic to the stage at the all-new SXSW London event—but first, we need your votes. Moderated by Lippincott's Alex Paine, and featuring Depop's CMO, Peter Semple, Polestar's CMO, Åsa Borg and Elimini's Chief of Staff & SVP Corporate Affairs and Business Development, Ross McKenzie, they'll share the secret to their success when it comes to sustainability and how other brands can adopt them moving forward. You won't want to miss this! Please cast your vote for "The climate transition has a branding problem” at #SXSWLondon now through 12/19: https://bit.ly/4irZlE2

This is not your average end-of-year brand round-up. Don't miss the final installment of our webinar series, where Lippincott's David Mayer and Chris Ciompi will dive into the lessons we've learned from this year of change and how your brand can reach Go-to Brand status in 2025. We'll share which brands have had the most meaningful relationships with their customers, which have the most momentum heading into 2025, and more. Register today: https://bit.ly/3OMg9Ib

“This is the hardest CMO job of all CMO jobs, full stop,” Following the news of OpenAI hiring its first CMO, our very own Tom Ajello™ chatted with Ad Age's Asa Hiken to discuss what this means for the brand, and paths to success. Check it out: https://bit.ly/4fYkGn1

Breakup Beach Country. Chill Jazz Saxophone Tropical House. Sweater Weather Strut Pop. Gibberish? Not at all. They’re just some of the ways Spotify defined listening genres for 600 million of us across the globe during this year’s highly anticipated Spotify Wrapped. With its personalized data, colorful branding, and ability to make us all feel like something bigger than ourselves, Wrapped is a case study in marketing genius. It’s also one of the many reasons Spotify is a Go-to Brand. In a very special installment of our Go-to Brands Spotlight series, associate Jordan Siff unpacks Spotify’s path to Go-to status, and what marketers can learn from its journey. Cue up this year’s Wrapped and give it a read: https://bit.ly/4f2q1Z5

Building the critical EV infrastructure for commercial trucking is a national priority. It’s also daunting, particularly when it comes to adoption by commercial fleet owners and drivers. Greenlane™ Infrastructure is meeting that challenge head-on—but first, it needed a brand and customer experience that drove trust in the EV adoption process (and looked good while doing so). See the work: https://bit.ly/49i4eeN

From a volatile economic climate to the meteoric rise of generative AI, 2024 was a year of rapid change. So, what does that mean for brands? Join Lippincott's David Mayer and Chris Ciompi as they unpack the latest market shifts, implications for your brand and how to elevate your brand to Go-to status in 2025. Don't miss the final session in our webinar series, The modern marketer's toolkit. Register here: https://bit.ly/49dI0KV

She was the CMO of the NFL. The CEO of Pepsi NA. And, today, she's on the board at NVIDIA. It's safe to say Dawn Hudson knows a thing or two about building a great brand. In the latest episode of Icons in the Making, we sat down with Dawn for a far-ranging conversation on lessons from her iconic career, what marketers should know in 2025, and of course, NVIDIA. Below, she shares a peek at NVIDIA's winning-strategy, and tune into the full episode here: https://bit.ly/3OkzO1G #IITMpodcast #NVIDIA #marketing #AI

“AI will allow us to do a lot of things we couldn’t do before but there’s something lost in the translation. Working with a team and getting a human response is the magic of the creative process.” Brendán Murphy recently sat down with AIGA Design for their Conference Aftershow and unpacked the challenges designers are facing today, what work excites him, and more. Check out the full conversation here: https://lnkd.in/evyWWNCH

The reviews are in.   A huge congratulations to our team and our client, Adelaide University, for winning three medals at Transform magazine's ANZ Awards last night, including a prestigious gold! We’re so very proud of our partnership. Read more about our wins here: https://lnkd.in/dTG_yqC   And if you want to learn about how we brought Adelaide University to life, sign up for our session with AGDA featuring Graham Harvey, Ingrid Kool-Clarke, Sarah Cutbush GAICD, and Benjamin Grindlay: https://lnkd.in/eCcm-__b