Locked On Podcast Network

Last week was the biggest audience week in Locked On history, recording over 9.9 million listens and views.   Thursday marked our largest view and listen day ever, with three total record-setting days last week. 📈   From the Luka Doncic trade to the Super Bowl, Locked On is the daily go-to source for passionate local sports fans to get the story behind the biggest moments in sports. 🎙️ #Podcast #Advertising #Sports #Marketing  

The latest edition of The Record powered by Nielsen and Edison Research has just been released for Q4 2024. This report is a look at the ad-supported audio landscape in the U.S. using Edison Research #ShareofEar data and Nielsen format data. 📻🎙️🎵📡 Check it out now 👉 https://buff.ly/4jWiRZU #AudioTrends #AudioLandscape #AdSupportedAudio #AudioIndustry

The Super Bowl drew 127.7 million viewers, according to Nielsen. That made it the largest big-game audience in TV 𝘩𝘪𝘴𝘵𝘰𝘳𝘺. Super Bowl Sunday is a chance for marketers and brands to stand out on the biggest stage, but that comes with a price... A 30-second commercial during Super Bowl 59 cost around $7 million, though many brands have reported paying closer to $8 million, according to USA TODAY Ad Meter. At Locked On, we always have you covered for the biggest moments in sports as your go-to source for coverage and analysis. #SuperBowl #Ads #Marketing #Advertising

The 2025 Super Bowl is around the corner 🏈 We love to see our Locked On Chiefs and Locked On Eagles shows spotlighted here by Apple Podcasts. Who do you have on Sunday? Let us know below👇

Interesting audio trends from Nielsen for Q4 of 2024. Audio accounted for nearly 20% of American's daily media time. That translates to 3 hours and 54 minutes of daily listening. 🎙️ 18 percent of that comes in the form of daily podcasts, second to only radio. That number spikes to a remarkable 32% when you factor in ages 18-34 in their research. 📊 Take a look at the findings here: https://lnkd.in/g9Ux_dEA #audio #podcast #research #radio

Five reasons you should consider podcast advertising in 2025: 1) Targeted Audience 2) Increased Brand Awareness 3) Measurable Results 4) Higher Purchase Intent* 5) Higher Engagement Podcast advertising has proven to be more effective than traditional advertising. Brand perception and trust are vital components in advertising. Podcasting offers a unique selling point, and it's a major reason marketers are set to spend more on podcast ads in 2025. At Locked On, we have local experts who serve as trusted voices for their shows, forming direct connections with their audience. Those connections build trust. Your Team. Every Day. *Kanter research #Podcast #Advertising #Marketing

More than just fans - women are changing the game. According to the Sports Audio Report from Edison Research, SiriusXM Media and GroupM, roughly six in 10 women age 13+ consider themselves to be sports fans. ADWEEK

𝟒𝟒% 𝐨𝐟 𝐭𝐡𝐞 𝐔.𝐒. 𝐩𝐨𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧 reported tuning into a podcast within the past month.🎙️ According to Triton Digital's 2024 Podcast Report, these listeners are younger, more educated, affluent, and increasingly diverse. In the past month, 54.8% of U.S. listeners aged 18-34 tuned into a podcast. Podcast listening has grown 9.6% in the past year, and 23.1% over the past three years. 📈 Find the full report here: https://lnkd.in/gWRUqhqf #podcasting #audio #advertising #sports

Brands Should Go Bigger on Podcast Advertising in 2025 🎙️ Podcasting is the fastest-growing audio platform, yet brands are still playing it too safe when it comes to ad spend. According to CUMULUS MEDIA’s 2025 Audioscape Report, here’s why now is the time to invest boldly: 𝟏) 𝐔𝐧𝐝𝐞𝐫𝐬𝐚𝐭𝐮𝐫𝐚𝐭𝐢𝐨𝐧 = 𝐇𝐮𝐠𝐞 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 Even if you advertised across the top 500 podcasts, you’d still miss 25% of weekly podcast listeners. Brands are underinvesting, with most campaigns achieving less than 25% audience reach. 𝟐) 𝐓𝐡𝐞 𝟓% 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 Arnie Semsky’s classic media rule applies here: brands should allocate at least 5% of their digital budgets to podcasts for real impact. With podcasting accounting for just 1% of national ad spend, the opportunity to be an early leader is wide open. 𝟑) 𝐂𝐓𝐕 𝐚𝐧𝐝 𝐈𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭𝐚𝐥 𝐑𝐞𝐚𝐜𝐡 Podcasts are becoming a key driver of incremental reach for advertisers already active in connected TV, tapping into highly engaged audiences. Podcasts now make up 35% of all audio time spent among listeners, and the audience is growing older and more diverse. At Locked On, with our hyper-local network of 250+ shows, we deliver the trusted voices that brands need to connect authentically with engaged fans. Excellent insight here from Pierre Bouvard. There's so much more in this deep dive. 📊 Full article 👉 https://lnkd.in/d7D39QAm #Podcasting #Marketing #Audio #Advertising #Sports

Podcasting is scaling in a big way. 📈 In 2014, 15% of the world's age 12+ population (42 million people) listened to a podcast. 10 years later in 2024, 47% of the 12+ population (142 million people) have listened. That's 3.4 times more podcast consumers than 10 years ago. This growth is only expected to continue. "That’s because a bigger, more socio-economically diverse podcast audience means much more opportunity for more of podcasters and creators." Paul Riismandel does a great job of breaking it all down. 👇 Full article here: https://lnkd.in/gD8Cgiv5 #podcasting #podcast #growth #audio #research