Lutely

Today we are thrilled to celebrate Loren Mount-O'Brien, Founder & CEO of Lutely in our first feature of 2025! 🎉 💫 ABOUT:  I am a 2nd-time founder, recovering advertiser and co-founder of an award-winning production company. Featured in Marie Claire, Hypepotemous, and The Sunday Times. 💪 MOTIVATION:  - For over a decade, I helped the world’s biggest brands spend billions trying to guess what people want. The irony? Even with all that experience, my husband still couldn’t figure out what to get me for my birthday. That moment made it so clear: we’re over-targeted and under-connected. What we’re missing isn’t more ads, it’s a place to share who we are and what we actually want. - I’m on a mission to reignite connection through shopping because we are what we buy. Shopping should be a reflection of who we are, not what we’re manipulated into buying. By making shopping intentional and connected, we take the first step toward reclaiming what we love and how we share it. - Over the past year, I’ve been so inspired by the people around me, people from all walks of life proving that change makers come in all shapes and sizes. I realized this was my time to step up and be one. Change only happens when we take action, and I’m so excited to turn this moment into a movement. 🎁 GIVE: With a background in performance, I’d love to help you refine your delivery, whether it’s a pitch, a speech, or general speaking. I focus on helping you tap into your authentic self, ensuring your message lands with confidence and clarity while letting you shine. 🙏 GET: Connections. Whether it’s a DTC brand who is wanting to be one of our founding brands in our pilot program or connection to capital to accelerate us.  🎉 FUN FACT: I was a standup comedian for many years. Available for your kids birthday at the right price point.  🗞️ NEWS: We just won Startup Runways pitch competition for our first $10k grant.  📢 PRESS:  Goodbye Guesswork: The Atlanta-based “Social Shopping” App Is Changing How We Buy & Recommend Things 💡 TIPS & TRICKS: Talk to people, make the quick 15 minute connect. You only know who you know and can only do so much. By meeting amazing people with great minds and being honest about your intention and clearly lay out what you are looking for.  🌈 DREAM INTRO WISH: Intros to partnerships for DTC brands ( (i.e. KLAVIO), DTC founders (i.e. Emily Weiss of Glossier, Inc.) or retail fund (i.e. Shoptalk) Reach out to Loren to learn more or if you can support her in any way! #TFEmemberfeature #womenfounders #startup

Let's talk about the $890B elephant in the retail room: Returnuary. The numbers are in, and they're staggering: -Returns will hit $890 billion -Processing a return costs retailers 30% of the item's price -8.4 billion pounds of returns ended up in landfills last year -69% of consumers are "wardrobing" - buying with intent to return We've normalized a broken system. Spending billions on ads to drive purchases, only to lose money on returns and harm the environment in the process. But what if we flipped the script? Imagine focusing on helping customers buy right the first time: -Lower processing costs -Reduced environmental impact -Higher customer satisfaction -Stronger brand loyalty The future of retail isn't about making returns easier - it's about making first-time purchases more intentional. At Lutely, we're building the infrastructure for intentional shopping. Because sustainable business isn't just about the environment - it's about the bottom line. Curious to hear your thoughts: Would you rather process 100 returns or have 50 confident first-time purchases? #RetailInnovation #SustainableRetail #CustomerExperience #RetailTechnology #IntentionalShopping #Returnuary

Pinching myself at what 2024 has been so far… Thank you Hypepotamus for the wonderful feature on Lutely - we are SO proud on how far we’ve come and so excited for what we’re working on for 2025 + beyond. “Lutely is one of several burgeoning startups in the Southeast working to change the shopping experience for the better alongside Chattanooga-based Krepling Atlanta-based BoxedUp, Inc. Durham-based The Looma Project Project, Atlanta-based SmartCommerce and of course Atlanta-based Silicon Road Ventures “ For anyone with the little voice in their head telling them to go for it, do it. You are smart enough. You are brave enough. You are good enough. Here’s to putting the knowledge and the power back in the people’s hands. 🧡🪞🛍️

🧡🛍️🪞

I'm offering an INSANE video content deal to Atlanta / SE brands. My story is quick: production co owner, advertising, now tech entrepreneur Lutely With Lutely, I’ve been talking to so many brands and shoppers lately, and it’s wild how much social commerce is not just a buzzword - it’s where the world is headed. And video? Forget nice to have, it’s everywhere (looking at you, LinkedIn and Spotify). This got me thinking: at Lutely we’re all about making shopping feel personal, social, and connected. And honestly, video is such a natural way to bring that to life - for shoppers and for brands. So, here’s the deal: I want to try something new using my production company background. I’m putting together a little experiment - calling it the Founding Brand Content Club (new names welcome) - for 5 brands in Atlanta (or the Southeast). We’ll work with you to create 6 months of content that actually speaks to your audience or map out a custom content strategy. CREATE not just strategy. You’ll connect with other founding brands (non-competing, of course) to share insights and learn from each other. And we’ll figure out how to get you in front of the people who are already looking for what you offer. This isn’t about who can pay the most. I just want to help great brands tell their stories in the right way, to the right people. Budgets? We’ll figure that out together. If this sounds like something you’d want to be a part of, let’s chat. It’s an experiment, and I’m honestly excited to see where it goes. DM me up if you’re curious - limited to first 5 brands.

Excited to see Loren Mount-O'Brien representing us on the stage! 🔥

Excited to see Loren Mount-O'Brien take the stage 🔥

See you all Thursday! 🔥

Exciting news… Lutely is a featured start-up pitching at Stella Foundation Stella Angels Spring Showcase on December 5th🎉 Through this experience, we are able to pitch to a group of 30+ Angel investors looking to support female founders across different industries. We're excited to announce our progress as we continue to scale our mission!💪🏼 ✨The Stella Angels Showcase is a quarterly for accredited investors actively investing in female-led star-ups. If you’re interested in joining us, email rylie@stella.co #stella #wearestellaco #femalefounders #stellaangels #stellaangels2024 #womeninbusiness #femaleentrepreneur

Looking for a freelance product designer for Lutely! Marketplace, social, or ecom experience welcome but not necessary. Rather you be excited to let your creative wings shine.