Madre Brava

𝐀𝐥𝐨𝐧𝐠𝐬𝐢𝐝𝐞 100+ 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐌𝐚𝐝𝐫𝐞 𝐁𝐫𝐚𝐯𝐚 𝐜𝐚𝐥𝐥𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐔𝐍 𝐅𝐨𝐨𝐝 𝐚𝐧𝐝 𝐀𝐠𝐫𝐢𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐎𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧 FAO 𝐭𝐨 𝐫𝐞𝐭𝐫𝐚𝐜𝐭 𝐢𝐭𝐬 “𝐏𝐚𝐭𝐡𝐰𝐚𝐲𝐬 𝐭𝐨 𝐥𝐨𝐰𝐞𝐫 𝐞𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬” 𝐫𝐞𝐩𝐨𝐫𝐭. The report contains serious errors that downplay the emissions saving potential of lower-meat diets. The real potential of shifting to healthy lower-meat diets (EAT-Lancet) is a staggering 6 to 40 times higher than the FAO estimates.   As the letter states "It is extremely concerning that such basic failures of analysis made it into a published FAO report without being flagged during the peer-review process.”   We urge the FAO to acknowledge this fact and reassess its internal processes to prevent such grave mistakes from happening again. Diet shifts are not a minor, but a leading solution to drive down emissions in the food sector.      The full letter can be found in the PDF attached. #ClimateChange #FAO #LivestockIndustry #LowerMeatDiet #Sustainability #EmissionsReduction

𝐖𝐞𝐥𝐜𝐡𝐞𝐫 𝐒𝐮𝐩𝐞𝐫𝐦𝐚𝐫𝐤𝐭 𝐢𝐬𝐭 𝐧𝐚𝐜𝐡𝐡𝐚𝐥𝐭𝐢𝐠𝐞𝐫? Eine Handvoll Supermärkte verbinden Millionen von Konsumierenden & Produzierenden. Produktportfolio, Werbung, Ladengestaltung - kurz: die Lebensmittelumgebung - definieren, was nachgefragt und damit auch, was & wie produziert wird. Wie gehen die Supermärkte mit dieser Verantwortung um? “Superlist Environment” kommt nach Deutschland und wird REWE, ALDI SÜD & Co. auf drei Kriterien vergleichen: 🌱 Proteinwende 🚜 Nachhaltige Landwirtschaft 🌍 Klimaziele Questionmark Foundation wird diese Studie gemeinsam mit Madre Brava, ProVeg Deutschland und der Albert Schweitzer Foundation durchführen. Die Deutsche Umwelthilfe unterstützt beratend. Geballtes Wissen für präzise Ergebnisse. Nach dem Sommer beginnen wir mit der Datenerhebung, im Frühjahr 2025 kommt die Analyse dazu raus. Wer wird das Ranking wohl anführen? ALDI Nord Group EDEKA ZENTRALE Stiftung & Co. KG Kaufland Deutschland Lidl in Germany Alexander Liedke Emilie Bourgoin Dr. Katharina Reuter The German Nutrition Society (DGE) Dr. Julia Adou Gunhild Anker Stordalen Dr. med. Eckart von Hirschhausen Dr. David Lam Lionel Souque Godo Röben 🌱 Hans-Jürgen Moog Paul Steinhardt Arne Wiest Christian Mielsch Stefanie Pöpken Sabrina Wohlfeil Henrike Schirmacher Manfred Stockburger Hendrik Haase Fabio Ziemssen Antje Gerstein Bundesverband für Alternative Proteinquellen e.V. - Balpro WWF Germany Greenpeace Deutschland WWF Switzerland Veganuary Deutschland Umweltbundesamt Together for Carbon Labelling The Federation of German Food and Drink Industries (BVE)

𝐖𝐡𝐢𝐜𝐡 𝐆𝐞𝐫𝐦𝐚𝐧 𝐬𝐮𝐩𝐞𝐫𝐦𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞? A handful of supermarkets connect millions of consumers & producers. Product portfolio, advertising policy, and shop design - in short: the food environment - shape demand and therefore also the “what” & “how” on the supply side. How do supermarkets deal with this responsibility? "Superlist Environment" is coming to Germany and will compare REWE, ALDI SÜD & Co. on three criteria: 🌱 Protein transition 🚜 Sustainable agriculture 🌍 Climate targets Superlist is a multi-year multi-national research programme by the think tank Questionmark Foundation. They will conduct the German study together with Madre Brava, ProVeg Deutschland and the Albert Schweitzer Foundation. Deutsche Umwelthilfe is providing advisory support. Concentrated knowledge for precise results. Questionmark will start data collection after this summer. The report and ranking are expected in early 2025. ALDI Nord Group, EDEKA ZENTRALE Stiftung & Co. KG Netto Marken-Discount Kaufland Deutschland Lidl in Germany Carrefour Tesco Ahold Delhaize Jumbo Supermarkten EuroCommerce Christel Delberghe Brian Shaw Prof. Dr. Martin R. Stuchtey Sergius Seebohm

The Thai Food and Drug Administration proposed draft regulations to ban meat and dairy-related terms on labels of plant-based alternative proteins. While it is encouraging to see that alternative proteins have gained such traction that the Food and Drug Administration stepped in to have a say in this matter, it is concerning what these regulations might mean for the future of plant-based proteins in Thailand. Terms like “chicken” or “pork” on plant-based products are meant to describe the taste and texture, guiding consumers on how to prepare or incorporate them into the meals. Given that cooking delicious meals for loved ones is a strong aspect of Thai culture, we believe consumers should have the information about the taste and texture when deciding to incorporate alternative proteins in their households.   The Agency informed us that the regulations are now being revised and finalised. We hope that the final regulation will be more in favor of the growth of alternative protein products in Thailand. We believe that Thailand can play a leading role in the development of alternative protein products globally. A ban on terms like “chicken” or “pork” on plant-based products is a hindrance towards a prosperous alternative proteins industry in Thailand. Mirte Gosker Jacques-Chai Chomthongdi Andy Jarvis Kalayaan Constantino Lan Mercado Wadchara Pumpradit Chokdee Smithkittipol Ben C. Muangwong Smith Taweelerdniti Joanna Hellier Bruce Friedrich Wasamon Nutakul, PhD Asia Research & Engagement (ARE) Chisakan Ariphipat Shannon Campion Maarten Geraets Prad Kerdpairoj Koranis Tanangsnakool Namfon Unthapanya pokpong junvith Thanyaporn Krichtitayawuth Pareena Prayukvong Sarinee Achavanuntakul Robin Willoughby Sonalie Figueiras Janjaree Chianwichai Wichayapat P. https://lnkd.in/eSJqhsJ3 

💥 World's first: On Tuesday, Denmark's ruling coalition agreed on taxing rising emissions from livestock. This historic agreement is vital because agriculture is the largest climate polluter in the country. As importantly, this pionnering policy was developed in consultation with farmers groups and environmental organisations. The deal proposed taxing farmers 300 Danish crowns (DKK) per tonne of CO2 in 2030, rising to 750 crowns by 2035. Farmers will receive a 60% income tax deduction, effectively reducing the cost per tonne to 120 crowns in 2030 and 300 crowns by 2035. Such a tax on farming should increase the incentive for farmers to switch to crops. 👩🌾 Revenue returns to the sector: The proceeds from the livestock tax in 2030-31 will be returned as a transitional support pool to aid the industry's green transition. The deal also envisions the establishment of the Danish Green Area Fund to restore nature, worth approximately 40 billion DKK. This includes: 🌲 Planting 250,000 hectares of forest 🏞 Reclaiming 140,000 hectares of carbon-rich lowland soils 🦌 Setting a target of at least 20 percent protected nature. The creation of 80,000 hectares of private virgin forest, 20,000 hectares of state forest and the removal of lowland zones will significantly increase the area of protected nature. 🌰 Every little helps: There will be an additional 45 million DKK (15 million per year) available to boost plant-based protein production. However, the current carbon tax is too low to drive emissions down in line with the climate goals and it should be revised upwards in the future. The Danish Climate Council, advising the government on this matter, recommended levying an emissions tax on farming of 750 Danish crowns (circa 100 EUR) per tonne in order to reach the country's own climate targets. In short, we welcome the world’s first tax on livestock emissions. This is a good first step to transitioning our extractive way of producing food into a sustainable, nature-positive system. Now that the Danes have paved the way, it's critical for the EU to follow this pioneering effort. As the EU's agriculture sector is forecasted to become the bloc's largest climate polluter by 2040, it's imperative the European Commission sets an ambitious levy on meat and dairy production via including meat and dairy companies in the EU Emissions Trading System. This way we ensure a level-playing field for the sector across the EU. Lars Aagaard Rune-Christoffer Dragsdahl Valeria Forlin Thomas Legge Pete Harrison Faustine Bas-Defossez Trees Robijns Nusa Urbancic Justin Zahra Anand R G. william todts Pieter de Pous Ariel Brunner Emily Armistead Nico Muzi Lukas Visek Robin Willoughby Stephanie Wunder Marco Contiero https://lnkd.in/exsQvMxU

Great to have been at the launch of the Bezos Centre for Sustainable Protein at Imperial College last night. It's exciting that a university in London has been selected as a centre - can't wait to hear about the innovations and their applications over the next five years. Loved the presentations and interesting discussions about the future of sustainable proteins as well as the chance to say hi to other food systems advocates. Andy Jarvis Bruce Friedrich Jenny C.

🌍 Last but not least, the powerhouse of knowledge and influence, Lies Craeynest is the final member completing our fantastic board! Lies Craeynest is Head of Private Sector Engagement at Oxfam International. She works across the Oxfam confederation to support and coordinate Oxfam’s relations with Multinational Companies (MNCs) and large businesses, speaking out and campaigning against them when needed, and collaborating where this is possible.   She has been working with Oxfam for nearly 13 years, starting off in Oxfam's GROW campaign (www.grow.org) which campaigned on climate change and social injustice in the global food system. Her focus then was on European policies on aid to agriculture as well as on European climate policy and international climate negotiations. She has taken the Brussels government to court on air quality breaches and won, and has been an active leader in a local clean air school movement, protesting every week in front of the school gates with kids and parents.   Lies has worked for over 20 years in the NGO sector, in both development and environment NGOs in the United Kingdom and internationally (Brussels-based). She has a Masters in Anthropology of Development and a Masters in Psychology. "I am incredibly honoured to take a part in this organisation which is small(ish) in set-up but huge in vision. I truly believe that once our collective minds are focussed on the protein intake needed for collective and planetary health, we will be able to tackle the enormous climate, biodiversity and health problems which we are now facing due to hugely unsustainable diets. The writing is on the wall, and I believe those corporates who are responding to it will be the winners in this race in terms of costs, consumer appreciation and global standing." #MadreBrava #Sustainability #ClimateAction #ProteinTransition

🔊 Important message to leaders of the food movement: you still have one week to apply to become our Executive Director! This is a unique opportunity for ambitious leaders wanting to help fix our broken food system and accelerate the shift to plant-rich diets. Full job description and application link 👇 #job #hiring #sustainableproteins

"Ultra-processed foods (UPFs) should unite our movement, not divide us", argues our Emily Armistead. At the end of the day, we share the same goal of transforming the food system and make it healthy for people and the planet. We therefore call on health groups, environmentalists, consumer organisations and animal rights activists to work to fix our broken food systems. Sarah Lake Sarah Wakefield Nusa Urbancic Martin Bowman Sparsha Saha, PhD Rune-Christoffer Dragsdahl Giles Yeo Monique Mikhail Todd Paglia Shannon Campion Peer Cyriacks Bruce Friedrich Jasmijn De Boo Zita Dusa Niklas Oppenrieder Mahi Klosterhalfen James Özden Max Elder Faustine Bas-Defossez https://lnkd.in/e5fVHYtR

Germany REWE Group's plant-only flagship store exceeds expectations Two months ago, Rewe Group opened its first plant-only store calle d "Rewe voll pflanzlich" in Germany - and consumers keep on queuing to get in there. The store owner of the cooperative-run food retailer is planning to stock up on self-checkout areas to keep up with demand. This type of plant-based only store is a pilot for the group, but not the first of its kind. Austrian-daughter BILLA AG launched a similar concept in Vienna in 2022 - "Billa Pflanzilla". Growing consumer appetite for healthy and sustainable proteins turns plant-based foods into a recipe for success. The plant-only stores offers about twice as much alternative protein products as the conventional ones, providing a platform for faster go-to-markets of new products. And a faster adoption of plant-rich diets across Europe is exactly what we need to limit global heating to 1.5C temperature rise. For this, we urge retailers, who all have set Scope 3 reduction targets, to commit to the key enabling measure: plant/animal-protein split targets in line with human and planetary health goals. Lidl in Germany moved first. Will REWE Group be the first premium supermarket chain to commit to sell more plant proteins? Will Lionel Souque commit to sell healthy, sustainable and affordable food to REWE customers? https://lnkd.in/eNM4hKSm