Market Performance Group

Market Performance Group is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD for today’s fastest-growing consumer packaged goods manufacturers. We want to meet you where you are on your journey and help you reach your goals. Contact us today at https://lnkd.in/e7ruXdfX #marketperformancegroup #mpg #omnichannelretail #pathforward

🎉Big news! We’re excited to announce we have acquired E.A. Langenfeld Associates, a powerhouse with over 60 years of experience driving profitable growth for brands and retailers in the Hardware & Home Improvement—a growing channel with tremendous opportunities for consumer and professional brands. 🚀Great to combine forces with a team that shares our passion for delivering value and driving omnichannel commerce success through strong relationships, deep expertise, and actionable insights! Curious what this can mean for your business? Read the full announcement here https://lnkd.in/e-PhhccY  Interested in learning more? Don’t hesitate to reach out to Steven Henley at Steven.Henley@langenfeld.com for a conversation. #omnichannel #omnicommerce #HardwareRetail #HomeImprovementRetail #BrandGrowth #MarketPerformanceGroup #MPG #EALangenfeld

Black Friday has come and gone, and what a whirlwind it was! With data from our MPG Partner Pacvue, here are some highlights that should have every marketer leaning in: ✅ Black Friday ad spend hit the gas—Pacvue saw spend increase 162% WoW leading into Black Friday. Once the deals launched, Black Friday CPCs jumped nearly 10% YoY, reflecting fierce competition for high-intent shoppers. ✅ More investment in Amazon DSP—Advertisers were thinking big picture with upper funnel strategies. DSP spend shot up by 28% YOY, and we’re betting this trend sticks around. ✅ Sponsored brands stole the spotlight—With a 6.5% increase in CTR vs. 2023, this ad format proved its worth the higher avg. CPC ($2.55 vs. $1.80 for Sponsored Products). ✅ Health & Household was the MVP—This category had a 33% conversion rate as Black Friday’s strongest category performer, says early data! ✅ More “aisles” from Amazon—Amazon’s home page featured more “aisles” for shopping and themed deal grouping, disrupting the endless scroll and grabbing shoppers’ attention. ✅ AI-powered shopping—With 2 in 5 shoppers reportedly using AI for their holiday purchases (think Adobe), tools like Amazon’s Rufus stepped up, blending SEO-driven picks and creatively curated options for top-of-funnel searches. ✅ Smarter targeting meets shopper convenience—Amazon’s deals page added widgets tailored to pass shopping habits, with sections like, “Continue shopping for you.” The dynamics of major shopping events continue to evolve as shoppers adopt new tech, platforms refine targeting strategies, and advertisers innovate to stay competitive. Want to understand how we can translate these trends to up your brand’s omnichannel commerce performance? Reach out to Anthony Eagelton.Eagelton@mpgllc.com to talk! #BlackFridayRetail #eCommerce #OmnichannelCommerce #MarketPerformanceGroup #MPG #Pacvue

Kohl’s had a challenging Q3 with soft sales in apparel and footwear, but there were bright spots, too.🌟The retailer delivered gross margin expansion and tightly managed expenses. Other bright spots: ✅ Growth in Key Areas: Kohl’s saw strong performance across Sephora, home décor, gifting, and impulse 🛒 Partnership Expansion: Continued success with the opening of Babies “R” Us shops in 200 stores 🚀Future Momentum: Kohl’s is taking “aggressive action” to address declines, with a customer-first focus in all that they do and a new CEO, Ashley Buchanan, bringing fresh leadership in January For a summary of today’s highlights and our take-aways, see our CPG by MPG Earnings Report Recap. For deeper insights to drive your brand business at Kohl’s, reach out to Jaspreet Kaleka, jaspreet@thecpgretail.com. #RetailInsights #marketing #Kohls #omnichannel #omnicommerce #mpg #marketperformancegroup 

Congratulations to the exceptional women of Market Performance Group, recognized last night by DSN as Top Women in Health, Wellness & Beauty, 2024. Congratulations to Kate Dingley. Jillayne Tompkins, Liz Bakken, Susan Celentano, Jennifer Day and Rachel Tetreault. We are so grateful to have these inspirational, talented leaders on our MPG team! Peer-nominated, they go above and beyond to make contributions with high impact for their clients and communities. Please join us in celebrating them, and all this year’s winners who are positively shaping the industry. #leadership #womeninbusiness #health&wellness #beauty #DSN #MarketPerformanceGroup #MPG

Target just dropped its Q3 earnings results, and it was a mixed bag for the big box retailer as it missed earnings and revenue estimates and cut its full-year guidance. Among the highlights: 🤏 Comparable sales rose a modest 0.3% despite price cuts on thousands of items 🌐 Digital continues to be a key driver with double-digit sales growth YoY 🚨 Circle Week nailed it: Target Circle grew membership by 3M in Q3 alone 📈 Fulfillment has been key to reaching guests, with Same Day Delivery with Circle360 growing 20% and Drive Up seeing increases, as well 🎁Target is betting big on Holiday and Seasonal to bring the magic back, with in-store and digital experiences in the works For a deeper dive and our top takeaways, take a quick read of our team’s recap below. With value and affordability paramount for retailer + guests, how should you be adjusting your strategies? 🔍 Drop a comment below or connect with us at info@thecpgretail.com. #MarketPerformanceGroup #MPG #Targetearnings #bigboxretail #omnichannel #omnicommerce

Walmart surpassed Q3 earnings and revenue expectations this morning, with good news across the board. A few highlights from this morning’s call:  🚀US comparable sales jumped 5.3%  for Walmart and 7% for Sam’s Club 📈 US eCommerce sales grew 22%, driven by curbside pickup, home delivery, and growth in Walmart advertising and marketplace businesses 🛍️Improvements are being seen in sales outside of the grocery aisles, with more discretionary merchandise buying 🎉Store and website visits rose, as did spend per visit 🎁Holiday shopping is off to a strong start with high transaction volume For a summary and our takeaways, see below to read our Market Performance Group’s Walmart Q3 2025 Earnings Report Recap. What impact should this have on your brand’s strategy in the coming year? 🌟 Connect with Todd Matherly for a conversation. #WalmartEarnings  #WalmartConnect #eCommerce #omnichannelcommerce #MarketPerformanceGroup #MPG

This week, for National Hunger and Homelessness Awareness Week, we want to shed light on a critical issue impacting millions across the country. Hunger and homelessness are more than statistics—they’re stories of resilience, hardship, and hope. - 47 million Americans experience food insecurity annually - 580,000 Americans are homeless on a typical night Together we can help and are so proud of all our teams who routinely give back to those in their local communities facing food insecurity and homelessness. Every action, big or small, creates ripples of change. Visit https://lnkd.in/gm8zaWB to find out how you can help, too! #MPG #MarketPerformanceGroup #MPGGiveBack #EndHunger #EndHomelessness #NationalHungerandHomelessnessAwarenessWeek #BeTheChange #Volunteer

This was a great night! 🌟Kudos to our #MPG team on their digital campaign win, and congratulations to our many clients who were recognized with Self-Care Awards for their innovation and excellence!🌟

🎉Congratulations to all of this year's winners—including our Market Performance Group team for their win in the Best Digital Campaign category—at this year’s CHPA U.S. Self-Care Marketing Awards!🎉 Click here for the full announcement: https://lnkd.in/eZ35Xgfs #MarketPerformanceGroup #MPG #CHPA #SelfCareAwards