The B2B marketing podcast for the tech industry. Interviews with leading marketers from around the industry as well as with founders, CEOs and executives from marketing technology tools vendors.
External link for Marketing B2B Technology Podcast
Marketing B2B Technology Podcast reposted this
Want to know how to engage your audience and generate leads through quiz marketing? Maxwell Nee, Chief Revenue Officer at ScoreApp, joins the Marketing B2B Technology Podcast to discuss quiz marketing and how businesses can engage potential customers through interactive quizzes that not only entertain but also provide valuable insights into their needs. Listen here: Apple: https://lnkd.in/gmkk8RWe Spotify: https://lnkd.in/gnmiA-P8
Marketing B2B Technology Podcast reposted this
Struggling to find the time or resources for effective direct mail and gifting? In our latest episode of the Marketing B2B Technology Podcast, Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how they help simplify the process, helping you send the right gift to the right person at the right time. Listen now to discover how to elevate your marketing strategy without the hassle! Apple: https://lnkd.in/eMVv7pNS Spotify: https://lnkd.in/eSn8Y_B7 #DirectMail #CorporateGifting #MarketingMadeEasy #Podcast
Marketing B2B Technology Podcast reposted this
Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification, joins the Marketing B2B Technology Podcast to share her expert insights on the strategic use of gated content throughout the buyer's journey. While gated content still plays a key role, Sophie emphasises the importance of knowing when and where to use it. By aligning your content strategy with the different stages of the buyer's journey, you can drive more effective results and engage your audience more effectively. 👉 Listen now to discover how to optimise your content strategy across the funnel: Apple: https://lnkd.in/eA9atCM4 Spotify: https://lnkd.in/ej7vNGnz
Check out the latest episode of the podcast!
Andy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, shares his insights into the intricacies of navigating acquisitions and shares his thoughts on effective go-to-market strategies. He offers some great ideas on how to leverage social media in the B2B space, along with practical tips to support your own marketing efforts. Listen to the Marketing B2B Technology Podcast: Apple: https://lnkd.in/eRfAgrJv Spotify: https://lnkd.in/eYvDm3V8
Listen as Jiquan Ngiam shares how Lutra AI can help you automate your workflows and boost your productivity! Don't miss the latest episode! 🎙️
Want to know how to leverage AI to automate your marketing workflows? Jiquan Ngiam, Co-Founder and CEO of Lutra AI joined the Marketing B2B Technology Podcast to discusses the unique capabilities of Lutra AI, from data enrichment to real-time insights. Jiquan discusses the balance between AI and human creativity in marketing, highlights his vision for making Lutra user-friendly for non-technical users, and encourages listeners to explore its potential for automating their repetitive tasks. Apple: https://lnkd.in/ed47QW7n Spotify: https://lnkd.in/ecsTnFcS
Marketing B2B Technology Podcast reposted this
New podcast episode!🎙️ Suzi Schweiger McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, talks about marketing in the industrial sector, the challenges of getting stakeholders to understand what marketing really is, and what B2B companies can learn from consumer marketing. Listen here: Apple: https://lnkd.in/esJ5UW2k Spotify: https://lnkd.in/eZv7f3ET
“Marketing and sales need to be closer together. The ultimate aim for both is to drive more customers and value for the brand. We need to focus on the customer’s needs, whether it’s through direct interaction or brand messaging.” John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, is the latest guest to join Napier's Marketing B2B Technology podcast. Listen here: Apple: https://lnkd.in/epXpvPjN Spotify: https://lnkd.in/ea3iUUQj
Marketing B2B Technology Podcast reposted this
John Harrison, UK Managing Director and Global VP of Marketing at Schaffner is now part of TE Connectivity, joins the latest episode of the Marketing B2B Technology Podcast. In the episode, John discusses the challenges and benefits of balancing two job roles and emphasises the importance of aligning sales and marketing to strengthen the brand and drive sales. Listen to the podcast here: Apple: https://lnkd.in/epXpvPjN Spotify: https://lnkd.in/ea3iUUQj
Marketing B2B Technology Podcast reposted this
Masha Petrova, Ph.D., CEO of Nullspace, Inc., a simulation software company joins the latest episode of the Marketing B2B Technology Podcast to share her journey from aspiring astronaut 👩🚀 to engineering expert and marketing leader. Listen here: Apple: https://lnkd.in/eyQWK5vr Spotify: https://lnkd.in/eFZ89K46
Marketing B2B Technology Podcast reposted this
Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, joins Mike Maynard on the latest episode of the Marketing B2B Technology Podcast. Xenia shares some great tips for repurposing content to extend its lifetime, discusses the challenges of achieving executive buy-in, and explores the potential impact of AI on social media marketing teams. Apple: https://lnkd.in/eeEcrwbe Spotify: https://lnkd.in/einaw86d